Love and Lust in the Digital Age

Havas Worldwide Love & Lust in the Digital Age **** *** *** Valentine's Day Survey 2013 dP ng without question, the Internet and social media are changing 4L $.4c 28.41 J" nd eeD Mx $???<..cCccc, 72sh= c, CCccCcc> 0999898001C n. CCcc , 1HOPD. CCCCccccccc>>, 9 MC".)Mx .ces777 NH0000001, O. the way we w00, whoop it up, and even wed. Havas Worldwide's PO00000000n 1P Cccccccc>' February 2013 survey of 2,000 sasaP "IO db-.dHx.'c<> 'CeJ$fz 2DH 901" >>cC>>, OP7 RI, HEOL.n. men and women in the United H $$SSP P SESET.1020tn. .She$sc. 28fc Kingdom and the United States looks at the impact of digital HIPNNL HHWO9Oen H FEFFF.40e000 - H. ) HERP d'4 $$$$$L HOCP D8OSON $33s0 C FOODDOD "HOOOD eeed?"$$Fhced?f$$$F$D living on our romantic and sexual relationships. 4355555555S $8$P "SP $$$ M wN ". J$$S*S MP $66h 4O80 4008P 3001 $$535." $$$$$ MB HH0DE MB4$$.scccc $$*** # J" .4> $".32$F$8 225P?2H . ,ecccc 4P", dF$$FEEFSFS CC'CCC> Now that online dating has become ccccccc mainstreamor so say 6 in 10 survey respondents-what impact are we seeing on offline relationships? Turns out social media isn't just a great way for people to meet-it's also a great way for them to cheat. Our Virtual World of Relationships Ccc.c 111111> 111111 68% 1 in 2 SAY THE INTERNET HAS MADE IT EASIER FOR PEOPLE TO KNOW SOMEONE WHOSE CHEAT ON THEIR PARTNERS RELATIONSHIP STARTED ONLINE 22% 1 in 4 KNOW SOMEONE WHOSE HAVE ALREADY HAD A ROMANTIC, OFFLINE RELATIONSHIP ENDED SEXUAL, OR EROTIC RELATIONSHIP BECAUSE OF THEIR ACTIONS ONLINE VIA THE INTERNET Facebook Is Giving Online Dating Sites a Run for Their Money 4 in 10 (INCLUDING HALF OF MILLENNIALS) HAVE FLIRTED WITH SOMEONE ONLINE which site/service could you imagine leading you into a romantic or sexual relationship? 1 in 4 (34% OF MEN, 12% OF WOMEN, AND 29% OF MILLENNIALS) HAVE VISITED 26% Matchmaking site (e.g., Match.com) AN ONLINE PORNOGRAPHY SITE ;) 26% Facebook Dating site 25% (e9. POF, OKCupid) Word to the wise: 13% of millennials don't think having a strongly sexual relationship online counts as cheating on one's partner In General, Sex-Relafed Websites, Apps, and Other Digital Tools/Channels Are... 51% 43% 35% 27% 18% encouraging young cheapening sex and people to have sex before they're ready harming people's relationshlps a bad thing for our society/culture making life more difficult for women making life more difficult for men But there's an upside: Nearly 1 in 4 say digital tools and channels are improving people's sex lives 28% 29% millennials 12% 24% millennials 14% 16% men women men women say images online have influenced the way they think about sex say discussions online have influenced the way they think about sex What's changed since we conducted our original "Love 8 Lust" survey back in 2003? Let's just say it's a good time to be gorgeous. Are We Becoming More Shallow? 2013 2003 lưhich of these is the biggest turn-on? If you had to choose, which would you prefer? 62 80 46/79 Ч6. 7/6 A partner who Is physically unattractive but great In bed INTELLIGENCE MONEY 42/10 38 20 5/5 PHYSICAL STRENGTH/ POWER A partner who Is physically attractive but lousy In bed (and would never get better) GOOD LOOKS Millennials; Puritans, Deviants, or Just Plain Frustrated? Online or offline, one thing we know for sure is that millennials have a lot of worries when it comes to sex. :-0 >:-[ 1 in 3 1 in 4 WORRY THEY'RE NOT VERY BELIEVE IT'S WRONG TO HAVE GOOD IN THE SACK SEX BEFORE MARRIAGE CYT77 :-/ :'( 1 in 5 1 in 6 FEAR THEIR SEXUAL FANTASIES SOMETIMES FEEL GUILTY AFTER SEX OR BEHAVIORS AREN'T NORMAL AND 12% ARE SEXUALLY FRUSTRATED 1ae eeaahz2 BAe4aa 44% of millennials have purchased a sex toy or sexual performance enhancer (vs. 39% of those aged 35-54 and 23% of those aged 55+) ORRR6bbbwGHpEEEE35 ahzzzsx[VZEnnnfk 999RRR6bbbwGHpEEEE35e4aah2zzsX[v2Fnnns D0999RF Forget Kim Kardashian and Liam Hemsworth; a majority of respondents aged 18-34 would rather have hot sex with their current flame. The youngest A Generation of Romantics survey respondents also were the most likely to embrace the notion of romance in general. SSS&GNNI 58SS88NNNDDDO UEEE335e4aahl D008##E RRR6bb PGHUEEE33564A 18-34 YRS OLD 2#OMWI- eeew&&###88gl 35-54 YRS OLD UEEE3A5e4a 55+ YRS OLD eeees&&&# #8 3A56 4aahzzzox[VC A5e4aahZZZoXX, 17ac e4aahzZKZz- 53 50 47 41 42 47 45 aahzzz: 45 e4aahhz 99RR661 35 9999RR6 A5e4ahl E3A5e4 25 EBE333 009999RI 00999 17 12 GHE3Z1 "Romantic love "It's possible to have a romantic relationshlp with "I consider myself romantic" "Valentine's Day Is one of my favorite holldays" lasts forever" someone vla the Internet" IDDOO000, PN&0S NNDDODE If you could have an extraordinary sexual experience with just one person, whom would you choose?* 52% 11% S&Sh 17% $$&, SSR I$sa CURRENT LOVER PAST LOVER CELEBRITY CRUSH j&SS: G&SSsss -gss $8| 12% 3% 5% $8& 589- PERSONAL CRUSH STRANGER OTHER S05 D! which one would be your top pick to receive this Valentine's Day?* S$&C S&9- ss| &e! 42% 7% 16% 13% 88&? 22% MORE ROMANCE A WEEK OFFLINE A TOP-OF-THE-LINE SMARTPHONE AN EXTRA HOUR MORE SEX OF SLEEP *Respondents aged 18-34 HAVAS WORLDWIDE FOLLOW US ON TWITTER @PROSUMER REPORT