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The International Conversion Mystery

THE INTERNATIONAL CONVERSION MYSTERY As more consumers around the world hunt for the best deals, brands that rise up to meet and exceed their expectations will be in the best position to increase customer satisfaction and sales. $1.4 BILLION 13.5% Estimated international Global ecommerce sales expected to increase annually for the next four years. ecommerce sales in 2015. INTERNATIONAL VS. U.S. CONSUMER ECOMMERCE BEHAVIOR U.S. International Add-to-Cart Rates Cart Abandonment Rates 9.30% 64.18% 6.94% 86.15% Conversion Rates Average Order Value 3.33% $90.54 %$4 {0.96% $125.33 Why do international consumers buy online? 69% 64% 60% International shoppers spend 38.43% more than Save time. Find better Find products online that they can't find anywhere else. value/deals. consumers from the U.S. ONLINE SHOPPING HABITS OF EUROPEAN ADULTS PayPal 43% 41% 37% 31% 24% Research products online before buying. Avoid buying online because of shipping costs. Look at shopping websites to stay up-to-date with Use their offline experience to inform their Web More comfortable making a purchase with alternative payment options such as PayPal. current trends. shopping. Website Device Market Share (Non-U.S.) Traditional (desktop/laptop) Tablet Smartphone Tablet (6.41%) 5.70% 93.40% 6.23% 0.37% iPad Android Kindle 87.89% Smartphone (5.70%) 6.41% 71.44% 24.66% 2.87% 1.02% iPhone Android Other Windows AN ECOMMERCE TRIP AROUND THE WORLD ....**************** United Kingdom 75% Three out of every make an online purchase. 30% Almost one-third purchase online several times per month. residents As one of the fastest-growing ecommerce markets, the U.K. should be a top priority for any business that wants to send international conversions soaring. By 2016, 14% of all U.K. retail sales will be made online. 65% Go online using more than one device. 31% Have made a purchase on their smartphones. France 63% Nearly two out of every three residents make an online purchase. 23% Buy from websites with different language, verbiage, or currency. China Although there are challenges to breaking into this market, China will eventually become one of the dominate ecommerce countries in the world. Germany 30 MILLION Consumers in China expected to shop online for the first time every year until 2015. 69% More than two out of every three residents make an online purchase. 21% Buy from websites with different V language, verbiage, or currency. By 2015, China could surpass the U.S. to become the largest ecommerce market in the world. #1 FOUR KEYS TO INCREASING INTERNATIONAL CONVERSIONS DO REGIONAL RESEARCH. SHOWCASE INTERNATIONAL SHIPPING. 1. Determine the international regions driving the most traffic, and learn those markets. Research languages, demand, delivery costs, climates, and popular holidays to effectively target and serve those international visitors. 3. Automatically display homepage messaging for specific regions that lets visitors know if you ship to their country, and make sure shipping charges and policies are crystal clear. TAC KLE TRANSLATIONS. FOCUS ON PAYMENTS. A. Instead of asking international visitors to "choose their country" to translate a page, make sure the website automatically displays key features (navigation, checkout, etc.) in their regions' languages. Different regions prefer to pay in different ways, so determine the most popular payment methods for each country and verify that they're available. Another key move: For returning visitors, automatically display the currency they used for their last purchase instead of asking them to choose their currency again. 2. BONUS Many U.S. ecommerce websites rely on domestic carriers to ship international packages, resulting in shipping costs that can be an impediment for international shoppers. RESEARCH GLOBAL SHIPPING OPTIONS to uncover savings that will reduce abandoned carts and increase international conversions. SOURCES: COMSCORE I ECONSULTANCY I FORRESTER RESEARCH I GOOGLE I MONETATE EQ monetate Follow @Monetate on twitterN *.......

The International Conversion Mystery

shared by ColumnFive on Dec 07
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As more consumers around the world hunt for the best deals, brands that rise up to meet and exceed their expectations will be in the best position to increase customer satisfaction and sales.

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