Click me
Transcribed

The Joy Of Clicking

THE JOY OF CLICKING EXAMINING THE NEEDS OF ONLINE SHOPPERS Today, nearly one-third of the total Internet population shops online. For retailers, this number proves the growing power of online sales. To attract these connected consumers, retailers must make purchasing on their website pleasant, convenient, and easy. What else do consumers want from their online shopping experience? We take a look at the latest comScore survey for a glimpse into online shoppers' preferences and behaviors. THE ONLINE SHOPP ER ROUGHLY 75 MILLION PEOPLE ACTIVELY PURCHASE ITEMS ONLINE. WE TAKE A LOOK AT HOW MANY TRANSACTIONS MOST BUYERS MAKE WHILE SHOPPING. 50% 25% 25% 1/3 MAKE 3-5 ONLINE MAKE 6+ MAKE 1-2 ONLINE ONLINE PURCHASES. PURCHASES. PURCHASES. of the total Internet population buys goods online. Of those: 0% 25% 50% 75% 100% THE MORILE SPEND The explosion in smartphone and tablet ownership has contributed to the rise in mobile commerce. Retailers should actively optimize their websites to meet the expectations of these mobile shoppers. PERCENTAGE OF TOTAL E-COMMERCE DOLLARS SPENT VIA MOBILE DEVICE 9% 10% 8% 8% 8% 6% 5% 6% 3% 4% 2% Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Consumer satisfaction with mobile and traditional online shopping is high. MAKING A LASTING IMPRESSIUN Shoppers raved most about easy check-out and the variety of products available. 86% of online shoppers are satisfied with their TOP CONVENIENCES ONLINE SHOPPERS FIND SATISFACTORY experience. Ease of check-out 83% Variety of brands/products 82% Online tracking ability 179% Free or discounted shipping |74% Number of shipping options offered |74% Ability to create an account 174% Clear returns policy |70% Ease of making returns and exchanges 65% Availability of live customer service 61% 0% 20% 40% 60% 80% 100% GETTING CUSTOMERS BACK The survey asked online shoppers what discounts or specials would entice them to return to a retailer's website. 28% Free shipping on every order over $50 Flat-rate shipping of $3.99 on all orders under $50 26% 23% 10% off the entire purchase 00/ 13% Save $10 on any purchase over $100 Receive a coupon for 3%-5% off your next purchase 11% 0% 5% 10% 15% 20% 25% 30% 40% 50% FOR Y OUR CONSIDER ATION SURVEY PARTICIPANTS WERE ASKED WHICH FACTORS INFLUENCED THEIR DECISION TO PURCHASE WHEN BROWSING A RETAILER'S WEBSITE, 50% 40% 26% 23% 30% 15% 20% 13% 13% 10% 10% $4 Product price Retailer reputation Delivery time flexibility Shipping charges Shipping speed Consumer reviews REAPING THE BENEFITS Retailers who have successfully retained online shoppers by providing convenient and flexible services can count on their loyal consumers to recommend them to others. HTOP FACTORS THAT HAVE LED TO RECOMMENDATIONS BY SHOPPERS Receive product on time Easy returns/exchanges Free shipping Free returns 65% 41% 29% 28% $ Consumers are shopping online because it is convenient. Therefore, they expect retailers to be accommodating and flexible. Retailers who can provide a variety of goods or products and are able to expedite shipping and offer incentives to their shoppers will benefit, as shoppers are eager to recommend brands with convenient online shopping options to others. SOURCE: COMSCORE.COM Baynote %24

The Joy Of Clicking

shared by ColumnFive on Sep 18
854 views
4 shares
0 comments
Today, nearly one-third of the total Internet population shops online. For retailers, this number proves the growing power of online sales. To attract these connected consumers, retailers must make pu...

Publisher


Category

Technology
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size