Love & Lust in the Digital Age

Love & Lust in the Digital Age Havas Worldwide ***** Ualentine's Day Survey 2013 c". dL $.4c 2$. ALJ" without question, the Internet and social media are changing c, 'Ccccccc>cc, the way we wO0, whoop it up, and even wed. Havas Worldwide's DR oHn, ) MD.ccccccccccc>>, $$$ )P MEREETSIEIP "Kb db - . dMx .'<<>'CcJ$$z- *Cccccccc>; $????8$ February 2013 survey of 2,000 . HH d$F4d °) ?P?????$$. men and women in the United Kingdom and the United States looks at the impact of digital living on our romantic and sexual relationships. $$$P "$P c ?", SFL' MHHH-H. ) HHH >'P $FFF$ ' , HHHP $$$ MHIMMMP uHM ". J$$$$$ HMP 4ERD 4HINP $$$8 MB M MH' MB4$$"".scccc, Now that online dating has become > ccccccc mainstreamor so say 6 in 10 survey respondents-what impact are we seeing on offline relationships? Turns out social media isn't just a great way for people to meetit's also a great way for them to cheat. KC CCC> -CCC,c. Our Virtual World of Relationships !!!!!!, !!!!!!I> !!!!!!!! 68% 1 in 2 SAY THE INTERNET HAS MADE IT EASIER FOR PEOPLE TO KNOW SOMEONE WHOSE CHEAT ON THEIR PARTNERS RELATIONSHIP STARTED ONLINE 22% 1 in 4 KNOW SOMEONE WHOSE HAVE ALREADY HAD A ROMANTIC, OFFLINE RELATIONSHIP ENDED SEXUAL, OR EROTIC RELATIONSHIP BECAUSE OF THEIR ACTIONS ONLINE VIA THE INTERNET Facebook Is Giving Online Dating Sites a Run for Their Money 4 in 10 (INCLUDING HALF OF MILLENNIALS) HAVE FLIRTED WITH SOMEONE ONLINE which site/service could you imagine leading you into a romantic or sexual relationship? 1 in 4 (34% OF MEN, 12% OF WOMEN, AND 29% OF MILLENNIALS) HAVE VISITED 26% Matchmaking site (e.g., Match.com) AN ONLINE PORNOGRAPHY SITE ;) 26% Facebook Dating site 25% (e9. POF, OKCupid) Word to the wise: 13% of millennials don't think having a strongly sexual relationship online counts as cheating on one's partner In General, Sex-Related Websites, Apps, and Other Digital Tools/Channels Are... 51% 43% 35% 27% 18% encouraging young people to have sex before they're ready cheapening sex and harming people's relationships a bad thing for our society/culture making life more difficult for women making life more difficult for men But there's an upside: Nearly 1 in 4 say digital tools and channels are improving people's sex lives 28% 14% 29% millennials 16% 12% 24% millennials men women men women say images online have influenced the way they think about sex say discussions online have influenced the way they think about sex What's changed since we conducted our original "Love 8 Lust" survey back in 2003? Let's just say it's a good time to be gorgeous. Are We Becoming More Shallow? 2013 2003 Which of these is the biggest turn-on? If you had to choose, which would you prefer? 62 80 46/79 7/6 A partner who is physically unattractive but great in bed INTELLIGENCE MONEY 42/10 38 20 5/5 PHYSICAL STRENGTH/ POWER A partner who is physically attractive but lousy in bed (and would never get better) GOOD LOOKS Millennials: Puritans, Deviants, or Just Plain Frustrated? Online or offline, one thing we know for sure is that millennials have a lot of worries when it comes to sex. :-0 >:-[ 1 in 3 1 in 4 WORRY THEY'RE NOT VERY BELIEVE IT'S WRONG TO HAVE GOOD IN THE SACK SEX BEFORE MARRIAGE :'( !!! 1 in 5 1 in 6 FEAR THEIR SEXUAL FANTASIES SOMETIMES FEEL GUILTY AFTER SEX OR BEHAVIORS AREN'T NORMAL AND 12% ARE SEXUALLY FRUSTRATED 44% of millennials have BAe4aa purchased a sex toy or sexual performance enhancer (vs. 39% of those aged 35-54 and 23% of those aged 55+) PRRR6bbbwGHpEEEE35 ahzzzsx[VZFnnn PRRR6bbbwGHpEEEE35e4aahzzzsX[VzFnnns b0999R Forget Kim Kardashian and Liam Hemsworth; a majority of respondents aged 18-34 would rather have hot sex with their current flame. The youngest survey respondents also were the most likely to embrace the notion of romance in general. A Generation of Romantics 18-34 YRS OLD aahzzz IMWO&###8 a @ @w&&###88 a e@es&&&####889NNDD e @@&P90g&& &###88N :!--- 1?ag&###1 UEEE 35-54 YRS OLD ahzz 55+ YRS OLD o00999RR66bbbPGH 4aahzz BA5e4aahZzZoX[VC A5e4aahZZZoXX, 00999RF ,E$&&###E 4aahZZKZ= 47 41 42 ##1 23#8gN 47 45 53 50 aahzzz: 45 e4aahhz 9999RR66bbbl 199RR66bl 35 09999RR6 A5e4ah E3A5E- 25 009999RE DO00999 17 EEE333 GHE3 12 DDO0009 "I consider myself romantic" "Valentine's Day is one of my favorite holidays" "Romantic love "It's possible to have a romantic relationship with someone via the internet"NNDDI lasts forever" 89NNNDDOO000 If you could have an extraordinary sexual experience with just one person, whom would you choose?* 52% 11% 17% CURRENT LOVER PAST LOVER CELEBRITY CRUSH 12% 3% 5% PERSONAL CRUSH STRANGER OTHER which one would be your top pick to receive this Valentine's Day?* 42% 7% 16% 13% 22% MORE ROMANCE A WEEK OFFLINE AN EXTRA HOUR A TOP-OF-THE-LINE OF SLEEP MORE SEX SMARTPHONE *Respondents aged 18-34 HHAVAS WORLDWIDE FOLLOW US ON TWITTER @PROSUMER_REPORT Love & Lust in the Digital Age Havas Worldwide ***** Ualentine's Day Survey 2013 c". dL $.4c 2$. ALJ" without question, the Internet and social media are changing c, 'Ccccccc>cc, the way we wO0, whoop it up, and even wed. Havas Worldwide's DR oHn, ) MD.ccccccccccc>>, $$$ )P MEREETSIEIP "Kb db - . dMx .'<<>'CcJ$$z- *Cccccccc>; $????8$ February 2013 survey of 2,000 . HH d$F4d °) ?P?????$$. men and women in the United Kingdom and the United States looks at the impact of digital living on our romantic and sexual relationships. $$$P "$P c ?", SFL' MHHH-H. ) HHH >'P $FFF$ ' , HHHP $$$ MHIMMMP uHM ". J$$$$$ HMP 4ERD 4HINP $$$8 MB M MH' MB4$$"".scccc, Now that online dating has become > ccccccc mainstreamor so say 6 in 10 survey respondents-what impact are we seeing on offline relationships? Turns out social media isn't just a great way for people to meetit's also a great way for them to cheat. KC CCC> -CCC,c. Our Virtual World of Relationships !!!!!!, !!!!!!I> !!!!!!!! 68% 1 in 2 SAY THE INTERNET HAS MADE IT EASIER FOR PEOPLE TO KNOW SOMEONE WHOSE CHEAT ON THEIR PARTNERS RELATIONSHIP STARTED ONLINE 22% 1 in 4 KNOW SOMEONE WHOSE HAVE ALREADY HAD A ROMANTIC, OFFLINE RELATIONSHIP ENDED SEXUAL, OR EROTIC RELATIONSHIP BECAUSE OF THEIR ACTIONS ONLINE VIA THE INTERNET Facebook Is Giving Online Dating Sites a Run for Their Money 4 in 10 (INCLUDING HALF OF MILLENNIALS) HAVE FLIRTED WITH SOMEONE ONLINE which site/service could you imagine leading you into a romantic or sexual relationship? 1 in 4 (34% OF MEN, 12% OF WOMEN, AND 29% OF MILLENNIALS) HAVE VISITED 26% Matchmaking site (e.g., Match.com) AN ONLINE PORNOGRAPHY SITE ;) 26% Facebook Dating site 25% (e9. POF, OKCupid) Word to the wise: 13% of millennials don't think having a strongly sexual relationship online counts as cheating on one's partner In General, Sex-Related Websites, Apps, and Other Digital Tools/Channels Are... 51% 43% 35% 27% 18% encouraging young people to have sex before they're ready cheapening sex and harming people's relationships a bad thing for our society/culture making life more difficult for women making life more difficult for men But there's an upside: Nearly 1 in 4 say digital tools and channels are improving people's sex lives 28% 14% 29% millennials 16% 12% 24% millennials men women men women say images online have influenced the way they think about sex say discussions online have influenced the way they think about sex What's changed since we conducted our original "Love 8 Lust" survey back in 2003? Let's just say it's a good time to be gorgeous. Are We Becoming More Shallow? 2013 2003 Which of these is the biggest turn-on? If you had to choose, which would you prefer? 62 80 46/79 7/6 A partner who is physically unattractive but great in bed INTELLIGENCE MONEY 42/10 38 20 5/5 PHYSICAL STRENGTH/ POWER A partner who is physically attractive but lousy in bed (and would never get better) GOOD LOOKS Millennials: Puritans, Deviants, or Just Plain Frustrated? Online or offline, one thing we know for sure is that millennials have a lot of worries when it comes to sex. :-0 >:-[ 1 in 3 1 in 4 WORRY THEY'RE NOT VERY BELIEVE IT'S WRONG TO HAVE GOOD IN THE SACK SEX BEFORE MARRIAGE :'( !!! 1 in 5 1 in 6 FEAR THEIR SEXUAL FANTASIES SOMETIMES FEEL GUILTY AFTER SEX OR BEHAVIORS AREN'T NORMAL AND 12% ARE SEXUALLY FRUSTRATED 44% of millennials have BAe4aa purchased a sex toy or sexual performance enhancer (vs. 39% of those aged 35-54 and 23% of those aged 55+) PRRR6bbbwGHpEEEE35 ahzzzsx[VZFnnn PRRR6bbbwGHpEEEE35e4aahzzzsX[VzFnnns b0999R Forget Kim Kardashian and Liam Hemsworth; a majority of respondents aged 18-34 would rather have hot sex with their current flame. The youngest survey respondents also were the most likely to embrace the notion of romance in general. A Generation of Romantics 18-34 YRS OLD aahzzz IMWO&###8 a @ @w&&###88 a e@es&&&####889NNDD e @@&P90g&& &###88N :!--- 1?ag&###1 UEEE 35-54 YRS OLD ahzz 55+ YRS OLD o00999RR66bbbPGH 4aahzz BA5e4aahZzZoX[VC A5e4aahZZZoXX, 00999RF ,E$&&###E 4aahZZKZ= 47 41 42 ##1 23#8gN 47 45 53 50 aahzzz: 45 e4aahhz 9999RR66bbbl 199RR66bl 35 09999RR6 A5e4ah E3A5E- 25 009999RE DO00999 17 EEE333 GHE3 12 DDO0009 "I consider myself romantic" "Valentine's Day is one of my favorite holidays" "Romantic love "It's possible to have a romantic relationship with someone via the internet"NNDDI lasts forever" 89NNNDDOO000 If you could have an extraordinary sexual experience with just one person, whom would you choose?* 52% 11% 17% CURRENT LOVER PAST LOVER CELEBRITY CRUSH 12% 3% 5% PERSONAL CRUSH STRANGER OTHER which one would be your top pick to receive this Valentine's Day?* 42% 7% 16% 13% 22% MORE ROMANCE A WEEK OFFLINE AN EXTRA HOUR A TOP-OF-THE-LINE OF SLEEP MORE SEX SMARTPHONE *Respondents aged 18-34 HHAVAS WORLDWIDE FOLLOW US ON TWITTER @PROSUMER_REPORT