The Internet: The Frontier for Marketers

THE INTERNET| A frontier for all marketers to explore... Email Marketing (Photon Torpedoes) One of the most longstanding "weapons' available to your marketing armoury. Stili returning the highest ROI of all comparable marketing channels. Many marketers believe email marketing is still one most-effective all-rounded channels. With spend on email marketing forecast to increase 2013-2014. In the virtual frontierı many marketers employ varying digital marketing channels, such as pay-per-click, SEO, social media and email marketing to generate new leads, improve communication and increase customer retention. But in this day and age, which digital marketing channel is the most effective? of the Spaceship: Usesz Mission: 70-2 Effectivness% 25.3 S.E.0 (Radar Identification and Tracking System) SEO is one of the top performing marketing strategies available. Organic SEO helps keep your business searchablei the downfall is that search engines and their algorithms are changing all the time, making it an expensive and time-consuming option that requires commitment. Uses% 57.9 Effectivness% 20-8 Content Marketing (tractor beam) The creation and sharing of original content, and media is a great way to acquire leads. Whist content marketing is not focussed on directly selling the product, it allows you to build up a series of iassets' which can then be marketed and in-turn bring traffic and le ads to your website or landing page. Producing good quality content will help develop loyal prospects who repeatedly visit your website, blog or landing page. Usesz 55-1 Effectivness% 14-0 **** Social Media (Broadcast Station) One of the newest kids on the block'. Social Media is regarded as a promising marketing tool, especially for those companies operating in the B2C sector. However, social media is geared around a conversational, social platform, and it can be a minefield for brands operating within Facebook, Twitter et al. Social Media has become a popular method of lodging complaints with otherwise faceless corporations, as its public nature encourages a swift and satisfactory action Looking at the effectiveness, email marketing comes out on top with 25.3%, followed by SEO with 20-8%. The view we'd encourage is not which of these channels works, but which channels can you combine to improve your marketing strategy. Many, if not all of the channels can work hand-in-hand. Sharing emails via social media, tweeting your content, encouraging social followers to join your email list. The list goes on. A thought to end on: Expanding the use of different marketing channels, can only help to expand the reach of your marketing in general. LOADING 95% Uses% 78.1 Effectivness% 20.2 e-shot.net EMAIL MARKETING Source: http ://www.interactivecleveland-com/blog/2013/07/top-5-digital-marketing-channels.html