Interesting Facts About Social Media use in the UK

Social media attitudes (overall) Motivations Involvement Perceptions 1. Use targeted advertising 1. Watch video clips 1. Research / find prod 2. Stay in touch with to buy online 2. Become friends on 2. Manage social network profiles friends social networks 3. Research how to do 3. Use webmail 3. Create groups in social networks 4. Upload photos online 5. Visit a consumer things 4. Stay up to date with 4. Build a community for news and events review site consumer interaction 5. For entertainment 5. Sponsor music downloads The top five reasons why people in the UK engage with social / digital media The top five things people in the UK do via social / digital media The top five things brands do which improve UK consumer perception Courtesy of Global Web index Social media attitudes (overall) Motivations Involvement Perceptions 1. Use targeted advertising 1. Watch video clips 1. Research / find prod 2. Stay in touch with to buy online 2. Become friends on 2. Manage social network profiles friends social networks 3. Research how to do 3. Use webmail 3. Create groups in social networks 4. Upload photos online 5. Visit a consumer things 4. Stay up to date with 4. Build a community for news and events review site consumer interaction 5. For entertainment 5. Sponsor music downloads The top five reasons why people in the UK engage with social / digital media The top five things people in the UK do via social / digital media The top five things brands do which improve UK consumer perception Courtesy of Global Web index Social media attitudes (overall) Motivations Involvement Perceptions 1. Use targeted advertising 1. Watch video clips 1. Research / find prod 2. Stay in touch with to buy online 2. Become friends on 2. Manage social network profiles friends social networks 3. Research how to do 3. Use webmail 3. Create groups in social networks 4. Upload photos online 5. Visit a consumer things 4. Stay up to date with 4. Build a community for news and events review site consumer interaction 5. For entertainment 5. Sponsor music downloads The top five reasons why people in the UK engage with social / digital media The top five things people in the UK do via social / digital media The top five things brands do which improve UK consumer perception Courtesy of Global Web index Social media attitudes (overall) Motivations Involvement Perceptions 1. Use targeted advertising 1. Watch video clips 1. Research / find prod 2. Stay in touch with to buy online 2. Become friends on 2. Manage social network profiles friends social networks 3. Research how to do 3. Use webmail 3. Create groups in social networks 4. Upload photos online 5. Visit a consumer things 4. Stay up to date with 4. Build a community for news and events review site consumer interaction 5. For entertainment 5. Sponsor music downloads The top five reasons why people in the UK engage with social / digital media The top five things people in the UK do via social / digital media The top five things brands do which improve UK consumer perception Courtesy of Global Web index Social media attitudes (overall) Motivations Involvement Perceptions 1. Use targeted advertising 1. Watch video clips 1. Research / find prod 2. Stay in touch with to buy online 2. Become friends on 2. Manage social network profiles friends social networks 3. Research how to do 3. Use webmail 3. Create groups in social networks 4. Upload photos online 5. Visit a consumer things 4. Stay up to date with 4. Build a community for news and events review site consumer interaction 5. For entertainment 5. Sponsor music downloads The top five reasons why people in the UK engage with social / digital media The top five things people in the UK do via social / digital media The top five things brands do which improve UK consumer perception Courtesy of Global Web index Social media attitudes (overall) Motivations Involvement Perceptions 1. Use targeted advertising 1. Watch video clips 1. Research / find prod 2. Stay in touch with to buy online 2. Become friends on 2. Manage social network profiles friends social networks 3. Research how to do 3. Use webmail 3. Create groups in social networks 4. Upload photos online 5. Visit a consumer things 4. Stay up to date with 4. Build a community for news and events review site consumer interaction 5. For entertainment 5. Sponsor music downloads The top five reasons why people in the UK engage with social / digital media The top five things people in the UK do via social / digital media The top five things brands do which improve UK consumer perception Courtesy of Global Web index