A Look at MapQuest - March 2012

A Look at mapquest m° m° Six Months of Routed Mileage in 201 332,512,416,331 BLION Holy frijole! 332.5 billion miles! That's equivalent to: 729,978 1/20 ROUND TRIPS TO THE MOON? OF A LIGHT YEAR 11% 00000 At this rate, MapQuest could drive to earth's nearest neighboring star, Proxima Centauri?, in just 75 years! If all of our routes were taken, it would require 11% of all the gas consumed in the U.S.5 Do Men Ask for Directions? Who Comes Back for More? 53.6% female 46.4% male Our data shows that men come back to MapQuest more often each month, averaging 2.47 visits versus 2.37 visits per month for women. Women, however, spend more time on MapQuest: 9992.67 2.50 Our audience is 53.6% female and 46.4% male. Even online, men don't ask for directions as often as average minutes per visit women. MapQuest Visits on Black Friday 2011 NEBRASKA What tools did yoU use to plan your Black Friday shopping adventure? OHHUAHUA Most Popular Searches Around the Country WASHINGTON CALLFORMIA COLORADO Denver International Airport Disneyland Sea-Tac International Airport Mesa Verde National Park Yosemite National Park Mount Rainier National Park Colorado Springs Airport Venice Beach Pike Place Market Rocky Mountain National Park Colorado State University Universal Studios Space Needle Six Flags Magic Mountain Mt. St. Helens National Monument Coors Field Sea World Qwest Field VORK FLORIDA SOUTH DAKOTA JFK International Airport Orlando International Airport Mount Rushmore National Memorial Pennsylvania Station Times Square Walt Disney World Rapid City Regional Airport Universal Studios Badlands National Park Woodbury Common Premium Outlets Sanibel Island Custer State Park Grand Central Station Bush Gardens Tampa Bay Crazy Horse Memorial Yankee Stadium University of Central Florida Backyard Adventure Printed Directions & Other Incredible Data' We generated more than 260,000,000 printer-friendly directions last year. If you laid that many sheets of letter-sized paper end-to-end, you'll have a paper trail 45,139 miles long! 45,139 MILES 238.3M 260M PAGES x 1lin= FEET That's nearly 2X's around the Earth, and 7X's around the moon! IT'S ALSO 260,000,000 PAPER AIRPLANES. Ok, so that's really the same figure. But seriously, THAT'S SO MANY PAPER AIRPLANES! But if you don't care about paper airplanes or just want to save the planet one piece of paper at a time, check out our mobile products! MapQuest Mobile App Downloads in 2011 7,183,521 iPhone | Android | Mobile Web 23.4% 14.1M 16th 2nd 4th Most Popular Mobile Maps & of All Mobile Unique Visitors Most Popular Overall Mobile Brand Most Popular Mobile Travel Brand Map Users per Month Directions Brand MapQuest Mobile: Great maps & directions, local discovery, plus free voice-guided turn-by-turn navigation. 3 ho/lenwikipedia.uting Logs July-Dec 2011; 2) http://www.woltramaipha.com/inputdistance to+ 5) Highway Statistics - Washington, D.C. Annual Issue; 6) comScore Media Metrix, Dec 2011; 7) MapQuest Internal Analytics, 2011; 8) MapQuest Internal Search Logs, 2011: 9) comScore Mobilens, Jan 2012 Sources: 1) Mapauest aCentaurt 4 hep://www.wotramalpha.com/inputudstance-toe u ea rth mapquest mª 02012 A Look MapQuest, Infographic | www.mapquest.com