Lessons from Steve Jobs

Experts. Clueless are This telephone has too many shortcomings to be seriously considered There is no reason rorld market y anyone would for maybe five computers. want a computer in their home, as a means of communication. The device is inherently of no value to us. Ken Olsen, Founder Thomas Watsen Digital Equipment Corp. 1977 Chairman, IBM, 1943 Western Union internal memo 1876 Customers cannot tell you 1983 What they need Mac Classic STEVE JOBS essons 1990 Mac IIFX Steve Jobs 1955-2011 1992 Biggest challenges |. Quadra 700 beget the BEST WORK Jump to the next curve Bonus: Some things need to be belieyed to be seen Welcome, IBM. Seriously. Welcome to the since the computer revolution began 35 years ago. most exciting and important marketplace Bcongcomnut you is already improving the way people work, think, learm, communicate and spend their leisure hours Compute as reading or w When we invented the first personal computer we estimated that over 140,000,000 people justify the purchase of Next year alone, we project that w 1998 is fast becoming as fundamental a skill Value PRICE could its benefits 1,000,000 will rowth mic leaps. non in the massive r one, if only A n, ok forwand to AN effort to distribute thi a And we appreciate the magnitude of Because what we are doing is inur commitment. by enhancing individual productivity. Welcome to the task gsocial capital iMac G3 apple 2001 2001 USE big graphics 'and big fonts Applebook Apple G3 2002 iTunes The bestT ndows app ever written iMac G4 2003 Changing your mind is a sign of INTELLIGENCE 2004 Our innovative approach, using Web 2.0-based standards, lets developers create amazing new applications while keeping the iPhone secure and reliable. Apple G5 :Powerbook Steve Jobs, June 11, 2007 2006 iMac intel Apple Executives to Showcase Mac OS X Leopard and OS X iPhone Development Platforms at WWDC 2008 Keynote Apple press release May, 2008 Design COUNTS 2008 2008 Real entrepreneurs SHIP iPhone3 Macbook Air 2010 Marketing= UNIQUE value iPad Uniqueness Value It's too far to drive, and I don't see how it can be a business. We will provide Guy Kawasaki branded products and services of SUPERIOR QUALITY and valye that improve the lives of the world 's consumers nfographic