Kony 2012: Triumph Of Video Advocacy [INFOGRAPHIC]

KONY = 2012 IN VISIBLE CHILDREN A TRIUMPH OF TunHEIM VIDEO ADVOCACY www.tunheim.com YouTube Viewing Times 3 4 30 minutes minutes minutes Average running time of the top 10 YouTube videos Average running time of Running time of the Kony 2012 video successfulYouTube videos On March 7th 2012 Video Audience searches on 5top 20 Google of the were related to .5 Million KONY = 2012 And Kony searches ranked higher than: NEWS Channe) “new ipad" & “whitney houston" 1 Million 102 million views in the first two weeks 60 MINUTES 8 Million 18 million from Vimeo 84 million from YouTube BBC WORLD SERVICE 71 Million 30 million watched on a mobile device KONY 102 million 20 million came from a from a social network The Kony 2012 video is most popular with: 111 13-17 year old women Young people were highly engaged 18-24 year old men 中 中 中 中 會 23 % 24 and under 45-54 year old men 26% 25-34 21% 35-44 i1 17% 45-54 Searches for 55-64 “joseph kony" by age 4% 65 and over 5,000 Prior to release 54,000 After release 2.7 Million - 3.17 million 418,000 Peopletalking about “InvisibleChildren" Invisible Children targeted large on social media and influential Twitter networks Perez Hilton 4.6 million Zooey Deschanel 1.8 million Rihanna 15.2 million MC Hammer 2.5 million Sean Combs 5 million Ryan Seacrest 6.2 million Katie Couric 399,000 Senator Patrick Leahy 5,230 Bill Gates 5.7 million 450,000 Under 1,000 Feb. Mar. 7 Mar. 12 Mar. 15 Mar. 19 Piers Morgan Tonight 96,984 Sources: SocialBakers.com; Twitter; Facebook; YouTube Trends; Tendistic; Yahoo! Clues; Google Trends TuпHEIM II- I - Network Facebook Likes Twitter Followers Followers KONY = 2012 IN VISIBLE CHILDREN A TRIUMPH OF TunHEIM VIDEO ADVOCACY www.tunheim.com YouTube Viewing Times 3 4 30 minutes minutes minutes Average running time of the top 10 YouTube videos Average running time of Running time of the Kony 2012 video successfulYouTube videos On March 7th 2012 Video Audience searches on 5top 20 Google of the were related to .5 Million KONY = 2012 And Kony searches ranked higher than: NEWS Channe) “new ipad" & “whitney houston" 1 Million 102 million views in the first two weeks 60 MINUTES 8 Million 18 million from Vimeo 84 million from YouTube BBC WORLD SERVICE 71 Million 30 million watched on a mobile device KONY 102 million 20 million came from a from a social network The Kony 2012 video is most popular with: 111 13-17 year old women Young people were highly engaged 18-24 year old men 中 中 中 中 會 23 % 24 and under 45-54 year old men 26% 25-34 21% 35-44 i1 17% 45-54 Searches for 55-64 “joseph kony" by age 4% 65 and over 5,000 Prior to release 54,000 After release 2.7 Million - 3.17 million 418,000 Peopletalking about “InvisibleChildren" Invisible Children targeted large on social media and influential Twitter networks Perez Hilton 4.6 million Zooey Deschanel 1.8 million Rihanna 15.2 million MC Hammer 2.5 million Sean Combs 5 million Ryan Seacrest 6.2 million Katie Couric 399,000 Senator Patrick Leahy 5,230 Bill Gates 5.7 million 450,000 Under 1,000 Feb. Mar. 7 Mar. 12 Mar. 15 Mar. 19 Piers Morgan Tonight 96,984 Sources: SocialBakers.com; Twitter; Facebook; YouTube Trends; Tendistic; Yahoo! Clues; Google Trends TuпHEIM II- I - Network Facebook Likes Twitter Followers Followers KONY = 2012 IN VISIBLE CHILDREN A TRIUMPH OF TunHEIM VIDEO ADVOCACY www.tunheim.com YouTube Viewing Times 3 4 30 minutes minutes minutes Average running time of the top 10 YouTube videos Average running time of Running time of the Kony 2012 video successfulYouTube videos On March 7th 2012 Video Audience searches on 5top 20 Google of the were related to .5 Million KONY = 2012 And Kony searches ranked higher than: NEWS Channe) “new ipad" & “whitney houston" 1 Million 102 million views in the first two weeks 60 MINUTES 8 Million 18 million from Vimeo 84 million from YouTube BBC WORLD SERVICE 71 Million 30 million watched on a mobile device KONY 102 million 20 million came from a from a social network The Kony 2012 video is most popular with: 111 13-17 year old women Young people were highly engaged 18-24 year old men 中 中 中 中 會 23 % 24 and under 45-54 year old men 26% 25-34 21% 35-44 i1 17% 45-54 Searches for 55-64 “joseph kony" by age 4% 65 and over 5,000 Prior to release 54,000 After release 2.7 Million - 3.17 million 418,000 Peopletalking about “InvisibleChildren" Invisible Children targeted large on social media and influential Twitter networks Perez Hilton 4.6 million Zooey Deschanel 1.8 million Rihanna 15.2 million MC Hammer 2.5 million Sean Combs 5 million Ryan Seacrest 6.2 million Katie Couric 399,000 Senator Patrick Leahy 5,230 Bill Gates 5.7 million 450,000 Under 1,000 Feb. Mar. 7 Mar. 12 Mar. 15 Mar. 19 Piers Morgan Tonight 96,984 Sources: SocialBakers.com; Twitter; Facebook; YouTube Trends; Tendistic; Yahoo! Clues; Google Trends TuпHEIM II- I - Network Facebook Likes Twitter Followers Followers KONY = 2012 IN VISIBLE CHILDREN A TRIUMPH OF TunHEIM VIDEO ADVOCACY www.tunheim.com YouTube Viewing Times 3 4 30 minutes minutes minutes Average running time of the top 10 YouTube videos Average running time of Running time of the Kony 2012 video successfulYouTube videos On March 7th 2012 Video Audience searches on 5top 20 Google of the were related to .5 Million KONY = 2012 And Kony searches ranked higher than: NEWS Channe) “new ipad" & “whitney houston" 1 Million 102 million views in the first two weeks 60 MINUTES 8 Million 18 million from Vimeo 84 million from YouTube BBC WORLD SERVICE 71 Million 30 million watched on a mobile device KONY 102 million 20 million came from a from a social network The Kony 2012 video is most popular with: 111 13-17 year old women Young people were highly engaged 18-24 year old men 中 中 中 中 會 23 % 24 and under 45-54 year old men 26% 25-34 21% 35-44 i1 17% 45-54 Searches for 55-64 “joseph kony" by age 4% 65 and over 5,000 Prior to release 54,000 After release 2.7 Million - 3.17 million 418,000 Peopletalking about “InvisibleChildren" Invisible Children targeted large on social media and influential Twitter networks Perez Hilton 4.6 million Zooey Deschanel 1.8 million Rihanna 15.2 million MC Hammer 2.5 million Sean Combs 5 million Ryan Seacrest 6.2 million Katie Couric 399,000 Senator Patrick Leahy 5,230 Bill Gates 5.7 million 450,000 Under 1,000 Feb. Mar. 7 Mar. 12 Mar. 15 Mar. 19 Piers Morgan Tonight 96,984 Sources: SocialBakers.com; Twitter; Facebook; YouTube Trends; Tendistic; Yahoo! Clues; Google Trends TuпHEIM II- I - Network Facebook Likes Twitter Followers Followers KONY = 2012 IN VISIBLE CHILDREN A TRIUMPH OF TunHEIM VIDEO ADVOCACY www.tunheim.com YouTube Viewing Times 3 4 30 minutes minutes minutes Average running time of the top 10 YouTube videos Average running time of Running time of the Kony 2012 video successfulYouTube videos On March 7th 2012 Video Audience searches on 5top 20 Google of the were related to .5 Million KONY = 2012 And Kony searches ranked higher than: NEWS Channe) “new ipad" & “whitney houston" 1 Million 102 million views in the first two weeks 60 MINUTES 8 Million 18 million from Vimeo 84 million from YouTube BBC WORLD SERVICE 71 Million 30 million watched on a mobile device KONY 102 million 20 million came from a from a social network The Kony 2012 video is most popular with: 111 13-17 year old women Young people were highly engaged 18-24 year old men 中 中 中 中 會 23 % 24 and under 45-54 year old men 26% 25-34 21% 35-44 i1 17% 45-54 Searches for 55-64 “joseph kony" by age 4% 65 and over 5,000 Prior to release 54,000 After release 2.7 Million - 3.17 million 418,000 Peopletalking about “InvisibleChildren" Invisible Children targeted large on social media and influential Twitter networks Perez Hilton 4.6 million Zooey Deschanel 1.8 million Rihanna 15.2 million MC Hammer 2.5 million Sean Combs 5 million Ryan Seacrest 6.2 million Katie Couric 399,000 Senator Patrick Leahy 5,230 Bill Gates 5.7 million 450,000 Under 1,000 Feb. Mar. 7 Mar. 12 Mar. 15 Mar. 19 Piers Morgan Tonight 96,984 Sources: SocialBakers.com; Twitter; Facebook; YouTube Trends; Tendistic; Yahoo! Clues; Google Trends TuпHEIM II- I - Network Facebook Likes Twitter Followers Followers