M Commerce Trends in US

M-Commerce growth in U.S. 37.2% %$57.8 Value of m-Commerce in U.S.- based sales in 2014. The percent that represents the increase in m-Commerce sales from 2013. BIL. m-Commerce sales comprise around 1/5th of total e-Commerce sales. Here is the m-Commerce predicted sales growth from 132.69 2012-2018 in U.S. 114.5 98.12 76.41 57.8 42.13 24.78 in Billions($) in Years 2012 2013 2014 2015 2016 2017 2018 U.S. e-Commerce sales will increase 15.5% in 2014 to reach $304.1 billion, up from $263.3 billion in 2013. 491.5 440.4 392.5 2013 $ 263.3 Billion 347.3 304.1 263.3 2014 $ 304.1 Billion 225.3 27.0% 26.0% 25.0% 22.0% m-Commerce sales percentage 19.0% 16.0% 11.0% in Billions($) in Years 2012 2013 2014 2015 2016 2017 2018 Of the 500 leading online retailers in North America, 361 offer e-Commerce sites optimized for mobile devices and 290 mobile apps. 58.0% 72.2% The percentages are to increase soon. Mobile Sites Mobile Apps NOV-DEC 2013 Black Friday saw $314 million in m-commerce spend- ing, representing 21 percent of the $1.512 billion in total 25 26 27 28 FRI 30 digital commerce on that day, while Cyber Monday saw $350 million in m-commerce, good for 17 percent of the $2.085 billion in total spending. MON 03 04 05 06 07 38% of smartphone owners and 31% of tablet 61.0% owners in 2014 will use their devices for 31.0% 55.0% purchases, that will increase to 38.0% 55% and 61%, respectively, by 2018. 2014 2015 2016 2017 2018 Sources: Forrester, eMarketer, FangDigital, martmobi Comscoredatamine Mobile Commerce Simplified