Linkedon Demographics

LINKEDIN DEMOGRAPHICS Feb 2011 10I MILLION MEMBERS DISTRIBUTION BY AREA Asia 13.7 MIO 13,6% LINKEDIN MEMBERS VWORLDWIDE Latin America 8.6 MIO 8,5% Europe 23.1 MIO 22,8% Africa 3.1 MIO 3,0% Middle East 18-24 20,9% 2.6 MIO 2,5% Oceania 41,1% 25-34 35,8% 2.3 MIO MALE FEMALE 2,3% 58,9% 35-54 36,3% +54 6,9% North America 47.9 MIO 47,2% USER DEMOGRAPHICS BY AREA USERS GENDER BY COUNTRY NORTHAMERICA EUROPE ASIA 18-24 17% 18-24 18-24 35% 39 55 25-34 32% 25-34 39% 25-34 41% 35-54 +54 41% 35-54 38% 35-54 22% 10% +54 5% +54 2% MIDDLE EAST 23 18-24 25% 25-34 43% 77 35-54 +54 1 4% 28% LATINAMERICA AFRICA OCEANIA 18-24 35% 18-24 34% 18-24 19% 35 40 42 58 25-34 35-54 |39% 25-34 35-54 +54 I 3% 37% 25-34 36% 65 60 23% 25% 35-54 38% +54 4% +54 7% FEMALE MALE WORLD 10I MIO NORTH AMERICA EUROPE ASIA LATIN AMERICA AFRICA MIDDLE EAST OCEANIA 47.9 MIO 23.1 MIO 13.7 MIO 8.6 MIO 3.1 MIO 2.6 MIO 2.3 MIO United States - 44.2 MIO United Kingdom 6 MIO India - 9.1 MIO Brazil - 3.6 MIO South Africa - I MIO Pakistan - 0.6 MIO Australia - 1.9 MIO Canada - 3.7 MIO Netherlands - 2.6 MIO China - 1.1 MIO Mexico - 1.2 MIO Egypt - 0.3 MIO United Arab Emirates - 0.6 MIO New Zealand 0.4 MIO France - 2.3 MIO Philippines - 0.5 MIO Argentina I.1 MIO Israel - 0.4 MIO Italy - 1.7 MIO Singapore 0.5 MIO Saudi Arabia - 0.3 MIO Spain - 1.6 MIO Indonesia - 0.4 MIO Qatar - 0.1 MIO Germany - 1.I MIO Malaysia - 0.4 MIO Jordan - 0.1 MIO Belgium - 0.8 MIO Japan 0.3 MIO Kuwait - 0.1 MIO Sweden - 0.7 MIO Hong Kong - 0.3 MIO Bahrain - 0.1 MIO Denmark - 0.7 MIO Thailand - 0.2 MIO Portugal - 0.5 MIO Turkey - 0.5 MIO Switzerland - 0.5 MIO Ireland - 0.4 MIO Norway - 0.4 MIO Poland - 0.4 MIO Russia - 0.4 MIO Romania - 0.4 MIO Finland - 0.3 MIO Greece - 0.3 MIO Ukraine - 0.2 MIO Czech Republic - 0.2 MIO 45 MIO Hungary 0.1 MIO Bulgaria - 0.1 MIO Croatia - 0.1 MIO TOP 10 COUNTRIES COMPANY SIZE BY AREA 44.2 MIO Worldwide 29% 20% 9% 42% In TOP 10 countries there is Asia 19% 16% 10% 55% 76% of all LinkedIn members Latin America 24% 19% 11% 47% Africa 28% 23% 9% 40% Oceania 28% 22% 11% 38% Europe 30% 21% 9% 40% 9.1 MIO 6 MIO 3.7 MIO 3.6 MIO North America 30% 19% 9% 41% 2.6 MIO 2,3 MIO 1.9 MIO 1.7 MIO 1.6 MIO Middle East 31% 24% 8% 37% United States India United Canada Brazil Netherlands France Australia Italy Spain 1111 Kingdom I to 1000 - 1001 to 5000 1 5001 to 10000 Iover 10000 WORLDWIDE DISTRIBUTION BY JOB FUNCTION WORLDWIDE DISTRIBUTION BY INDUSTRY INFORMATION CONSULTANT TECHNOLOGY CONSUMER ACADEMIC 5.4% CORPORATE EDUCATIONAL 8.3% GOODS 10.3% HIGHTECH MANUFACT. 8.3% 7.4% SALES 6.7% 9.5% 1 2% 16% PUBLIC FINANCE HUMAN RELATIONS 5.3% RESOURCES 4.3% 3.8% NON OPERATIONS GOVERN. MEDIA PROFIT 9.7% RECREATIONAL 3.7% 3.3% 2.8% LEGAL 5.4% SUPPORT CREATIVE 2.4% 5% 3.6% MEDICAL ADMINISTRATIVE FINANCE TRANSPORT BUSINESS 10.4% 8.5% DEVELOPMENT 13.3% ARTS 2.5% LEGAL CONSTRUCTION ENGINEERING 1.9% 2% 3.5% MARKETING ACCOUNTING 4.4% 8.6% SERVICE 4.3% 2.9% PROD BUYER 2.2% 1% 0.9% AGR 0.4% INDUSTRY BY AREA JOB FUNCTION BY AREA Industry Worldwide North America Europe Latin America Africa Asia Middle East Oceania Job function Worldwide North America Europe Latin America Africa Asia Middle East Oceania High Tech 16,0% 13,0% 16,8% 13,7% 15,7% 28,1% 19,5% 15,4% Sales 12,0% 12,5% 12,1% 11,6% 9,6% 10,6% 10,9% 11,0% Finance 13,3% 14,8% 11,6% 9,7% 13,9% 12,3% 12,2% 13,4% Administrative 10,4% 10,2% 10,5% 15,8% 12,6% 7,7% 9.2% 9.9% Manufacturing 9,5% 7,5% 10,3% 12,4% 11,8% 13,1% 14,5% 8.8% Academics 10,3% 10,8% 9.3% 13,7% 8,5% 9,3% 7,2% 8,9% Medical 8,5% 10,8% 6,9% 6,1% 5,0% 5,0% 5,9% 6,8% Operations 9,7% 10,6% 8,0% 7,7% 10,5% 9,3% 11,2% 9,9% Corporate 8,3% 7,1% 10,1% 10,2% 8,8% 8,7% 7,0% 9,8% Engineering 8,6% 6,8% 8,2% 6,9% 8,6% 17,5% 15,3% 6,5% 7,4% 8,2% 8,4% 6,2% 5,9% 5,3% 7,3% Information Technology 7,5% 8,5% 9,1% 8,8% 10,1% Educational 6,7% 8.3% 10,0% 9,1% Consumer Goods 6,7% 6,9% 6,7% 7,4% 6,0% 6,1% 5,9% 6,3% Consultant 5,4% 4,3% 7,8% 5,9% 5,2% 5,3% 3,6% 7,8% 4.2% 3,6% 1,6% 2.2% 2.8% 1,9% 2.3% 1,3% 0,8% 6,3% 5,6% 4,3% 4,0% Recreational 5,4% 5,4% 5,6% 5,5% 5,9% 5,3% 3,8% 6,2% 5,2% 4,0% 4,2% 5,4% 4,4% 4,9% 5,9% 5,6% Finance 4,8% 4,4% 3.7% 3,5% 3,3% 2.8% 2.5% 2.2% 2,0% 0.4% 4,9% 4,4% 3,9% 2.8% 2.6% 2,7% 2.2% L,8% 1.2% 5,3% 4,2% 2.8% 3,2% 3.5% 3.2% 2,5% 1,7% Lo% Construction 4,2% 8,6% 5,0% Support 5,0% 4,3% 4,5% 5,4% 5,7% 2,3% 4,0% 3,9% 3,5% 3,4% 3.9% 2,6% 2.9% 2,9% 2,3% 0,9% L.1% 1% 3,8% 4,0% 3.7% 4,0% 2,3% Government Marketing 4,3% 4,2% 4,7% 4,3% 4,1% 4,7% 3,6% 3,3% 3,3% 2,2% 2,4% 2,6% 6,3% 3,0% 3,5% 4,0% 2.7% 2,8% 2.2% 3.8% 1,3% 0,9% 0,3% Arts Public Relations 4,3% 4,4% 5.1% 2,7% 4,2% Media 4,0% Human Resources 3,8% 3,7% 3,8% 5,0% 4,2% 2,2% 2,9% 2,3% 1,8% 0.4% 2,5% 2,7% 2.2% 1,9% 0,7% 3,6% 2,9% 2,4% 1.9% L.0% 0.9% 3,6% 2,4% 2,0% 2.2% 1,3% 1,1% 2,6% 2,6% 1.0% Non-profit Creative 4,0% 2.6% 3,7% 3,1% 3,0% 1,8% 0,8% 0,8% 5,4% 1.7% 1,6% 0,6% L.0% 2,6% 1,8% 3,2% 0.8% 0.6% Transportation Accounting 4,3% 1,1% 2,3% 0,9% 1.1% Service Legal 2,3% 0,9% 0.9% Legal Business Development Agriculture Product Buyer Data source: LinkedIn CC Data compiled by Amodiovalerio Verde ([email protected]) on 30-01-2011 BY-NC LINKEDIN DEMOGRAPHICS Feb 2011 10I MILLION MEMBERS DISTRIBUTION BY AREA Asia 13.7 MIO 13,6% LINKEDIN MEMBERS VWORLDWIDE Latin America 8.6 MIO 8,5% Europe 23.1 MIO 22,8% Africa 3.1 MIO 3,0% Middle East 18-24 20,9% 2.6 MIO 2,5% Oceania 41,1% 25-34 35,8% 2.3 MIO MALE FEMALE 2,3% 58,9% 35-54 36,3% +54 6,9% North America 47.9 MIO 47,2% USER DEMOGRAPHICS BY AREA USERS GENDER BY COUNTRY NORTHAMERICA EUROPE ASIA 18-24 17% 18-24 18-24 35% 39 55 25-34 32% 25-34 39% 25-34 41% 35-54 +54 41% 35-54 38% 35-54 22% 10% +54 5% +54 2% MIDDLE EAST 23 18-24 25% 25-34 43% 77 35-54 +54 1 4% 28% LATINAMERICA AFRICA OCEANIA 18-24 35% 18-24 34% 18-24 19% 35 40 42 58 25-34 35-54 |39% 25-34 35-54 +54 I 3% 37% 25-34 36% 65 60 % 23% 25% 35-54 38% +54 4% +54 7% FEMALE MALE WORLD 10I MIO NORTH AMERICA EUROPE ASIA LATIN AMERICA AFRICA MIDDLE EAST OCEANIA 47.9 MIO 23.1 MIO 13.7 MIO 8.6 MIO 3.1 MIO 2.6 MIO 2.3 MIO United States - 44.2 MIO United Kingdom 6 MIO India - 9.1 MIO Brazil - 3.6 MIO South Africa - I MIO Pakistan - 0.6 MIO Australia - 1.9 MIO Canada - 3.7 MIO Netherlands - 2.6 MIO China - 1.1 MIO Mexico - 1.2 MIO Egypt - 0.3 MIO United Arab Emirates - 0.6 MIO New Zealand 0.4 MIO France - 2.3 MIO Philippines - 0.5 MIO Argentina I.1 MIO Israel - 0.4 MIO Italy - 1.7 MIO Singapore 0.5 MIO Saudi Arabia - 0.3 MIO Spain - 1.6 MIO Indonesia - 0.4 MIO Qatar - 0.1 MIO Germany - 1.I MIO Malaysia - 0.4 MIO Jordan - 0.1 MIO Belgium - 0.8 MIO Japan 0.3 MIO Kuwait - 0.1 MIO Sweden - 0.7 MIO Hong Kong - 0.3 MIO Bahrain - 0.1 MIO Denmark - 0.7 MIO Thailand - 0.2 MIO Portugal - 0.5 MIO Turkey - 0.5 MIO Switzerland - 0.5 MIO Ireland - 0.4 MIO Norway - 0.4 MIO Poland - 0.4 MIO Russia - 0.4 MIO Romania - 0.4 MIO Finland - 0.3 MIO Greece - 0.3 MIO Ukraine - 0.2 MIO Czech Republic - 0.2 MIO 45 MIO Hungary 0.1 MIO Bulgaria - 0.1 MIO Croatia - 0.1 MIO TOP 10 COUNTRIES COMPANY SIZE BY AREA 44.2 MIO Worldwide 29% 20% 9% 42% In TOP 10 countries there is Asia 19% 16% 10% 55% 76% of all LinkedIn members Latin America 24% 19% 11% 47% Africa 28% 23% 9% 40% Oceania 28% 22% 11% 38% Europe 30% 21% 9% 40% 9.1 MIO 6 MIO 3.7 MIO 3.6 MIO North America 30% 19% 9% 41% 2.6 MIO 2,3 MIO 1.9 MIO 1.7 MIO 1.6 MIO Middle East 31% 24% 8% 37% United States India United Canada Brazil Netherlands France Australia Italy Spain 1111 Kingdom I to 1000 - 1001 to 5000 1 5001 to 10000 Iover 10000 WORLDWIDE DISTRIBUTION BY JOB FUNCTION WORLDWIDE DISTRIBUTION BY INDUSTRY INFORMATION CONSULTANT TECHNOLOGY CONSUMER ACADEMIC 5.4% CORPORATE EDUCATIONAL 8.3% GOODS 10.3% HIGHTECH MANUFACT. 8.3% 7.4% SALES 6.7% 9.5% 1 2% 16% PUBLIC FINANCE HUMAN RELATIONS 5.3% RESOURCES 4.3% 3.8% NON OPERATIONS GOVERN. MEDIA PROFIT 9.7% RECREATIONAL 3.7% 3.3% 2.8% LEGAL 5.4% SUPPORT CREATIVE 2.4% 5% 3.6% MEDICAL ADMINISTRATIVE FINANCE TRANSPORT BUSINESS 10.4% 8.5% DEVELOPMENT 13.3% ARTS 2.5% LEGAL CONSTRUCTION ENGINEERING 1.9% 2% 3.5% MARKETING ACCOUNTING 4.4% 8.6% SERVICE 4.3% 2.9% PROD BUYER 2.2% 1% 0.9% AGR 0.4% INDUSTRY BY AREA JOB FUNCTION BY AREA Industry Worldwide North America Europe Latin America Africa Asia Middle East Oceania Job function Worldwide North America Europe Latin America Africa Asia Middle East Oceania High Tech 16,0% 13,0% 16,8% 13,7% 15,7% 28,1% 19,5% 15,4% Sales 12,0% 12,5% 12,1% 11,6% 9,6% 10,6% 10,9% 11,0% Finance 13,3% 14,8% 11,6% 9,7% 13,9% 12,3% 12,2% 13,4% Administrative 10,4% 10,2% 10,5% 15,8% 12,6% 7,7% 9.2% 9.9% Manufacturing 9,5% 7,5% 10,3% 12,4% 11,8% 13,1% 14,5% 8.8% Academics 10,3% 10,8% 9.3% 13,7% 8,5% 9,3% 7,2% 8,9% Medical 8,5% 10,8% 6,9% 6,1% 5,0% 5,0% 5,9% 6,8% Operations 9,7% 10,6% 8,0% 7,7% 10,5% 9,3% 11,2% 9,9% Corporate 8,3% 7,1% 10,1% 10,2% 8,8% 8,7% 7,0% 9,8% Engineering 8,6% 6,8% 8,2% 6,9% ৪,6% 17,5% 15,3% 6,5% 7,4% 8,2% 8,4% 6,2% 5,9% 5,3% 7,3% Information Technology 7,5% 8,5% 9,1% 8,8% 10,1% Educational 6,7% 8.3% 10,0% 9,1% Consumer Goods 6,7% 6,9% 6,7% 7,4% 6,0% 6,1% 5,9% 6,3% Consultant 5,4% 4,3% 7,8% 5,9% 5,2% 5,3% 3,6% 7,8% 4.2% 3,6% 1,6% 2.2% 2.8% 1,9% 2.3% 1,3% 0,8% 6,3% 5,6% 4,3% 4,0% Recreational 5,4% 5,4% 5,6% 5,5% 5,9% 5,3% 3,8% 6,2% 5,2% 4,0% 4,2% 5,4% 4,4% 4,9% 5,9% 5,6% Finance 4,8% 4,4% 3.7% 3,5% 3,3% 2.8% 2.5% 2.2% 2,0% 0.4% 4,9% 4,4% 3,9% 2.8% 2.6% 2,7% 2.2% L,8% 1.2% 5,3% 4,2% 2.8% 3,2% 3.5% 3.2% 2,5% 1,7% Lo% Construction 4,2% 8,6% 5,0% Support 5,0% 4,3% 4,5% 5,4% 5,7% 2,3% 4,0% 3,9% 3,5% 3,4% 3.9% 2,6% 2.9% 2,9% 2,3% 0,9% L.1% 1% 3,8% 4,0% 3.7% 4,0% 2,3% Government Marketing 4,3% 4,2% 4,7% 4,3% 4,1% 4,7% 3,6% 3,3% 3,3% 2,2% 2,4% 2,6% 6,3% 3,0% 3,5% 4,0% 2.7% 2,8% 2.2% 3.8% 1,3% 0,9% 0,3% Arts Public Relations 4,3% 4,4% 5.1% 2,7% 4,2% Media 4,0% Human Resources 3,8% 3,7% 3,8% 5,0% 4,2% 2,2% 2,9% 2,3% 1,8% 0.4% 2,5% 2,7% 2.2% 1,9% 0,7% 3,6% 2,9% 2,4% 1.9% L.0% 0.9% 3,6% 2,4% 2,0% 2.2% 1,3% 1,1% 2,6% 2,6% 1.0% Non-profit Creative 4,0% 2.6% 3,7% 3,1% 3,0% 1,8% 0,8% 0,8% 5,4% 1.7% 1,6% 0,6% L.0% 2,6% 1,8% 3,2% 0.8% 0.6% Transportation Accounting 4,3% 1,1% 2,3% 0,9% 1.1% Service Legal 2,3% 0,9% 0.9% Legal Business Development Agriculture Product Buyer Data source: LinkedIn CC Data compiled by Amodiovalerio Verde ([email protected]) on 30-01-2011 BY-NC LINKEDIN DEMOGRAPHICS Feb 2011 10I MILLION MEMBERS DISTRIBUTION BY AREA Asia 13.7 MIO 13,6% LINKEDIN MEMBERS VWORLDWIDE Latin America 8.6 MIO 8,5% Europe 23.1 MIO 22,8% Africa 3.1 MIO 3,0% Middle East 18-24 20,9% 2.6 MIO 2,5% Oceania 41,1% 25-34 35,8% 2.3 MIO MALE FEMALE 2,3% 58,9% 35-54 36,3% +54 6,9% North America 47.9 MIO 47,2% USER DEMOGRAPHICS BY AREA USERS GENDER BY COUNTRY NORTHAMERICA EUROPE ASIA 18-24 17% 18-24 18-24 35% 39 55 25-34 32% 25-34 39% 25-34 41% 35-54 +54 41% 35-54 38% 35-54 22% 10% +54 5% +54 2% MIDDLE EAST 23 18-24 25% 25-34 43% 77 35-54 +54 1 4% 28% LATINAMERICA AFRICA OCEANIA 18-24 35% 18-24 34% 18-24 19% 35 40 42 58 25-34 35-54 |39% 25-34 35-54 +54 I 3% 37% 25-34 36% 65 60 % 23% 25% 35-54 38% +54 4% +54 7% FEMALE MALE WORLD 10I MIO NORTH AMERICA EUROPE ASIA LATIN AMERICA AFRICA MIDDLE EAST OCEANIA 47.9 MIO 23.1 MIO 13.7 MIO 8.6 MIO 3.1 MIO 2.6 MIO 2.3 MIO United States - 44.2 MIO United Kingdom 6 MIO India - 9.1 MIO Brazil - 3.6 MIO South Africa - I MIO Pakistan - 0.6 MIO Australia - 1.9 MIO Canada - 3.7 MIO Netherlands - 2.6 MIO China - 1.1 MIO Mexico - 1.2 MIO Egypt - 0.3 MIO United Arab Emirates - 0.6 MIO New Zealand 0.4 MIO France - 2.3 MIO Philippines - 0.5 MIO Argentina I.1 MIO Israel - 0.4 MIO Italy - 1.7 MIO Singapore 0.5 MIO Saudi Arabia - 0.3 MIO Spain - 1.6 MIO Indonesia - 0.4 MIO Qatar - 0.1 MIO Germany - 1.I MIO Malaysia - 0.4 MIO Jordan - 0.1 MIO Belgium - 0.8 MIO Japan 0.3 MIO Kuwait - 0.1 MIO Sweden - 0.7 MIO Hong Kong - 0.3 MIO Bahrain - 0.1 MIO Denmark - 0.7 MIO Thailand - 0.2 MIO Portugal - 0.5 MIO Turkey - 0.5 MIO Switzerland - 0.5 MIO Ireland - 0.4 MIO Norway - 0.4 MIO Poland - 0.4 MIO Russia - 0.4 MIO Romania - 0.4 MIO Finland - 0.3 MIO Greece - 0.3 MIO Ukraine - 0.2 MIO Czech Republic - 0.2 MIO 45 MIO Hungary 0.1 MIO Bulgaria - 0.1 MIO Croatia - 0.1 MIO TOP 10 COUNTRIES COMPANY SIZE BY AREA 44.2 MIO Worldwide 29% 20% 9% 42% In TOP 10 countries there is Asia 19% 16% 10% 55% 76% of all LinkedIn members Latin America 24% 19% 11% 47% Africa 28% 23% 9% 40% Oceania 28% 22% 11% 38% Europe 30% 21% 9% 40% 9.1 MIO 6 MIO 3.7 MIO 3.6 MIO North America 30% 19% 9% 41% 2.6 MIO 2,3 MIO 1.9 MIO 1.7 MIO 1.6 MIO Middle East 31% 24% 8% 37% United States India United Canada Brazil Netherlands France Australia Italy Spain 1111 Kingdom I to 1000 - 1001 to 5000 1 5001 to 10000 Iover 10000 WORLDWIDE DISTRIBUTION BY JOB FUNCTION WORLDWIDE DISTRIBUTION BY INDUSTRY INFORMATION CONSULTANT TECHNOLOGY CONSUMER ACADEMIC 5.4% CORPORATE EDUCATIONAL 8.3% GOODS 10.3% HIGHTECH MANUFACT. 8.3% 7.4% SALES 6.7% 9.5% 1 2% 16% PUBLIC FINANCE HUMAN RELATIONS 5.3% RESOURCES 4.3% 3.8% NON OPERATIONS GOVERN. MEDIA PROFIT 9.7% RECREATIONAL 3.7% 3.3% 2.8% LEGAL 5.4% SUPPORT CREATIVE 2.4% 5% 3.6% MEDICAL ADMINISTRATIVE FINANCE TRANSPORT BUSINESS 10.4% 8.5% DEVELOPMENT 13.3% ARTS 2.5% LEGAL CONSTRUCTION ENGINEERING 1.9% 2% 3.5% MARKETING ACCOUNTING 4.4% 8.6% SERVICE 4.3% 2.9% PROD BUYER 2.2% 1% 0.9% AGR 0.4% INDUSTRY BY AREA JOB FUNCTION BY AREA Industry Worldwide North America Europe Latin America Africa Asia Middle East Oceania Job function Worldwide North America Europe Latin America Africa Asia Middle East Oceania High Tech 16,0% 13,0% 16,8% 13,7% 15,7% 28,1% 19,5% 15,4% Sales 12,0% 12,5% 12,1% 11,6% 9,6% 10,6% 10,9% 11,0% Finance 13,3% 14,8% 11,6% 9,7% 13,9% 12,3% 12,2% 13,4% Administrative 10,4% 10,2% 10,5% 15,8% 12,6% 7,7% 9.2% 9.9% Manufacturing 9,5% 7,5% 10,3% 12,4% 11,8% 13,1% 14,5% 8.8% Academics 10,3% 10,8% 9.3% 13,7% 8,5% 9,3% 7,2% 8,9% Medical 8,5% 10,8% 6,9% 6,1% 5,0% 5,0% 5,9% 6,8% Operations 9,7% 10,6% 8,0% 7,7% 10,5% 9,3% 11,2% 9,9% Corporate 8,3% 7,1% 10,1% 10,2% 8,8% 8,7% 7,0% 9,8% Engineering 8,6% 6,8% 8,2% 6,9% ৪,6% 17,5% 15,3% 6,5% 7,4% 8,2% 8,4% 6,2% 5,9% 5,3% 7,3% Information Technology 7,5% 8,5% 9,1% 8,8% 10,1% Educational 6,7% 8.3% 10,0% 9,1% Consumer Goods 6,7% 6,9% 6,7% 7,4% 6,0% 6,1% 5,9% 6,3% Consultant 5,4% 4,3% 7,8% 5,9% 5,2% 5,3% 3,6% 7,8% 4.2% 3,6% 1,6% 2.2% 2.8% 1,9% 2.3% 1,3% 0,8% 6,3% 5,6% 4,3% 4,0% Recreational 5,4% 5,4% 5,6% 5,5% 5,9% 5,3% 3,8% 6,2% 5,2% 4,0% 4,2% 5,4% 4,4% 4,9% 5,9% 5,6% Finance 4,8% 4,4% 3.7% 3,5% 3,3% 2.8% 2.5% 2.2% 2,0% 0.4% 4,9% 4,4% 3,9% 2.8% 2.6% 2,7% 2.2% L,8% 1.2% 5,3% 4,2% 2.8% 3,2% 3.5% 3.2% 2,5% 1,7% Lo% Construction 4,2% 8,6% 5,0% Support 5,0% 4,3% 4,5% 5,4% 5,7% 2,3% 4,0% 3,9% 3,5% 3,4% 3.9% 2,6% 2.9% 2,9% 2,3% 0,9% L.1% 1% 3,8% 4,0% 3.7% 4,0% 2,3% Government Marketing 4,3% 4,2% 4,7% 4,3% 4,1% 4,7% 3,6% 3,3% 3,3% 2,2% 2,4% 2,6% 6,3% 3,0% 3,5% 4,0% 2.7% 2,8% 2.2% 3.8% 1,3% 0,9% 0,3% Arts Public Relations 4,3% 4,4% 5.1% 2,7% 4,2% Media 4,0% Human Resources 3,8% 3,7% 3,8% 5,0% 4,2% 2,2% 2,9% 2,3% 1,8% 0.4% 2,5% 2,7% 2.2% 1,9% 0,7% 3,6% 2,9% 2,4% 1.9% L.0% 0.9% 3,6% 2,4% 2,0% 2.2% 1,3% 1,1% 2,6% 2,6% 1.0% Non-profit Creative 4,0% 2.6% 3,7% 3,1% 3,0% 1,8% 0,8% 0,8% 5,4% 1.7% 1,6% 0,6% L.0% 2,6% 1,8% 3,2% 0.8% 0.6% Transportation Accounting 4,3% 1,1% 2,3% 0,9% 1.1% Service Legal 2,3% 0,9% 0.9% Legal Business Development Agriculture Product Buyer Data source: LinkedIn CC Data compiled by Amodiovalerio Verde ([email protected]) on 30-01-2011 BY-NC LINKEDIN DEMOGRAPHICS Feb 2011 10I MILLION MEMBERS DISTRIBUTION BY AREA Asia 13.7 MIO 13,6% LINKEDIN MEMBERS VWORLDWIDE Latin America 8.6 MIO 8,5% Europe 23.1 MIO 22,8% Africa 3.1 MIO 3,0% Middle East 18-24 20,9% 2.6 MIO 2,5% Oceania 41,1% 25-34 35,8% 2.3 MIO MALE FEMALE 2,3% 58,9% 35-54 36,3% +54 6,9% North America 47.9 MIO 47,2% USER DEMOGRAPHICS BY AREA USERS GENDER BY COUNTRY NORTHAMERICA EUROPE ASIA 18-24 17% 18-24 18-24 35% 39 55 25-34 32% 25-34 39% 25-34 41% 35-54 +54 41% 35-54 38% 35-54 22% 10% +54 5% +54 2% MIDDLE EAST 23 18-24 25% 25-34 43% 77 35-54 +54 1 4% 28% LATINAMERICA AFRICA OCEANIA 18-24 35% 18-24 34% 18-24 19% 35 40 42 58 25-34 35-54 |39% 25-34 35-54 +54 I 3% 37% 25-34 36% 65 60 % 23% 25% 35-54 38% +54 4% +54 7% FEMALE MALE WORLD 10I MIO NORTH AMERICA EUROPE ASIA LATIN AMERICA AFRICA MIDDLE EAST OCEANIA 47.9 MIO 23.1 MIO 13.7 MIO 8.6 MIO 3.1 MIO 2.6 MIO 2.3 MIO United States - 44.2 MIO United Kingdom 6 MIO India - 9.1 MIO Brazil - 3.6 MIO South Africa - I MIO Pakistan - 0.6 MIO Australia - 1.9 MIO Canada - 3.7 MIO Netherlands - 2.6 MIO China - 1.1 MIO Mexico - 1.2 MIO Egypt - 0.3 MIO United Arab Emirates - 0.6 MIO New Zealand 0.4 MIO France - 2.3 MIO Philippines - 0.5 MIO Argentina I.1 MIO Israel - 0.4 MIO Italy - 1.7 MIO Singapore 0.5 MIO Saudi Arabia - 0.3 MIO Spain - 1.6 MIO Indonesia - 0.4 MIO Qatar - 0.1 MIO Germany - 1.I MIO Malaysia - 0.4 MIO Jordan - 0.1 MIO Belgium - 0.8 MIO Japan 0.3 MIO Kuwait - 0.1 MIO Sweden - 0.7 MIO Hong Kong - 0.3 MIO Bahrain - 0.1 MIO Denmark - 0.7 MIO Thailand - 0.2 MIO Portugal - 0.5 MIO Turkey - 0.5 MIO Switzerland - 0.5 MIO Ireland - 0.4 MIO Norway - 0.4 MIO Poland - 0.4 MIO Russia - 0.4 MIO Romania - 0.4 MIO Finland - 0.3 MIO Greece - 0.3 MIO Ukraine - 0.2 MIO Czech Republic - 0.2 MIO 45 MIO Hungary 0.1 MIO Bulgaria - 0.1 MIO Croatia - 0.1 MIO TOP 10 COUNTRIES COMPANY SIZE BY AREA 44.2 MIO Worldwide 29% 20% 9% 42% In TOP 10 countries there is Asia 19% 16% 10% 55% 76% of all LinkedIn members Latin America 24% 19% 11% 47% Africa 28% 23% 9% 40% Oceania 28% 22% 11% 38% Europe 30% 21% 9% 40% 9.1 MIO 6 MIO 3.7 MIO 3.6 MIO North America 30% 19% 9% 41% 2.6 MIO 2,3 MIO 1.9 MIO 1.7 MIO 1.6 MIO Middle East 31% 24% 8% 37% United States India United Canada Brazil Netherlands France Australia Italy Spain 1111 Kingdom I to 1000 - 1001 to 5000 1 5001 to 10000 Iover 10000 WORLDWIDE DISTRIBUTION BY JOB FUNCTION WORLDWIDE DISTRIBUTION BY INDUSTRY INFORMATION CONSULTANT TECHNOLOGY CONSUMER ACADEMIC 5.4% CORPORATE EDUCATIONAL 8.3% GOODS 10.3% HIGHTECH MANUFACT. 8.3% 7.4% SALES 6.7% 9.5% 1 2% 16% PUBLIC FINANCE HUMAN RELATIONS 5.3% RESOURCES 4.3% 3.8% NON OPERATIONS GOVERN. MEDIA PROFIT 9.7% RECREATIONAL 3.7% 3.3% 2.8% LEGAL 5.4% SUPPORT CREATIVE 2.4% 5% 3.6% MEDICAL ADMINISTRATIVE FINANCE TRANSPORT BUSINESS 10.4% 8.5% DEVELOPMENT 13.3% ARTS 2.5% LEGAL CONSTRUCTION ENGINEERING 1.9% 2% 3.5% MARKETING ACCOUNTING 4.4% 8.6% SERVICE 4.3% 2.9% PROD BUYER 2.2% 1% 0.9% AGR 0.4% INDUSTRY BY AREA JOB FUNCTION BY AREA Industry Worldwide North America Europe Latin America Africa Asia Middle East Oceania Job function Worldwide North America Europe Latin America Africa Asia Middle East Oceania High Tech 16,0% 13,0% 16,8% 13,7% 15,7% 28,1% 19,5% 15,4% Sales 12,0% 12,5% 12,1% 11,6% 9,6% 10,6% 10,9% 11,0% Finance 13,3% 14,8% 11,6% 9,7% 13,9% 12,3% 12,2% 13,4% Administrative 10,4% 10,2% 10,5% 15,8% 12,6% 7,7% 9.2% 9.9% Manufacturing 9,5% 7,5% 10,3% 12,4% 11,8% 13,1% 14,5% 8.8% Academics 10,3% 10,8% 9.3% 13,7% 8,5% 9,3% 7,2% 8,9% Medical 8,5% 10,8% 6,9% 6,1% 5,0% 5,0% 5,9% 6,8% Operations 9,7% 10,6% 8,0% 7,7% 10,5% 9,3% 11,2% 9,9% Corporate 8,3% 7,1% 10,1% 10,2% 8,8% 8,7% 7,0% 9,8% Engineering 8,6% 6,8% 8,2% 6,9% ৪,6% 17,5% 15,3% 6,5% 7,4% 8,2% 8,4% 6,2% 5,9% 5,3% 7,3% Information Technology 7,5% 8,5% 9,1% 8,8% 10,1% Educational 6,7% 8.3% 10,0% 9,1% Consumer Goods 6,7% 6,9% 6,7% 7,4% 6,0% 6,1% 5,9% 6,3% Consultant 5,4% 4,3% 7,8% 5,9% 5,2% 5,3% 3,6% 7,8% 4.2% 3,6% 1,6% 2.2% 2.8% 1,9% 2.3% 1,3% 0,8% 6,3% 5,6% 4,3% 4,0% Recreational 5,4% 5,4% 5,6% 5,5% 5,9% 5,3% 3,8% 6,2% 5,2% 4,0% 4,2% 5,4% 4,4% 4,9% 5,9% 5,6% Finance 4,8% 4,4% 3.7% 3,5% 3,3% 2.8% 2.5% 2.2% 2,0% 0.4% 4,9% 4,4% 3,9% 2.8% 2.6% 2,7% 2.2% L,8% 1.2% 5,3% 4,2% 2.8% 3,2% 3.5% 3.2% 2,5% 1,7% Lo% Construction 4,2% 8,6% 5,0% Support 5,0% 4,3% 4,5% 5,4% 5,7% 2,3% 4,0% 3,9% 3,5% 3,4% 3.9% 2,6% 2.9% 2,9% 2,3% 0,9% L.1% 1% 3,8% 4,0% 3.7% 4,0% 2,3% Government Marketing 4,3% 4,2% 4,7% 4,3% 4,1% 4,7% 3,6% 3,3% 3,3% 2,2% 2,4% 2,6% 6,3% 3,0% 3,5% 4,0% 2.7% 2,8% 2.2% 3.8% 1,3% 0,9% 0,3% Arts Public Relations 4,3% 4,4% 5.1% 2,7% 4,2% Media 4,0% Human Resources 3,8% 3,7% 3,8% 5,0% 4,2% 2,2% 2,9% 2,3% 1,8% 0.4% 2,5% 2,7% 2.2% 1,9% 0,7% 3,6% 2,9% 2,4% 1.9% L.0% 0.9% 3,6% 2,4% 2,0% 2.2% 1,3% 1,1% 2,6% 2,6% 1.0% Non-profit Creative 4,0% 2.6% 3,7% 3,1% 3,0% 1,8% 0,8% 0,8% 5,4% 1.7% 1,6% 0,6% L.0% 2,6% 1,8% 3,2% 0.8% 0.6% Transportation Accounting 4,3% 1,1% 2,3% 0,9% 1.1% Service Legal 2,3% 0,9% 0.9% Legal Business Development Agriculture Product Buyer Data source: LinkedIn CC Data compiled by Amodiovalerio Verde ([email protected]) on 30-01-2011 BY-NC LINKEDIN DEMOGRAPHICS Feb 2011 10I MILLION MEMBERS DISTRIBUTION BY AREA Asia 13.7 MIO 13,6% LINKEDIN MEMBERS VWORLDWIDE Latin America 8.6 MIO 8,5% Europe 23.1 MIO 22,8% Africa 3.1 MIO 3,0% Middle East 18-24 20,9% 2.6 MIO 2,5% Oceania 41,1% 25-34 35,8% 2.3 MIO MALE FEMALE 2,3% 58,9% 35-54 36,3% +54 6,9% North America 47.9 MIO 47,2% USER DEMOGRAPHICS BY AREA USERS GENDER BY COUNTRY NORTHAMERICA EUROPE ASIA 18-24 17% 18-24 18-24 35% 39 55 25-34 32% 25-34 39% 25-34 41% 35-54 +54 41% 35-54 38% 35-54 22% 10% +54 5% +54 2% MIDDLE EAST 23 18-24 25% 25-34 43% 77 35-54 +54 1 4% 28% LATINAMERICA AFRICA OCEANIA 18-24 35% 18-24 34% 18-24 19% 35 40 42 58 25-34 35-54 |39% 25-34 35-54 +54 I 3% 37% 25-34 36% 65 60 % 23% 25% 35-54 38% +54 4% +54 7% FEMALE MALE WORLD 10I MIO NORTH AMERICA EUROPE ASIA LATIN AMERICA AFRICA MIDDLE EAST OCEANIA 47.9 MIO 23.1 MIO 13.7 MIO 8.6 MIO 3.1 MIO 2.6 MIO 2.3 MIO United States - 44.2 MIO United Kingdom 6 MIO India - 9.1 MIO Brazil - 3.6 MIO South Africa - I MIO Pakistan - 0.6 MIO Australia - 1.9 MIO Canada - 3.7 MIO Netherlands - 2.6 MIO China - 1.1 MIO Mexico - 1.2 MIO Egypt - 0.3 MIO United Arab Emirates - 0.6 MIO New Zealand 0.4 MIO France - 2.3 MIO Philippines - 0.5 MIO Argentina I.1 MIO Israel - 0.4 MIO Italy - 1.7 MIO Singapore 0.5 MIO Saudi Arabia - 0.3 MIO Spain - 1.6 MIO Indonesia - 0.4 MIO Qatar - 0.1 MIO Germany - 1.I MIO Malaysia - 0.4 MIO Jordan - 0.1 MIO Belgium - 0.8 MIO Japan 0.3 MIO Kuwait - 0.1 MIO Sweden - 0.7 MIO Hong Kong - 0.3 MIO Bahrain - 0.1 MIO Denmark - 0.7 MIO Thailand - 0.2 MIO Portugal - 0.5 MIO Turkey - 0.5 MIO Switzerland - 0.5 MIO Ireland - 0.4 MIO Norway - 0.4 MIO Poland - 0.4 MIO Russia - 0.4 MIO Romania - 0.4 MIO Finland - 0.3 MIO Greece - 0.3 MIO Ukraine - 0.2 MIO Czech Republic - 0.2 MIO 45 MIO Hungary 0.1 MIO Bulgaria - 0.1 MIO Croatia - 0.1 MIO TOP 10 COUNTRIES COMPANY SIZE BY AREA 44.2 MIO Worldwide 29% 20% 9% 42% In TOP 10 countries there is Asia 19% 16% 10% 55% 76% of all LinkedIn members Latin America 24% 19% 11% 47% Africa 28% 23% 9% 40% Oceania 28% 22% 11% 38% Europe 30% 21% 9% 40% 9.1 MIO 6 MIO 3.7 MIO 3.6 MIO North America 30% 19% 9% 41% 2.6 MIO 2,3 MIO 1.9 MIO 1.7 MIO 1.6 MIO Middle East 31% 24% 8% 37% United States India United Canada Brazil Netherlands France Australia Italy Spain 1111 Kingdom I to 1000 - 1001 to 5000 1 5001 to 10000 Iover 10000 WORLDWIDE DISTRIBUTION BY JOB FUNCTION WORLDWIDE DISTRIBUTION BY INDUSTRY INFORMATION CONSULTANT TECHNOLOGY CONSUMER ACADEMIC 5.4% CORPORATE EDUCATIONAL 8.3% GOODS 10.3% HIGHTECH MANUFACT. 8.3% 7.4% SALES 6.7% 9.5% 1 2% 16% PUBLIC FINANCE HUMAN RELATIONS 5.3% RESOURCES 4.3% 3.8% NON OPERATIONS GOVERN. MEDIA PROFIT 9.7% RECREATIONAL 3.7% 3.3% 2.8% LEGAL 5.4% SUPPORT CREATIVE 2.4% 5% 3.6% MEDICAL ADMINISTRATIVE FINANCE TRANSPORT BUSINESS 10.4% 8.5% DEVELOPMENT 13.3% ARTS 2.5% LEGAL CONSTRUCTION ENGINEERING 1.9% 2% 3.5% MARKETING ACCOUNTING 4.4% 8.6% SERVICE 4.3% 2.9% PROD BUYER 2.2% 1% 0.9% AGR 0.4% INDUSTRY BY AREA JOB FUNCTION BY AREA Industry Worldwide North America Europe Latin America Africa Asia Middle East Oceania Job function Worldwide North America Europe Latin America Africa Asia Middle East Oceania High Tech 16,0% 13,0% 16,8% 13,7% 15,7% 28,1% 19,5% 15,4% Sales 12,0% 12,5% 12,1% 11,6% 9,6% 10,6% 10,9% 11,0% Finance 13,3% 14,8% 11,6% 9,7% 13,9% 12,3% 12,2% 13,4% Administrative 10,4% 10,2% 10,5% 15,8% 12,6% 7,7% 9.2% 9.9% Manufacturing 9,5% 7,5% 10,3% 12,4% 11,8% 13,1% 14,5% 8.8% Academics 10,3% 10,8% 9.3% 13,7% 8,5% 9,3% 7,2% 8,9% Medical 8,5% 10,8% 6,9% 6,1% 5,0% 5,0% 5,9% 6,8% Operations 9,7% 10,6% 8,0% 7,7% 10,5% 9,3% 11,2% 9,9% Corporate 8,3% 7,1% 10,1% 10,2% 8,8% 8,7% 7,0% 9,8% Engineering 8,6% 6,8% 8,2% 6,9% ৪,6% 17,5% 15,3% 6,5% 7,4% 8,2% 8,4% 6,2% 5,9% 5,3% 7,3% Information Technology 7,5% 8,5% 9,1% 8,8% 10,1% Educational 6,7% 8.3% 10,0% 9,1% Consumer Goods 6,7% 6,9% 6,7% 7,4% 6,0% 6,1% 5,9% 6,3% Consultant 5,4% 4,3% 7,8% 5,9% 5,2% 5,3% 3,6% 7,8% 4.2% 3,6% 1,6% 2.2% 2.8% 1,9% 2.3% 1,3% 0,8% 6,3% 5,6% 4,3% 4,0% Recreational 5,4% 5,4% 5,6% 5,5% 5,9% 5,3% 3,8% 6,2% 5,2% 4,0% 4,2% 5,4% 4,4% 4,9% 5,9% 5,6% Finance 4,8% 4,4% 3.7% 3,5% 3,3% 2.8% 2.5% 2.2% 2,0% 0.4% 4,9% 4,4% 3,9% 2.8% 2.6% 2,7% 2.2% L,8% 1.2% 5,3% 4,2% 2.8% 3,2% 3.5% 3.2% 2,5% 1,7% Lo% Construction 4,2% 8,6% 5,0% Support 5,0% 4,3% 4,5% 5,4% 5,7% 2,3% 4,0% 3,9% 3,5% 3,4% 3.9% 2,6% 2.9% 2,9% 2,3% 0,9% L.1% 1% 3,8% 4,0% 3.7% 4,0% 2,3% Government Marketing 4,3% 4,2% 4,7% 4,3% 4,1% 4,7% 3,6% 3,3% 3,3% 2,2% 2,4% 2,6% 6,3% 3,0% 3,5% 4,0% 2.7% 2,8% 2.2% 3.8% 1,3% 0,9% 0,3% Arts Public Relations 4,3% 4,4% 5.1% 2,7% 4,2% Media 4,0% Human Resources 3,8% 3,7% 3,8% 5,0% 4,2% 2,2% 2,9% 2,3% 1,8% 0.4% 2,5% 2,7% 2.2% 1,9% 0,7% 3,6% 2,9% 2,4% 1.9% L.0% 0.9% 3,6% 2,4% 2,0% 2.2% 1,3% 1,1% 2,6% 2,6% 1.0% Non-profit Creative 4,0% 2.6% 3,7% 3,1% 3,0% 1,8% 0,8% 0,8% 5,4% 1.7% 1,6% 0,6% L.0% 2,6% 1,8% 3,2% 0.8% 0.6% Transportation Accounting 4,3% 1,1% 2,3% 0,9% 1.1% Service Legal 2,3% 0,9% 0.9% Legal Business Development Agriculture Product Buyer Data source: LinkedIn CC Data compiled by Amodiovalerio Verde ([email protected]) on 30-01-2011 BY-NC LINKEDIN DEMOGRAPHICS Feb 2011 10I MILLION MEMBERS DISTRIBUTION BY AREA Asia 13.7 MIO 13,6% LINKEDIN MEMBERS VWORLDWIDE Latin America 8.6 MIO 8,5% Europe 23.1 MIO 22,8% Africa 3.1 MIO 3,0% Middle East 18-24 20,9% 2.6 MIO 2,5% Oceania 41,1% 25-34 35,8% 2.3 MIO MALE FEMALE 2,3% 58,9% 35-54 36,3% +54 6,9% North America 47.9 MIO 47,2% USER DEMOGRAPHICS BY AREA USERS GENDER BY COUNTRY NORTHAMERICA EUROPE ASIA 18-24 17% 18-24 18-24 35% 39 55 25-34 32% 25-34 39% 25-34 41% 35-54 +54 41% 35-54 38% 35-54 22% 10% +54 5% +54 2% MIDDLE EAST 23 18-24 25% 25-34 43% 77 35-54 +54 1 4% 28% LATINAMERICA AFRICA OCEANIA 18-24 35% 18-24 34% 18-24 19% 35 40 42 58 25-34 35-54 |39% 25-34 35-54 +54 I 3% 37% 25-34 36% 65 60 % 23% 25% 35-54 38% +54 4% +54 7% FEMALE MALE WORLD 10I MIO NORTH AMERICA EUROPE ASIA LATIN AMERICA AFRICA MIDDLE EAST OCEANIA 47.9 MIO 23.1 MIO 13.7 MIO 8.6 MIO 3.1 MIO 2.6 MIO 2.3 MIO United States - 44.2 MIO United Kingdom 6 MIO India - 9.1 MIO Brazil - 3.6 MIO South Africa - I MIO Pakistan - 0.6 MIO Australia - 1.9 MIO Canada - 3.7 MIO Netherlands - 2.6 MIO China - 1.1 MIO Mexico - 1.2 MIO Egypt - 0.3 MIO United Arab Emirates - 0.6 MIO New Zealand 0.4 MIO France - 2.3 MIO Philippines - 0.5 MIO Argentina I.1 MIO Israel - 0.4 MIO Italy - 1.7 MIO Singapore 0.5 MIO Saudi Arabia - 0.3 MIO Spain - 1.6 MIO Indonesia - 0.4 MIO Qatar - 0.1 MIO Germany - 1.I MIO Malaysia - 0.4 MIO Jordan - 0.1 MIO Belgium - 0.8 MIO Japan 0.3 MIO Kuwait - 0.1 MIO Sweden - 0.7 MIO Hong Kong - 0.3 MIO Bahrain - 0.1 MIO Denmark - 0.7 MIO Thailand - 0.2 MIO Portugal - 0.5 MIO Turkey - 0.5 MIO Switzerland - 0.5 MIO Ireland - 0.4 MIO Norway - 0.4 MIO Poland - 0.4 MIO Russia - 0.4 MIO Romania - 0.4 MIO Finland - 0.3 MIO Greece - 0.3 MIO Ukraine - 0.2 MIO Czech Republic - 0.2 MIO 45 MIO Hungary 0.1 MIO Bulgaria - 0.1 MIO Croatia - 0.1 MIO TOP 10 COUNTRIES COMPANY SIZE BY AREA 44.2 MIO Worldwide 29% 20% 9% 42% In TOP 10 countries there is Asia 19% 16% 10% 55% 76% of all LinkedIn members Latin America 24% 19% 11% 47% Africa 28% 23% 9% 40% Oceania 28% 22% 11% 38% Europe 30% 21% 9% 40% 9.1 MIO 6 MIO 3.7 MIO 3.6 MIO North America 30% 19% 9% 41% 2.6 MIO 2,3 MIO 1.9 MIO 1.7 MIO 1.6 MIO Middle East 31% 24% 8% 37% United States India United Canada Brazil Netherlands France Australia Italy Spain 1111 Kingdom I to 1000 - 1001 to 5000 1 5001 to 10000 Iover 10000 WORLDWIDE DISTRIBUTION BY JOB FUNCTION WORLDWIDE DISTRIBUTION BY INDUSTRY INFORMATION CONSULTANT TECHNOLOGY CONSUMER ACADEMIC 5.4% CORPORATE EDUCATIONAL 8.3% GOODS 10.3% HIGHTECH MANUFACT. 8.3% 7.4% SALES 6.7% 9.5% 1 2% 16% PUBLIC FINANCE HUMAN RELATIONS 5.3% RESOURCES 4.3% 3.8% NON OPERATIONS GOVERN. MEDIA PROFIT 9.7% RECREATIONAL 3.7% 3.3% 2.8% LEGAL 5.4% SUPPORT CREATIVE 2.4% 5% 3.6% MEDICAL ADMINISTRATIVE FINANCE TRANSPORT BUSINESS 10.4% 8.5% DEVELOPMENT 13.3% ARTS 2.5% LEGAL CONSTRUCTION ENGINEERING 1.9% 2% 3.5% MARKETING ACCOUNTING 4.4% 8.6% SERVICE 4.3% 2.9% PROD BUYER 2.2% 1% 0.9% AGR 0.4% INDUSTRY BY AREA JOB FUNCTION BY AREA Industry Worldwide North America Europe Latin America Africa Asia Middle East Oceania Job function Worldwide North America Europe Latin America Africa Asia Middle East Oceania High Tech 16,0% 13,0% 16,8% 13,7% 15,7% 28,1% 19,5% 15,4% Sales 12,0% 12,5% 12,1% 11,6% 9,6% 10,6% 10,9% 11,0% Finance 13,3% 14,8% 11,6% 9,7% 13,9% 12,3% 12,2% 13,4% Administrative 10,4% 10,2% 10,5% 15,8% 12,6% 7,7% 9.2% 9.9% Manufacturing 9,5% 7,5% 10,3% 12,4% 11,8% 13,1% 14,5% 8.8% Academics 10,3% 10,8% 9.3% 13,7% 8,5% 9,3% 7,2% 8,9% Medical 8,5% 10,8% 6,9% 6,1% 5,0% 5,0% 5,9% 6,8% Operations 9,7% 10,6% 8,0% 7,7% 10,5% 9,3% 11,2% 9,9% Corporate 8,3% 7,1% 10,1% 10,2% 8,8% 8,7% 7,0% 9,8% Engineering 8,6% 6,8% 8,2% 6,9% ৪,6% 17,5% 15,3% 6,5% 7,4% 8,2% 8,4% 6,2% 5,9% 5,3% 7,3% Information Technology 7,5% 8,5% 9,1% 8,8% 10,1% Educational 6,7% 8.3% 10,0% 9,1% Consumer Goods 6,7% 6,9% 6,7% 7,4% 6,0% 6,1% 5,9% 6,3% Consultant 5,4% 4,3% 7,8% 5,9% 5,2% 5,3% 3,6% 7,8% 4.2% 3,6% 1,6% 2.2% 2.8% 1,9% 2.3% 1,3% 0,8% 6,3% 5,6% 4,3% 4,0% Recreational 5,4% 5,4% 5,6% 5,5% 5,9% 5,3% 3,8% 6,2% 5,2% 4,0% 4,2% 5,4% 4,4% 4,9% 5,9% 5,6% Finance 4,8% 4,4% 3.7% 3,5% 3,3% 2.8% 2.5% 2.2% 2,0% 0.4% 4,9% 4,4% 3,9% 2.8% 2.6% 2,7% 2.2% L,8% 1.2% 5,3% 4,2% 2.8% 3,2% 3.5% 3.2% 2,5% 1,7% Lo% Construction 4,2% 8,6% 5,0% Support 5,0% 4,3% 4,5% 5,4% 5,7% 2,3% 4,0% 3,9% 3,5% 3,4% 3.9% 2,6% 2.9% 2,9% 2,3% 0,9% L.1% 1% 3,8% 4,0% 3.7% 4,0% 2,3% Government Marketing 4,3% 4,2% 4,7% 4,3% 4,1% 4,7% 3,6% 3,3% 3,3% 2,2% 2,4% 2,6% 6,3% 3,0% 3,5% 4,0% 2.7% 2,8% 2.2% 3.8% 1,3% 0,9% 0,3% Arts Public Relations 4,3% 4,4% 5.1% 2,7% 4,2% Media 4,0% Human Resources 3,8% 3,7% 3,8% 5,0% 4,2% 2,2% 2,9% 2,3% 1,8% 0.4% 2,5% 2,7% 2.2% 1,9% 0,7% 3,6% 2,9% 2,4% 1.9% L.0% 0.9% 3,6% 2,4% 2,0% 2.2% 1,3% 1,1% 2,6% 2,6% 1.0% Non-profit Creative 4,0% 2.6% 3,7% 3,1% 3,0% 1,8% 0,8% 0,8% 5,4% 1.7% 1,6% 0,6% L.0% 2,6% 1,8% 3,2% 0.8% 0.6% Transportation Accounting 4,3% 1,1% 2,3% 0,9% 1.1% Service Legal 2,3% 0,9% 0.9% Legal Business Development Agriculture Product Buyer Data source: LinkedIn CC Data compiled by Amodiovalerio Verde ([email protected]) on 30-01-2011 BY-NC LINKEDIN DEMOGRAPHICS Feb 2011 10I MILLION MEMBERS DISTRIBUTION BY AREA Asia 13.7 MIO 13,6% LINKEDIN MEMBERS VWORLDWIDE Latin America 8.6 MIO 8,5% Europe 23.1 MIO 22,8% Africa 3.1 MIO 3,0% Middle East 18-24 20,9% 2.6 MIO 2,5% Oceania 41,1% 25-34 35,8% 2.3 MIO MALE FEMALE 2,3% 58,9% 35-54 36,3% +54 6,9% North America 47.9 MIO 47,2% USER DEMOGRAPHICS BY AREA USERS GENDER BY COUNTRY NORTHAMERICA EUROPE ASIA 18-24 17% 18-24 18-24 35% 39 55 25-34 32% 25-34 39% 25-34 41% 35-54 +54 41% 35-54 38% 35-54 22% 10% +54 5% +54 2% MIDDLE EAST 23 18-24 25% 25-34 43% 77 35-54 +54 1 4% 28% LATINAMERICA AFRICA OCEANIA 18-24 35% 18-24 34% 18-24 19% 35 40 42 58 25-34 35-54 |39% 25-34 35-54 +54 I 3% 37% 25-34 36% 65 60 % 23% 25% 35-54 38% +54 4% +54 7% FEMALE MALE WORLD 10I MIO NORTH AMERICA EUROPE ASIA LATIN AMERICA AFRICA MIDDLE EAST OCEANIA 47.9 MIO 23.1 MIO 13.7 MIO 8.6 MIO 3.1 MIO 2.6 MIO 2.3 MIO United States - 44.2 MIO United Kingdom 6 MIO India - 9.1 MIO Brazil - 3.6 MIO South Africa - I MIO Pakistan - 0.6 MIO Australia - 1.9 MIO Canada - 3.7 MIO Netherlands - 2.6 MIO China - 1.1 MIO Mexico - 1.2 MIO Egypt - 0.3 MIO United Arab Emirates - 0.6 MIO New Zealand 0.4 MIO France - 2.3 MIO Philippines - 0.5 MIO Argentina I.1 MIO Israel - 0.4 MIO Italy - 1.7 MIO Singapore 0.5 MIO Saudi Arabia - 0.3 MIO Spain - 1.6 MIO Indonesia - 0.4 MIO Qatar - 0.1 MIO Germany - 1.I MIO Malaysia - 0.4 MIO Jordan - 0.1 MIO Belgium - 0.8 MIO Japan 0.3 MIO Kuwait - 0.1 MIO Sweden - 0.7 MIO Hong Kong - 0.3 MIO Bahrain - 0.1 MIO Denmark - 0.7 MIO Thailand - 0.2 MIO Portugal - 0.5 MIO Turkey - 0.5 MIO Switzerland - 0.5 MIO Ireland - 0.4 MIO Norway - 0.4 MIO Poland - 0.4 MIO Russia - 0.4 MIO Romania - 0.4 MIO Finland - 0.3 MIO Greece - 0.3 MIO Ukraine - 0.2 MIO Czech Republic - 0.2 MIO 45 MIO Hungary 0.1 MIO Bulgaria - 0.1 MIO Croatia - 0.1 MIO TOP 10 COUNTRIES COMPANY SIZE BY AREA 44.2 MIO Worldwide 29% 20% 9% 42% In TOP 10 countries there is Asia 19% 16% 10% 55% 76% of all LinkedIn members Latin America 24% 19% 11% 47% Africa 28% 23% 9% 40% Oceania 28% 22% 11% 38% Europe 30% 21% 9% 40% 9.1 MIO 6 MIO 3.7 MIO 3.6 MIO North America 30% 19% 9% 41% 2.6 MIO 2,3 MIO 1.9 MIO 1.7 MIO 1.6 MIO Middle East 31% 24% 8% 37% United States India United Canada Brazil Netherlands France Australia Italy Spain 1111 Kingdom I to 1000 - 1001 to 5000 1 5001 to 10000 Iover 10000 WORLDWIDE DISTRIBUTION BY JOB FUNCTION WORLDWIDE DISTRIBUTION BY INDUSTRY INFORMATION CONSULTANT TECHNOLOGY CONSUMER ACADEMIC 5.4% CORPORATE EDUCATIONAL 8.3% GOODS 10.3% HIGHTECH MANUFACT. 8.3% 7.4% SALES 6.7% 9.5% 1 2% 16% PUBLIC FINANCE HUMAN RELATIONS 5.3% RESOURCES 4.3% 3.8% NON OPERATIONS GOVERN. MEDIA PROFIT 9.7% RECREATIONAL 3.7% 3.3% 2.8% LEGAL 5.4% SUPPORT CREATIVE 2.4% 5% 3.6% MEDICAL ADMINISTRATIVE FINANCE TRANSPORT BUSINESS 10.4% 8.5% DEVELOPMENT 13.3% ARTS 2.5% LEGAL CONSTRUCTION ENGINEERING 1.9% 2% 3.5% MARKETING ACCOUNTING 4.4% 8.6% SERVICE 4.3% 2.9% PROD BUYER 2.2% 1% 0.9% AGR 0.4% INDUSTRY BY AREA JOB FUNCTION BY AREA Industry Worldwide North America Europe Latin America Africa Asia Middle East Oceania Job function Worldwide North America Europe Latin America Africa Asia Middle East Oceania High Tech 16,0% 13,0% 16,8% 13,7% 15,7% 28,1% 19,5% 15,4% Sales 12,0% 12,5% 12,1% 11,6% 9,6% 10,6% 10,9% 11,0% Finance 13,3% 14,8% 11,6% 9,7% 13,9% 12,3% 12,2% 13,4% Administrative 10,4% 10,2% 10,5% 15,8% 12,6% 7,7% 9.2% 9.9% Manufacturing 9,5% 7,5% 10,3% 12,4% 11,8% 13,1% 14,5% 8.8% Academics 10,3% 10,8% 9.3% 13,7% 8,5% 9,3% 7,2% 8,9% Medical 8,5% 10,8% 6,9% 6,1% 5,0% 5,0% 5,9% 6,8% Operations 9,7% 10,6% 8,0% 7,7% 10,5% 9,3% 11,2% 9,9% Corporate 8,3% 7,1% 10,1% 10,2% 8,8% 8,7% 7,0% 9,8% Engineering 8,6% 6,8% 8,2% 6,9% ৪,6% 17,5% 15,3% 6,5% 7,4% 8,2% 8,4% 6,2% 5,9% 5,3% 7,3% Information Technology 7,5% 8,5% 9,1% 8,8% 10,1% Educational 6,7% 8.3% 10,0% 9,1% Consumer Goods 6,7% 6,9% 6,7% 7,4% 6,0% 6,1% 5,9% 6,3% Consultant 5,4% 4,3% 7,8% 5,9% 5,2% 5,3% 3,6% 7,8% 4.2% 3,6% 1,6% 2.2% 2.8% 1,9% 2.3% 1,3% 0,8% 6,3% 5,6% 4,3% 4,0% Recreational 5,4% 5,4% 5,6% 5,5% 5,9% 5,3% 3,8% 6,2% 5,2% 4,0% 4,2% 5,4% 4,4% 4,9% 5,9% 5,6% Finance 4,8% 4,4% 3.7% 3,5% 3,3% 2.8% 2.5% 2.2% 2,0% 0.4% 4,9% 4,4% 3,9% 2.8% 2.6% 2,7% 2.2% L,8% 1.2% 5,3% 4,2% 2.8% 3,2% 3.5% 3.2% 2,5% 1,7% Lo% Construction 4,2% 8,6% 5,0% Support 5,0% 4,3% 4,5% 5,4% 5,7% 2,3% 4,0% 3,9% 3,5% 3,4% 3.9% 2,6% 2.9% 2,9% 2,3% 0,9% L.1% 1% 3,8% 4,0% 3.7% 4,0% 2,3% Government Marketing 4,3% 4,2% 4,7% 4,3% 4,1% 4,7% 3,6% 3,3% 3,3% 2,2% 2,4% 2,6% 6,3% 3,0% 3,5% 4,0% 2.7% 2,8% 2.2% 3.8% 1,3% 0,9% 0,3% Arts Public Relations 4,3% 4,4% 5.1% 2,7% 4,2% Media 4,0% Human Resources 3,8% 3,7% 3,8% 5,0% 4,2% 2,2% 2,9% 2,3% 1,8% 0.4% 2,5% 2,7% 2.2% 1,9% 0,7% 3,6% 2,9% 2,4% 1.9% L.0% 0.9% 3,6% 2,4% 2,0% 2.2% 1,3% 1,1% 2,6% 2,6% 1.0% Non-profit Creative 4,0% 2.6% 3,7% 3,1% 3,0% 1,8% 0,8% 0,8% 5,4% 1.7% 1,6% 0,6% L.0% 2,6% 1,8% 3,2% 0.8% 0.6% Transportation Accounting 4,3% 1,1% 2,3% 0,9% 1.1% Service Legal 2,3% 0,9% 0.9% Legal Business Development Agriculture Product Buyer Data source: LinkedIn CC Data compiled by Amodiovalerio Verde ([email protected]) on 30-01-2011 BY-NC