The Life Cycle of a Web Page

THE LIFE CYCLE OFA WEB PAGE E ON + STUMBLEUPON SU 2.2 MILLION WEB PAGES ARE ADDED TO STUMBLEUPON EVERY MONTH. 10 20 30 40 50 THAT'S 51 PAGES EVERY MINUTE. EEEEEEE NUMBER OF AMERICANS BORN IN A MINUTE: 8 STUMBLEUPON DRIVES OVER 50 PERCENT OF SOCIAL MEDIA TRAFFIC IN THE UNITED STATES TOP 7 SOCIAL MEDIA SITES BY TRAFFIC REFERRALS FROM AUGUST TO SEPTEMBER 2011 MARKET SHARE PERCENTAGE 50.34 facebook 37.4 B reddit 4.26 twitter 3.23 You Tube 3.19 digg 0.44 Linked in 0.28 OTHER 0.87 0% MORE RE-TWEETS ON TWITTER AFTER 24 HOURS, 5% A POPULAR SHARED LINK MORE "LIKES" ON FACEBOOK WILL TYPICALLY GET: 83% MORE STUMBLES HALF-LIVES HALF-LIFE OF A LINK - THE POINT IN TIME WHEN A LINK HAS GARNERED HALF OF THE ENGAGEMENT IT WILL EVER GET. HALF-LIFE OF THE AVERAGE... LINK SHARED ON TWITTER 2.8 HOURS LINK SHARED ON FACEBOOK 3.2 HOURS PAGE SHARED ON STUMBLEUPONH 400 HOURS THIS IS WHAT THE HALF-LIFE CYCLE LOOKS LIKE: LIFE OF A LINK 1.0 0.5 HOURS 12 24 36 48 BUT HOW LONG DOES EACH VIEW LAST? THE AVERAGE STUMBLE PAGE VIEW LASTS 72 SECONDS. > 0 10 20 30 70 80 90 < 40 50 60 пииінинйниний THAT'S NEARLY 25 PERCENT LONGER THAN THE AVERAGE WEB PAGE VIEW (58 SECONDS). STUMBLE FACEBOOK TV SITCOM 00:69:00 00:23:00 00:23:00 THE AVERAGE STUMBLE SESSION (DURING WHICH A USER VIEWS PAGE AFTER PAGE) LASTS 69 MINUTES. THAT'S MORE THAN THREE TIMES THE AVERAGE FACEBOOK SESSION AND THREE TIMES THE LENGTH OF THE AVERAGE TV SITCOM! SOURCES: CREATED BY FIVE STATCOUNTER // NIELSEN WIRE // FAST COMPANY // BITLY COLUMN STUMBLEUPON INTERNAL DATA