iPhone 5: Are You a Fanboy?

iPhone 5 and the Apple fanboy/fangirl Syndrome part 2/3 1. The DNA of US iPhone owners in late 2011 Models distribution: 19.3% 28.2% 48.6% 3.9% According to our study, iPhone models currently in use in the US are distributed as follows: 9:110 351 NW Specs: iPhone iPhone 3G iPhone 3GS iPhone 4 June 2007 July 2008 June 2009 June 2010 Touchscreen Phone/Web client/iPod Wifi, 2G & Bluetooth 128 MB DRAM | 2 MP camera iOS 1 Original features: New features: App store iOS 2 GPS 3G New features: 256 MB DRAM 3 MP camera VGA video New features: 512 MB DRAM retina display gyroscope 5 MP camera compass ios 3 HD (720p) video iOS 4 Carriers: Until Feb 2011, AT&T was the sole authorized carrier. There was great anticipation of Verizon bringing choice to consumers. at&t verizon 75.5% 19.5% 5% Jailbroken: Because of Apple's restrictions of carrier choice & app admittance into the app store, many owners have used software hacks to jailbreak their phones. AT&T 74% VERIZON 26% LOCKED TO AN OPERATOR 11.7% JAILBROKEN Unlimited 3G: 79.5% UNLIMITED 79.5% of customers enjoy "grandfathered" unlimited 3G data plans. 13.8% have to pay for extra bandwidth use. 6.7% were uncertain. ..ll 3G 13.8% PAY FOR BANDWIDTH 6.7% NOT SURE Installed Apps: PAID APPS 1.2% O 0 17% So how many Apps do iPhone owne have installed? 4.1% 1-4 29.6% 15% 5-10 |26.4% 32.3% 11-20 16.8% Looks like most users have 5-30 free apps and 0-10 paid 25% 21-30 6.7% 22.4% >30 3.5% ones. FREE APPS Daily usage: 32.9% 27.1% How often do owners use their iPhones? 21.3% 2+ TIMES/h on average 15% Over 80% use their device 15+ times 3.7% slide to unlock per day! 1-4 5-14 15-29 30-49 50+ iPhones are mostly used for: Time distribution of device use: 19% 17.3% 16% 16% 16% 10% 6% The iPhone is truly a multipurpose device. We were curious to know how owners divided their usage time. SMS USED MOST ÖFTEN It was an eye-opener to discover that the #1 use for the iPhone is TEXTING, not talking! iPhones are most often used for texting! USED SMS LEAST OFTEN Number of votes 2. Features and benefits iPhone 5 must have What are the key drivers that would cause current iPhone owners to quickly move up to the iPhone 5? It turns out longer battery life is by far the number one reason users would upgrade their iPhones! This is very practical but way less sexy than many other expected features. 15% LONGER BATTERY LIFE Unlimited data plans and no long-term contracts are second on currents owners' wish lists. 11% UNLIMITED DATA Despite constant speculation in the media about the new look of the iPhone 5, a new design was at the bottom of what iPhone owners want. 11% NO LONG-TERM CONTRACT 10% Wi-fi tethering at no extra cost 9% Better photo camera 7% Unlimited storage in iCloud 6% Faster CPU 6% Larger screen 6% 4G 5% Full HD video 4% 3D display 4% HDMI output 4% New style/Design MODERATE INFLUENCE NO MINOR MAJOR NEUTRAL INFLUENCE INFLUENCE INFLUENCE 3. Who's most susceptible to be iPhone 5'ed 5 fun facts about susceptibility to upgrading early to the coming iPhone 5: 2:11 46% 46% of current iPhone owners 1. are intending to upgrade within six months of its release. The newer the model currently owned, the more "extremely likely" the owner is to upgrade early to the 5! The older the model, the less likely its owner plans to upgrade! at&t verizon 1.5 X ч. AT&T owners are 1.5X MORE "extremely likely" to upgrade compared to Verizon owners. 18-34 year olds are 5. 31% more likely to upgrade than 35 and older folks. OLDER FOLKS 35+ 31% YOUNGER PEEPS: 18-34 4. Apple Fanboy Syndrome diagnosis What does it take to be a real "Apple Fanboy": 1. self-diagnosis Before doing a clinical work-up, let's see how many iPhone users identify themselves as fanboys/fangirls: 50.9% report that they consider themselves APPLE FANBOYS/FANGIRLS 32.2% DO NOT and 16.9% are not sure what it means Brands appeal to our feelings. How does it feel to be an iPhone owner: Some people feel proud, some frustrated, but very few remain indifferent. 2. Clinical presentation think it's HIP CooL PROUD to own an iPhone feel ELITE or SPECIAL 10.3% 10.7% 60.7% 75.3% 83.4% buyer's remorse FRUSTRATED Apple fanboys own more Apple hardware than non-fanboys: 3. Lab results. Self proclaimed fanboys own 37% MORE Apple devices (3.7/person)... 3+ per person 2+ per person ..than non-fanboys who own only 2.7 Apple devices Apple products per person. Apple fanboys own 28% MORE Apple mobile devices (2.8/person)... 2+ per person o 9:410 .than non-fanboys who own only 2.3 Apple mobile devices/person. 2+ per person Apple mobile devices Classic iPod, iPod touch, iPod shuffle, iPod nano, original iPad, iPad 2, and older iPhones Apple fanboys own 2.25 times MORE Macs and other Apple devices (9 out of 10 have one)... 0.9 ..than non-fanboy iPhone users. 0,4 Only 4 out of 10 own a Mac or other Apple device. Macs and other devices MacBook Pro, MacBook Air, Mac Pro, iMacs, Apple TV, Apple Mini Surprisingly, 3 out of 10 Apple fanboys 0.3 own an Android device, 67% MORE devices per owner... ..than other iPhone users. Only each fifth non-fanboy user has also an Android device. 0.2 Android devices Android smartphones & Android tablets 0.7 Apple fanboys own 13% FEWER PCs... Pc computers 0.8 .than non-fanboys (eight out of ten own one) Apple fanboys are more likely to upgrade: 4. Diagnostic proof They are 76% more likely to upgrade to iPhone 5 within six months of its release. non-fanboy iPhone owner 76% more likely to upgrade: Apple fanboys Graphic Design/Drawings: Lev Mazin DISCLAMERS: SOURCES: AYTM.com is an independent market research platform and is not affiliated with Apple. Some subsets of data Provided opinion data is based on an AYTM survey of 1000 US iPhone owners aged 18+. Need more information? [email protected] aytm ask your target market cited above might be too small to be statistically significant. Want to get info the next Infographic? PaidViewpoint.com opens free registration for Infographic fans! Simply use activation bonus code: iPhone5 when you register and we'll ask your opinion for the next infographic we do. In the meantime enjoy answering quick surveys and get paid for your opinion. PV Team. LO 0000 OTHER