The Life of the Connected Commuter

Pop Data THE LIFE OF THE CONNECTED COMMUTER Social's on the move. Welcome to the city hall that never sleeps. Where people are more likely to tweet about a pothole or support bike lanes on Facebook than go to a city council meeting. City governments that want to keep a finger on the pulse of their transit arteries don't need an invitation. They just need to know how to listen. BUZZ KEY: O NEGATIVE BUZZ POSITIVE BUZZ 67% OF COMMUTERS GENERATE BUZZ ABOUT THE COMMUTE. In Berlin, chatter around the 12% commute is nearly equal parts positive and negative. In Amsterdam, the commute is top of mind with a negative buzz. 13% In Madrid, In Eindhoven, the commute and rush hour have negative sentiment, but public transportation has a positive buzz. What can Madrid learn from Barcelona, where there is a positive buzz the commute is also the number one topic, but it is seen as positive. about the commute? INTERESTINGLY, TRAFFIC INTENSITY OF AMSTERDAM IS NEARLY 10 TIMES HIGHER THAN IN EINDHOVEN. 16% OF COMMUTERS GENERATE BUZZ ABOUT THE PUBLIC TRANSPORTATION In Barcelona, In Eindhoven, In Berlin, public transportation perception is positive. the relatively high negative sentiments around public transport may suggest additional social listening could provide insights into system improvements. public transport wins over big. Sentiments are 12 times likelier to be WHAT IS BARCELONA DOING RIGHT? positive than negative. 7% 3% 22% 14% 33% OF COMMUTERS GENERATE BUZZ ABOUT THE WEATHER IIII In Paris, In Malaga, based on buzz numbers and a relatively high degree of negativity, weather seems to be a major cause of traffic. 23% of sentiments were negative. weather prompted exclusively negative sentiments from citizens in Spain, with 40% negative 23% 40% sentiments. WHY IS WEATHER AFFECTING TRAFFIC SO NEGATIVELY IN THESE TWO CITIES? OF COMMUTERS GENERATE %0 BUZZ ABOUT THE ACCIDENTS IIII In Paris, accidents cause the highest negative sentiments of any traffic-related issue, with 49% of sentiments being negative. 49% In Montpellier, accidents generated the highest negative sentiments of any topic, at 42%. | 42% III In Munich, П | 44% IIII There is a high degree of negative sentiments surrounding accidents (44%). IIII DOES THIS SUGGEST THERE MAY BE DISENCHANTMENT WITH LOCAL POLICY OR INFRASTRUCTURE WORTH STUDYING? 02% OF COMMUTERS GENERATE BUZZ ABOUT RUSH HOUR AND CONSTRUCTION IIIII|| - In Madrid, In Hamburg, In Lyon, In Amsterdam, Sentiments around rush hour are 65 times more likely to be negative than positive. citizens are twice as likely to buzz about a positive rush hour versus a negative one. rush hour generated a startlingly high positive buzz about construction yielded 17% positive sentiments to only 6% negative sentiments. sentiment, 40% of buzz was positive among commuters. 6% 65% 14% 40% + 17% +1% 29% HOW CAN HAMBURG ENGAGE THESE ADVOCATES? IBM's Social Sentiment Index is using social listening in action, combining analytics with natural language processing to help transport the daily flow of online conversation into navigable insights. ESocial Sentiment Index IBM. ở SOURCE: IBM Social Sentiment Index and the social web. 日 田田 - - - - - - - - - IBM