iPhone 5 Launch Analysis

launch analysis iPhone 5 from Onalytica LOVE IT OR HATE II, the launch of iPhone 5 has caused quite a stir amongst fans and detractors alike. We analysed a chunk of data in the lead up to the unveiling of the iPhone 5 on 12th September to gauge the global response to its launch. Using Big Data analytics, we looked at how much attention it received when compared with rival product launches, and measured sentiment through analysis of articles, reviews and consumer comments. LAUNCH IMPACT: IPHONE 5 VS. RIVALS 50 40 30 GALAXY SI 10 Launch Date Lunch Date Launch Date Lnch Dute Launch Date -5 -4 -3 -2 -1 0 +1 LAUNCH COUNTDOWN- 53% THE PERCENTAGE OF ATTENTION THE IPHONE 5 GENERATED ON LAUNCH DATE WITHIN THE GLOBAL SMARTPHONE MARKET (WEIGHTED BY INFLUENCE) NEGATIVE SENTIMENT POSITIVE SENTIMENT 33% 66% SENTIMENT Overall, the iPhone 5 was received positively, with positive sentiment making up around two-thirds of consumer comments. Key positive features included its sleek design, camera, processor speed and display. Negative sentiment focused on the apparent lack of 'wow' factor typically associated with Apple launches, as well as the lack of NFC, the high cost of the Lightning port adapter, and the perception that competing products were stronger than Apple's offering. TOP SENTIMENT DRIVERS ши 27% 23% 20% ши ши 14% 15% 13% 13% 11% 11% SENTIMENT DRIVER LEARN MORE. Onalytica www.onalytica.com 9 @onalytica f facebook.com/onalytica 2012 - All Rights Reserved % ATTENTION SHARE (WEIGHTED BY INFLUENCE) % OF SENTIMENT DRIVEN IPHONE PHONE 4S LACK OF INNOVATION BETTER COMPETITION. LUMIA 920 UNSURPRISING LIGHTNING NAISEO GAMERA 6 PROCESSOR UISPLAY IH9EM