Irish SMEs & Social Media: Dublin & Cork

A Tale of 2 Counties REBELS Irish SMES and Social Media Use Account Usage Anto Home Anto 2hrs · Near Coppers DUBS 59% of Irish adults own a facebook account 59% 28% 23% 21% 19% 14% 5% in Like · Comment · Share Finbar liked this Finbar Savage, sure 55% of small businesses also REBELS have a facebook page :) Businesses in ROI Dublin Cork f 55% 64% 47% in 26% y 23% 32% 23% 32% 13% 11% 15% 9% 6% 6% 4% O3% 4% 0% Like · 2hrs Anto Yeah! But 53% of businesses in Cork and 36% in Dublin still don't have a facebook page :P DIBS Like 2hrs Finbar :( Sure, what would a small business need it for? PEBELS Like 1. 2hrs Anto Making new "friends" apparently . DIBS 41 Reaching New Customers 58% Product/Service Promotion 46% Brand Development 32% Receiving Customer Feedback 31% Customer Service 27% Customer Retention/Loyalty 27% Accepting Customer Bookings 16% Thought Leadership 11% Don't Know 5% Like 3- 2hrs online reviews Finbar @TheRebel84 @Antoooo Over half of small businesses feel that online reviews are important #BewareThelnternetTrolls REBLS Dublin Cork Very Important 38% 30% Somewhat Important 13% 15% Neither/Nor 4% 9% Somewhat Unimportant 13% 9% МЕН Not at all Important 15% 15% Don't Know, N/A 17% 23% Anto @Antoo00 @TheRebel86 Makes sense, man. Cork laggin' behind, as usual though DIBS Finbar @TheRebel84 @Antoooo Come on boy... over 50% in Dublin say they're important but when asked if they monitor their online reviews, only 35% said yes #SomeonesTellingFibs REBELS • Dublin Cork Yes 35% 40% No 48% 36% ? Don't Know, N/A 14% 23% Business Growth anto BS over 60% feel that social media has contributed to business growth ? 1% don't know v finbar anto 6 in 10 businesses feel that social media is contributing to business growth #UnrealResult #NoFilter finbar Right then, sham. how do we sort the other 4? media BUSINESS IRELAN D REBELS DUBS Sources: http://www.ipsosmrbi.com/social-networking-quarterly-survey-february-2015.html The Virgin Media Business SME Research Survey --------------