A Look Back At Marketing Trends Of 2013

Looking back Marketing trends, stats and events that made the news in 2013. Multiplatform Content 54% of American consumers are on more than one content platform (desktop, smartphone, tablet) - up 10% from 2012. ttttttiti 20% of advertisers | Mobile commerce spend has increased from $0.6 billion in Q2 2010 to $4.7 in Q2 2013. in the US execute multiscreen campaigns. 60 | 40 $4.7 $3.8 $2.6 20% 20 $0.6 Q2 2010 Q2 2011 Q2 2012 Q2 2013 Thousands of brands have adopted responsive web design for their content. This format is Google's recommendation for rendering websites across different devices. Content Marketing 90% of B2C and 93% of B2B marketers are using content marketing in 2013, up from 85% in 2012. 93% BZB B2C 90% | Brands are using an average of 12 content tactics, including: 59% of brands Social Media Videos Articles Case Studies | Flipbooks Webinars I would like to share more videos in the next 12 months Newsletters Online Presentations! Blog Posts | Microsites | Infographics Research Reports SEO Is SEO Native Dead? Ads In September of 2013, Google stopped providing data on search queries to site owners. With native ads, brands | attempt to gain attention by i providing content in the context of the user's experience. Now marketers have less insight into how users search for Eg. sponsored posts, promoted ! their content. tweets, and advertorials. | 61% of digital content publishers now offer native advertising opportunities. SEARCH Gone are the days of popping up a site, writing mediocre content, and ranking for "competitive" keywords. 41% of brands SEO is now less about technicalities and more about providing already use native ads great content. Sources 1) http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/Marketing_to_the_ MultiPlatform_Majority 2) http://www.businessinsider.com/rise-of-responsive-design-pros-and-cons-2013-6 3) http://contentmarketinginstitute.com/2013/10/2014-b2b-content-marketing-research/ 4) http://contentmarketinginstitute.com/2013/10/2014-b2c-consumer-content-marketing/ 5) http://forbes.com/sites/womensmedia/2013/11/04/the-aftermath-of-seos-death-this-summer/ 6) http://mediapost.com/publications/article/214117/content-marketing-native-ads-catching-on-fast.html Aüberflip created by