That’s because, just like in the early days of the World Wide Web, nobody really knows what an infographic designer is. Do a quick search looking for “the difference between an infographic designer and a graphic designer” and you’ll see what we mean.
The Difference Between a Graphic Designer and an Infographic Designer
If you’re looking to hire an infographic designer, look for someone who understands the “info” part. Infographics are used to display information in a way that’s easy to understand. Many infographic designers focus on fancy design that actually makes the infographic harder to comprehend. You need a balance: someone who understands graphic design but understands that visual appeal is only part of the equation.
Why You Should Think About Hiring an Infographic Designer
Next, think about why you are hiring an infographic designer in the first place. Are you looking to create infographics for your blog or company reports? Are you hoping to drive more traffic by creating “link bait”? Or do you have information you’d like to communicate? Thinking this through will not only help you with hiring an infographic designer, but will make it easier for you to create a design brief. And yes, you better create a design brief. Any good infographic designer is going to demand one; if someone offers to just whip up something that looks nice, run away.
Need help with an infographic? Not only do we have Visually Create, which allows virtually anyone to create infographics using templates and themes. But we also have the Visually Marketplace to connect freelance infographic designers with potential clients. Tap into our community of more than 4,000 freelance designers. Contact us today.