The iPhone Turns 5

The iPhone Turns 5 A Success Story Five years ago, on June 29, 2007, Apple released the first iPhone in the United States. Since then, the iPhone has seen four updates and its success is arguably unprecedented. As of March 2012, Apple had sold a stunning 218 million iPhones. Cumulative iPhone sales in million units 250 200 150 100 50 Jun '07 Sep '10 In just five years, the iPhone has changed Apple's business dramatically. In the past quarter, the iPhone accounted for 58% of Apple's revenue. Revenue in million U.S. dollars 40,000 .. All values in 2012 dollars Peripherals 35,000 Software, services 30,000 iPod 25,000 Mac Desktop 20,000 |Music related services 15,000 IMac Portable 10,000 iPad 5,000 iPhone Q2 2007 Q2 2012 Apple's iPhone business is now bigger than some of the largest companies in the United States. Revenue in the first quarter of 2012 $22.69b Apple iPhone* $17.41b $11.14b $9.63b Walt Disney Microsoft Coca-Cola * includes iPhone sales, iPhone services and accessories Since June 2007, the iPhone generated $140 billion in revenue for Apple. Accounting for inflation, that's more than Apple's total revenue in 12 years before the iPhone. Revenue in billion U.S. dollars I Apple's total revenue from Oct '94- Sep '06 I Apple's iPhone revenue from Jun '07 - Mar '12 150 All values in 2012 dollars 120 90 60 30 $139b $143b '95 '96 '97 '98 66, '00 '01 '02 £0, '04 '05 '06 '07 '08 '09 '10 '11 '12 The iPhone has made Apple what it is today: the most valuable company in the world! Apple's market cap $106b $148b $127b $229b $310b $536b June 2007 June 2008 June 2009 June 2010 June 2011 June 2012 statista OEommons Oe creative Sources: Apple, YCharts, Statista The Statistics Portal Sep '07 Dec '07 Mar '08 Jun '08 Sep '08 Dec '08 Mar '09 Jun '09 Sep '09 Dec '09 Mar '10 Jun '10 Dec '10 Mar '11 Jun '1 Sep '1 Dec '11 Mar '12