A look at Florida Tourism

VISITFLORIDA. THE POWER OF FLORIDA TOURISM As one of Florida's top industries, tourism is the largest job creator and a leading driver of the state's economy. VISIT FLORIDA's vision is to make Florida the No.1 travel destination in the world. THE FLORIDA TRAVEL MARKET WHILE INTERNATIONALLY... 87.3mL + 21.5 Every year, Florida welcomes MILL. MILL. Out of state and In-state travelers international visitors from international visitors A CLOSER LOOK DOMESTICALLY SHOWS... 174 85 + 15.8' International visitors to the U.S. come to Florida countries COUNTRIES WITH THE MOST ANNUAL VISITORS Are domestic travelers Market share of domestic leisure visitors Canada 3.3MILL. Brazil 1.5MILL. United Kingdom 1.3MILL. Mexico 387к Argentina 375K Venezuela 369k Germany 341K France 307k Colombia 306k South Spain 292K Europe 23% Canada 29% Domestic travel to Florida was up 4.9% 2010 71.2MILL. Others 21% 2011 74-7MILL. 2.3m MILL. Travelers visited VISIT FLORIDA's five welcome centers MOST IN SPENDING America 27% TOURISM IMPACT ON FLORIDA'S ECONOMY In 2011, tourism resulted in Which generated 24.6% $67.2 16.5% Admissions 23% Lodgings BILL. of sales tax revenues In spending ADMIT 1 %$4L BILL. MILL. Jobs, 1 per every 85 visitors 14.1% Other 44.8% Dining In sales tax collections Visit SunshineMatters.org, the official blog for Florida Tourism. FLIP FOR MORE %24 ..........