LinkedIn Groups: Your Secret Weapon for Sales Success

Linked in GROUPS YOUR SECRET WEAPON FOR SALES SUCCESS LinkedIn groups are by far the most powerful aspect of LinkedIn for your business. A single LinkedIn group can help you: in build your entire business and much more. market a number of products and services become thought leader in your niche sell your paid events TOP 10 REASONS TO START A LINKEDIN GROUP Builds Thought Leadership Create Auto-Responder Email K Connects A Thriving Community Lead Generator 8 Drives Traffic To Your Site Creating Sub Groups Builds Personal Network Managing Content 10 Being A Great Leader By Helping Others Sending Weekly Messages USING LINKEDIN GROUPS FOR SALES SUCCESS With over two million groups, sometimes it's hard to navigate successfully in the LinkedIn Groups world. Main rule: Join many groups, participate in a few, manage one. JOINING GROUPS LinkedIn currently allows its members to join as many as 50 groups. Join groups that match your business focus: Check the profiles of your most valuable LinkedIn connections and see what groups they have joined. Then choose those groups that align with your business focus. Use the "Search" function in LinkedIn to find groups in a specific industry, skill set or topic. Once you've joined a group, spend time determining if the group works for you. If you see self-promotion and advertising, these are red flags. You can send messages to anyone in your group, even Why to join groups? those who aren't first-level connections. This opens up your ability to connect with thousands. PARTICIPATING IN GROUPS Main goal: Don't post blatant sales pitches. Instead, provide value to group members. CREATE AND MANAGE A GROUP More than 8,000 Linkedln Groups are created every week. BENEFITS OF CREATING A LINKEDIN GROUP: It offers immediate credibility. People want to connect with you. It provides you an opportunity to send weekly email messages to group members. Group Managers often get the best sales opportunities. OTHER WAYS TO GENERATE LEADS WITH LINKEDIN 1 OPTIMIZE YOUR PROFILE. Pay particular attention to your accomplishments and spend less time talking about your duties. PICK A FEW APPLICATIONS in Applications are a great way for you to distinguish your brand/profile and share additional content with people viewing your profile. 3 ? ASK QUESTIONS Allows you to have a much bigger footprint within your network and to communicate in different ways with your 1st degree network. 4 ANSWER QUESTIONS This is a great way to profile you or your brand and to generate leads and real business. DO AN ADVANCED PEOPLE SEARCH Search for titles of people or people at companies that you may want to connect with. 6 UPDATE YOUR NETWORK STATUS ONCE PER WEEK Position you and your company as a valuable resource for your prospects company. Add relevant and interesting content. SHARE CONTENT ON LINKEDIN Encourage people within your company to post a profile update on LinkedIn. But ensure to use slightly different messaging – allow for creativity. INDUS NET TECHNOLOGIES Sources: Designed by : Info Graphic SmallBizTrends SocialMediaExaminer DESIGN TEAMU LewisHowes.com http://www.indusnet.co.in/ InboundSalesNetwork