Whether for internal or external use, both B2B and B2C brands are increasingly relying on top graphic designers to bring their ideas to life and tell their infographic story effectively.
How to Make an Infographic
Infographics, when done well, are an incredibly effective sort of graphic design used to display information, tell a story and visualize data or other information in a static format. Check out our case studies of the best infographics, interactive experiences, animated infographics and videos to be sure that an infographic is the visual design format you’d like to go with.
Four Steps to Infographic Success
1. Make sure you have a good idea – to create the best infographics, it’s advisable to think thoroughly about your graphic design ideas and determine what kind of story you want to tell before getting started. Visually can help you at this stage in the process by pairing you with a certified and vetted data journalist to lead or assist in the research process and help imagine the end product.
2. Have quality data and research to support your idea – more often than not, infographics are used to visualize data, whether it’s ultimately for internal use of a company such as to display market trends, or for forward facing initiatives and promotional materials for consumers and clients. Killer infographics make the most complex information both accessible and compelling to the widest possible audience. It’s true, though, that not all infographics represent data – but they do represent information. At the very least, support your idea with facts.
3. Weave the data into a great story – storytelling is everything. To tell your story in the most effective way, it’s important to determine up front not only what kind of story you want to tell with infographic creation, but also who you’re trying to reach. Knowing your audience is key to storytelling.
4. Hire a top freelance graphic designer to represent the content. The designer must be not only be good at designing graphics, but he or she must also be aware of how to visually represent information, whether it’s pure data visualization or just visual presentation of facts. There is no point in creating a graphic if your designer is unable to translate information to pictures – placing text on a graphic does not suffice. Make sure your designer is able to get creative and think outside of the box.
Check out some examples of great infographics in the Visually community for inspiration. “What are the Odds,” “A Billion Degrees of Separation,” “A Tale of Two Cows” and “The Chart of Soccer Catastrophes” are all examples of visual design telling a story with data extremely well.
Need help with data visualization design or graphic design for infographics? Visually can help you create the best infographics to meet your needs by pairing you with top freelance design talent and keeping your project on track to meet tight deadlines. Contact us today.