Logo Wars

LOGO WARS Taking besign To Nike Reebok VS Reebok COMPANY AGE: COMPANY AGE: ΣΣΣΣΣΣΣ 35 Years 55 Years NUMBER OF LOGO CHANGES: NUMBER OF LOGO CHANGES: K 2012 REVENUE: $2.6 Billion 2012 REVENUE: $24 Billion TOTAL EMPLOYEES: TOTAL EMPLOYEES: 44,000 9,100 BIG WIN(S): BIG WIN(S): Nike started the famous Air Jordan Line and Took the lead in women's sneakers have many major athlete endorsements. in the 80s. acquired by Adidas in 2006. UPS FedEx VS ups FedEx. Federal Express ««««K COMPANY AGE: ΣΣΣΣΣΣΣΣΣ COMPANY AGE: 106 Years 42 Years NUMBER OF LOGO CHANGES: NUMBER OF LOGO CHANGES: 3 2012 REVENUE: 2012 REVENUE: $53 Billion $42.7 Billion TOTAL EMPLOYEES: TOTAL EMPLOYEES: 398,300 300,000 BIG WIN(S): BIG WIN(S): First major postal service, went public in 1999, Incorporated in 1997, acquired Parcel launched the UPS Store brand in 2003, ac- Direct and Kinkos in 2004. quired Menlo Worldwide in 2004. McDonalds Burger King BURGER KING VS McDonald's COMPANY AGE: COMPANY AGE: 73 Years 60 Years NUMBER OF LOGO CHANGES: NUMBER OF LOGO CHANGES: 6. K« 2012 REVENUE: $1.97 Billion 2012 REVENUE: $27 Billion ΣΣΣΣΣΣΣ TOTAL EMPLOYEES: (( TOTAL EMPLOYEES: 1,800,000 34,248 BIG WIN(S): BIG WIN(S): Sold to the Pillsbury Company in 1967, hired ex Went public in 1965, has over 34,000 stores McDonalds executive in the late 70s and expanded world wide, is a partner and sponsor for the business, became a Delaware Corporation in 2002. Olypics. Hewlett Packard IBM VS IBM COMPANY AGE: ΣΣΣΣΣΣΣ COMPANY AGE: 74 Years 102 Years NUMBER OF LOGO CHANGES: NUMBER OF LOGO CHANGES: 2012 REVENUE: 2012 REVENUE: $119 Billion $106.9 Billion ΣΣΣΣΣΣΣΣΣ TOTAL EMPLOYEES: TOTAL EMPLOYEES: 350,610 434,246 BIG WIN(S): BIG WIN(S): Merged with Compaq in 2002, sponsor of In 2012, Fortune ranked IBM the #2 largest U.S. firm in Mission Space in 2003, acquired EDS in 2008 terms of number of employees, the #4 largest in terms and 3com in 2009. of market capitalization and the #9 most profitable. Apple Microsoft VS Microsoft COMPANY AGE: KKEEEK COMPANY AGE: 37 Years 38 Years NUMBER OF LOGO CHANGES: ΣΣΣΣΣ / NUMBER OF LOGO CHANGES: 5 2012 REVENUE: 2012 REVENUE: $156 Billion $73 Billion TOTAL EMPLOYEES: TOTAL EMPLOYEES: 72,800 97,000 BIG WIN(S): BIG WIN(S): Invented world changing hardware like the Took the lead in software manufacturing for Apple I, Macintosh line, iPod, iPhone, and personal computers in the mid 80s. Known for such iPad. products as Office and Windows. Coca-Cola Pepsi VS Coca-Cola pepsi COMPANY AGE: COMPANY AGE: 127 Years 55 Years NUMBER OF LOGO CHANGES: NUMBER OF LOGO CHANGES: ΣΣΣ ΣΣ 10 11 2012 REVENUE: 2012 REVENUE: $48 Billion $66 Billion ΣΣΣΣΣΣΣΣΣΣ TOTAL EMPLOYEES: TOTAL EMPLOYEES: 146,200 297,000 BIG WIN(S): BIG WIN(S): Coca-Cola currently offers more than 500 In December 2005, PepsiCo surpassed The Coca- brands in over 200 countries or territories and Cola Company in market value for the first time in serves over 1.7 billion servings each day. 112 years. However, majority of its revenues come from other avenues besides their soft drink. Target Walmart VS Walmart TARGET COMPANY AGE: COMPANY AGE: 11 Years 51 Years ««««« NUMBER OF LOGO CHANGES: NUMBER OF LOGO CHANGES: 3 2012 REVENUE: 2012 REVENUE: $69.8 Billion $446.9 Billion TOTAL EMPLOYEES: TOTAL EMPLOYEES: 365.000 2,200,000 BIG WIN(S): Orginally the Dayton Dry Goods Company, BIG WIN(S): Target the second largest discount retailer in The biggest private employer in the world and the US. Expanded to Canada in 2011. the largest retailer in the world. Pizza Hut Dominos VS PIzza Hut. Domino's ((( COMPANY AGE: 53 Years COMPANY AGE: ΣΣΣΣΣΣΣ 55 Years ΣΣΣ NUMBER OF LOGO CHANGES: (( NUMBER OF LOGO CHANGES: 3 K 2012 REVENUE: $1.4 Billion 2012 REVENUE: ΣΣΣΣ $1.6 Billion TOTAL EMPLOYEES: TOTAL EMPLOYEES: 140,000 145,000 BIG WIN(S): BIG WIN(S): The largest pizza chain in the US with over Domino's is the second-largest pizza chain in the US 6,000 restaurants in the US, and more than and the largest worldwide, with more than 10,000 5,139 store locations in 94 other countries. stores in 70 countries. Dunkin Donuts Krispy Kreme Vs DUNKIN' DONUTS hrispy hreme DOUGHNUT S COMPANY AGE: COMPANY AGE: 63 Years 76 Years NUMBER OF LOGO CHANGES: NUMBER OF LOGO CHANGES: 9. 2012 REVENUE: 2012 REVENUE: $5.5 Billion $362 Million TOTAL EMPLOYEES: TOTAL EMPLOYEES: 44,000 4.000 BIG WIN(S): BIG WIN(S): At the end of 2011, there were 10,083 stores world- In 1976, Krispy Kreme Doughnut Corporation became wide, including 7.015 restaurants in 36 United States a subsidiary of Beatrice Foods. Krispy Kreme began and 3,068 international shops in 32 countries. expanding stores outside the southeast in the1990s. General Motors Ford VS GM Ford COMPANY AGE: ΣΣΣΣΣΣΣ « < COMPANY AGE: 105 Years 109 Years NUMBER OF LOGO CHANGES: NUMBER OF LOGO CHANGES: 1 2012 REVENUE: 2012 REVENUE: $150 Billion $136 Billion TOTAL EMPLOYEES: TOTAL EMPLOYEES: 202,000 164,000 BIG WIN(S): BIG WIN(S): GM is among the world's largest automakers by ve- Ford is the second-largest U.S. automaker hicle unit sales, employing 202,000 people and doing and the fifth-largest in the world. At the end of 2010, business in 157 countries. GM formed OnStar in 1995. Ford was the fifth largest automaker in Europe. Hasbro Mattel VS Hasbro MATTEL «««« COMPANY AGE: COMPANY AGE: 90 Years 68 Years NUMBER OF LOGO CHANGES: NUMBER OF LOGO CHANGES: 2012 REVENUE: ΣΣ 2012 REVENUE: $4.07 Billion $6.2 Billion TOTAL EMPLOYEES: TOTAL EMPLOYEES: 5,800 28,000 BIG WIN(S): BIG WIN(S): Makers of such classic toys as Mr. Potato Mattel is the world's second largest toy company Head, GI Joe, Transformers, My Little Pony, based on revenue. Their products include Barbie, and many more. Masters of the Universe, Fisher-Price and more. Universal Studios Warner Brothers VS UNIVERSAL WARNER BROS. PICTURES COMPANY AGE: COMPANY AGE: 101 Years 90 Years NUMBER OF LOGO CHANGES: ΣΣΣΣΣΣΣΣ NUMBER OF LOGO CHANGES: 10 11 ( 2012 REVENUE: $12 Billion 2012 REVENUE: ΣΣ $4.2 Billion TOTAL EMPLOYEES: ))) TOTAL EMPLOYEES: 9,000 15,000 BIG WIN(S): BIG WIN(S): Three of Universal's films-Jaws (1975), E.T. The Extra- Warner Brothers is resposible for movie Terrestrial (1982), and Jurassic Park (1993)-achieved series like Harry Potter, The Matrix, box office records, each becoming the highest- Batman, 007, Looney Tunes and much more. grossing film made at the time. The Logo C Taing besin To Helghts www.thelogocompany.net The Logo C New Heights