Inside the wallets of Generation Y

INSIDE THE WALLETS OF GENERATION Y 639 Generation Y participants (18-33 yr olds) were asked about their attitudes to retail experiences and brands. LOVE OR HATE? We wanted to see how polarised Generation Y were with respect to brands. The percentages below compare Gen Y who LOVED a brand to Gen Y that HATED the brand. "LOVE THE BRAND" "IT'S NOT FOR ME" amazon 5% 95% 49% 51% 75% 25% 26% John Lewis 74% U Tui-99.4% TUI 0.6% ONLINE OR OFFLINE? ARE GEN Y CLICKING AWAY FROM THE HIGH STREET? The figures below show the percentage of purchases made online by Gen Y within various retail sectors in 2012. The degree of online purchasing far exceeds those of other Generations. I ONLINE OFFLINE 69% 50% 37% 27% TRAVEL ENTERTAINMENT ELECTRICAL CLOTHES 18% 14% 14% 13% SHOES BIG TICKET FOOD FURNITURE -tail by flywheel © 2013 FLYWHEEL LTD. flywheel.org.uk/y-tail