Looking Good With Mobile

Looking Good with Mobile: Trends in Beauty Product Purchasing Habits of African American Women Social Lens Research recruited 9,209 respondents via the MocoSpace mobile gaming platform. A total of 1,874 (20%) of the respondents were African American Women. The study focused on understanding how mobile devices impact beauty product purchasing habits. Mobile as a Beauty Tool African American Women 73% African Americans are more likely than the total population to use mobile devices for beauty product selection and purchases. Total Population 64% Price Find Compare Deals Use Mobile African to Find Deals American Women 41% 39% SALE Total Population 32% 31% Research Products on Mobile African American Woman Total Population Mobile Search Ask Friend 35% 23% 27% 18% Check Reviews Check Social 29% 15% 24% 11% Use Mobile to Purchase 11% Total Population 21% African American Want to Engage with Brands on Mobile African American Women Total Population Visit Mobile Site Mobile Deal Alerts Download App 27% 22% 40% 31% 33% 22% Drive houeseld purchases and are open to new products Purchase most of the grooming and beauty products Willingness to try new products 84% 74% Top Mobile Outreach Opportunities Offer compelling deals that are easy to find on your site and via social channels. Look at opportunities to engage influencers to build relevant, useful and mobile ready tips on how to use your product. 21 Leverage social channels to deliver mobile-friendly tips and offers. 4. Reward social sharing with fan recognition and exclusive deals Presented by: Sociallens MOCOspace RESEAR CH IDENTITY