Leveraging SMS & Twitter

SMS & TWITTER HOW ACCESSIBLE ARE SMS & TWITTER GLOBALLY? SMS 2G 3G 90% of the world offers 2G coverage (45% offers 3G) Global Internet penetration is over 30% of the world's population Most Cellular Subscriptions Asia & Pacific. Top 3 World Regions Using 2,897 mil the Internet Asia. Europe... Americas... 969 mil 1st Europe.. 741 mil 2nd N. America... 3rd HOW MANY ACTIVE USER ACCOUNTS DOES EACH SERVICE HAVE? SMS 4.2 BILLION 100 MILLION SMS enabled active accounts mobile devices WHAT TYPES OF CONTENT ARE BEST FEATURED ON SMS VS. TWITTER? SMS timely info reminders updates updates trivia transaction Information rich media HOW DOES MESSAGING DIFFER BETWEEN SMS & TWITTER? SMS SMS Lists TWITTER Feed {One-on-one Communication } { One-to-many Communications } USER EXPERIENCE: Segment themselves USER EXPERIENCE: Can view various into a specific area of interest. accounts of interest on one page. MARKETER EXPERIENCE : Deliver relevant MARKETER EXPERIENCE: Can make information to a specific audience. announcements to a broad audience. OAKFIELD Thx! Ur signed up 4 Oakfield Mall alerts! Rply MENU to get special offers on specific types of apparel. Msg&data rates may aply. Text STOP 2 cancel-HELP 4 help. Oakfield_MallI @Oakfield_Mall TWEETS MENU J.J. Howling @JJ_Howling Excited to meet my fan's for For offers on Women's apparel reply WA, for offers on Men's apparel reply MA, for offers on Children's apparel reply CA. Text STOP 2 cancel-HELP 4 help. my new book release tomorrow at 10am! @BobersBooks @Oakfield Mall Reply Retweet Favorite Oakfield MallI @Oakfield_Mall Check out the grand opening WA of Starfish Coffee in our East Wing today! Reply Retweet Favorite Ur signed up 4 Oakfield's Women's apparel special offer alerts! Show this msg @Bella Shoes 2day & get a free pair of socks while supplies last! Txt STOP 2 Bella Shoes @BellaShoes Buy one pair of flats get 50% off a second pair! Today only from 9am-12pm! Reply Retweet Favorite cancel. HOW CAN SMS & TWITTER COMPLEMENT EACH OTHER IN MARKETING? SMS SMS driving TWITTER TWITTER driving SMS Direct messaging vis SMS gets strong supporters information fast which encourages Public postings on Twitter give millions of users the potential to see an update which can push new audiences to an alert list. WOM via Twitter to a broad audience Hey Hornet fans, tweet your team to the top during bowl season @colrankings. com, the official College Football ranking system. Go aHornets! Txt STOP 2 cancel. @Oakfield_Mall Oakfield Mall Sweetheart Sale! Txt SALE to 12345 to get 20% off any store in the mall 2day until 5pm. Msg&Data Rates Apply. Reply STOP cancel. Follow Sneaker+ on Twitter & tweet about @GossipGuy ur favorite running moment 4 a chance HEY FANS! Text GUY to 51234 to win a new pair of shoes! http://twitter.com/Splus Text STOP 2 for your chance to win a TRIP WITH THE CAST to LA on 2/10. cancel. Msg&Data Rates Apply. Reply STOP 2 cancel. Portilla's hotdogs are voted as number # 1 in Chicago according to Chi-Town Magazine! Come in for ur free dog 2day! RT on twitter @Portillas. Text STOP 2 @TCSMovies Which movie should we play on V-day? Text M1) The Holiday or M2) Love Actually to33455 to vote! Msg&Data Rates Apply. Reply STOP 2 cancel. cancel. @BearsBasketball Bears FANS! Get live score updates for men's basketball by texting SCORE to 76778. Msg&Data Rates Apply. Reply STOP 2cancel. REFERENCES http://www.theatlantic.com/technology/archive/2011/08/why texting-is the-most-important-information service-in the-world/242951/ http://news.cnet.com/8301-1023_3-57360925-93/internet-now-active-with 2.1-billion-users http://www.itu.int/ITU-D/ict/facts/2011/material/ICTFactsFigures2011.pdf http://blog.twitter.com/2011/09/one-hundred-million-voices.html http://www.wired.com/gadgetlab/2011/12/smartphone-photography 2011/ http://www.itu.int/ITU-D/ict/statistics/at_glance/KeyTelecom.html Want more SMS & social media integration ideas? Check out the latest development in Twitter and SMS integration at Vibes. vibes www.vibes.com