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A GUIDE TO TYPOGRAPHY Terminology & Classification Lowercase Ascender Eye Tittle Ear Loop Terminology Stem Uppercase Counter Descender Serif Bowl abc Meanline - Kerning X-Height Ligature Baseline ТҮРOGRAPHY Header Typography is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, E leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerming). Type design is a closely related craft, which some consider Leading distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. In modern times, typography has been put into motion-in film, television and Paragraph T Tracking online broadcasts-to add emotion to mass communication. TYPE CLASSIFICATION Black Letter 1450 Old Style 1475 Italic 1500 Seript 1550 Transitional 1750 Modern 1775 Slab Serif 1825 Sans Serif 1900 SANS SERIE & SERIF HELVETICA BASKERVILLE FUTURA GARAMOND XX ARIAL DIDOT AVENIR TIMES UNIVERS BODONI GILL SANS CLARENDON *THERE ARE THOUSANDS OF FONTS, THESE JUST ARE THE MOST COMMON. FONT FAMILY THIN LIGHT REGULAR ITALIC BOLD CONDENSED EXTENDED TYPEFACE With no Typography I couldn't be able to design this poster, but A B CDEFGHIJKLM N O P Q R STUV W XY Z a b c de f ghijklm Letters o p qr stuv w xy you couldn't be able to read. 1 23 45 67890 Numbers - @ # $ % ^ & *)_-+=:;"<> , .? / Glyphs Designed by Weligsander Studio New York 2014 (WS