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Individuals and Their Online Identity

Individuals &Their 9 i Online Identities How People Monitored Their Identity & Searched For Others Online in 2009 EFlowtown 100 57% used a search engine to look up their name 71% changed privacy settings on their profile to limit what is shared 46% created their own profile on a social networking site 46% searched for information about people from their past 38% sought information about their friends “A growing number of internet users are leveraging the social power and far-flung of the internet to reconnect with friends from the past family members with whom they have lost touch." Exploring The Survey Questions (BASED ON 2,253 TELEPHONE INTERVIEWS BY PRINCETON SURVEY RESEARCH ASSOCIATES INTERNATIONAL) How much of the time do you think you can trust social networking sites? (INCL. FACEBOOK, MYSPACE AND LINKEDIN) Other than search engines, have you used other sites or Internet services to look up your name or see information about vou on the Internet? (INCL. FACEBOOK, FLICKR OR YOUTUBE) 1% JUST ABOUT ALWAYS 50 100 11% MOST OF THE TIME 40% SOME OF THE TIME 27% NEVER NO 18% DON'T KNOW 2% REFUSED Have you ever searched online to find information about: 50 100 50 100 Family mcmbers Friends YES NO YES NO Co-workers, professional colleagues or business competitors Neighbors or people in your community YES YES NO NO Someone you are dating or in a relationship with Someone from your past or someone you have lost touch with YES YES NO NO Somcone you just met or were about to meet for thc first time Somcone whose services or advice you seek YES: NO YES NO "Search engines and social media sites now play a central role in building one's identity online." Managing The Ever-expanding Reach of Our Digital Footprints PERCENT OF INTERNET USERS (BY AGE) WHO HAVE USED A SEARCH ENGINE TO LOOK UP THEIR NAME OR SEE INFORMATION ABOUT THEM. 18-29 30-49 50-64 65+ "09 *09 "06 '06 *09 60. "06 "01 "06 '01 '01 *01 26% 49% 65% 26% 49% 65% 16% 39% 47% 11% 28% 45% 63% of self-searchers said they found at least some relevant material connected to their name. 74% self-searching young adults said that the first page of results primarily contains content about someone else. "Contrary to the popular perception that laissez-faire attitude about their online reputations, young adults are often more vigilant than older adults when it comes to managing younger users embrace. a their online identities." Multiple Identities Online REAL NAME . USER/SCREEN NAME ANONYMOUS . ALL INTERNET USERS SOCIAL NETWORKERS NON-SOCIAL NETWORKERS 8% 5% 15% 37% 45% 49% 43% 41% 38% Use real name: 45% Use real name: 49% Use real name: 37% User name/Screen name: 41% User name/Screen name: 43% User name/Screen name: 38% Anonymously: 8% Anonymously: 5% Anonymously: 15% Concerns about the availability of personal information ------- ------- ------- ----------------- PERCENT WHO SAY THEY ARE WORRIED ABOUT HOW MUCH INFORMATION IS PERCENT WHO TAKE STEPS TO LIMIT THE AMOUNT OF INFORMATION AVAILABLE AVAILABLE ABOUT THEM ONLINE (2006 / 2009): ONLINE ABOUT THEM (2006 / 2009): ТOTAL ТОTAL 2006 40% 2006 38% 2009 33% 2009 33% 18-29 18-29 2006 I 38% 2006 45% 2009 30% 2009 34% 30-49 30-49 2006 42% 2006 40% 2009 38% 2009 33% 50-64 50-64 2006 40% 2006 32% 2009 31% 2009 25% 65+ 65+ 2006 31% 2006 28% 2009 23% 2009 20% PERCENT WHO HAVE ASKED SOMEONE TO REMOVE INFORMATION ABOUT THEM THAT WAS POSTED ON THE INTERNET, INCLUDING THINGS LIKE PHOTOS OR VIDEOS (2006 / 2009): TОTAL 50-64 2006 I. 6% 2006 , 5% 2009 8% 2009 5% 18-29 65+ 2006 h 9% 2006 2% 2009 18% 2009 I 1% 30-49 2006 II, 6% 2009 6% "The most visible and engaged internet users are also most active in limiting the information connected to their names online." All Quotations: Mary Madden, Senior Research Specialist at Pew Research Source: pewinternet.org Individuals &Their 9 i Online Identities How People Monitored Their Identity & Searched For Others Online in 2009 EFlowtown 100 57% used a search engine to look up their name 71% changed privacy settings on their profile to limit what is shared 46% created their own profile on a social networking site 46% searched for information about people from their past 38% sought information about their friends “A growing number of internet users are leveraging the social power and far-flung of the internet to reconnect with friends from the past family members with whom they have lost touch." Exploring The Survey Questions (BASED ON 2,253 TELEPHONE INTERVIEWS BY PRINCETON SURVEY RESEARCH ASSOCIATES INTERNATIONAL) How much of the time do you think you can trust social networking sites? (INCL. FACEBOOK, MYSPACE AND LINKEDIN) Other than search engines, have you used other sites or Internet services to look up your name or see information about vou on the Internet? (INCL. FACEBOOK, FLICKR OR YOUTUBE) 1% JUST ABOUT ALWAYS 50 100 11% MOST OF THE TIME 40% SOME OF THE TIME 27% NEVER NO 18% DON'T KNOW 2% REFUSED Have you ever searched online to find information about: 50 100 50 100 Family mcmbers Friends YES NO YES NO Co-workers, professional colleagues or business competitors Neighbors or people in your community YES YES NO NO Someone you are dating or in a relationship with Someone from your past or someone you have lost touch with YES YES NO NO Somcone you just met or were about to meet for thc first time Somcone whose services or advice you seek YES: NO YES NO "Search engines and social media sites now play a central role in building one's identity online." Managing The Ever-expanding Reach of Our Digital Footprints PERCENT OF INTERNET USERS (BY AGE) WHO HAVE USED A SEARCH ENGINE TO LOOK UP THEIR NAME OR SEE INFORMATION ABOUT THEM. 18-29 30-49 50-64 65+ "09 *09 "06 '06 *09 60. "06 "01 "06 '01 '01 *01 26% 49% 65% 26% 49% 65% 16% 39% 47% 11% 28% 45% 63% of self-searchers said they found at least some relevant material connected to their name. 74% self-searching young adults said that the first page of results primarily contains content about someone else. "Contrary to the popular perception that laissez-faire attitude about their online reputations, young adults are often more vigilant than older adults when it comes to managing younger users embrace. a their online identities." Multiple Identities Online REAL NAME . USER/SCREEN NAME ANONYMOUS . ALL INTERNET USERS SOCIAL NETWORKERS NON-SOCIAL NETWORKERS 8% 5% 15% 37% 45% 49% 43% 41% 38% Use real name: 45% Use real name: 49% Use real name: 37% User name/Screen name: 41% User name/Screen name: 43% User name/Screen name: 38% Anonymously: 8% Anonymously: 5% Anonymously: 15% Concerns about the availability of personal information ------- ------- ------- ----------------- PERCENT WHO SAY THEY ARE WORRIED ABOUT HOW MUCH INFORMATION IS PERCENT WHO TAKE STEPS TO LIMIT THE AMOUNT OF INFORMATION AVAILABLE AVAILABLE ABOUT THEM ONLINE (2006 / 2009): ONLINE ABOUT THEM (2006 / 2009): ТOTAL ТОTAL 2006 40% 2006 38% 2009 33% 2009 33% 18-29 18-29 2006 I 38% 2006 45% 2009 30% 2009 34% 30-49 30-49 2006 42% 2006 40% 2009 38% 2009 33% 50-64 50-64 2006 40% 2006 32% 2009 31% 2009 25% 65+ 65+ 2006 31% 2006 28% 2009 23% 2009 20% PERCENT WHO HAVE ASKED SOMEONE TO REMOVE INFORMATION ABOUT THEM THAT WAS POSTED ON THE INTERNET, INCLUDING THINGS LIKE PHOTOS OR VIDEOS (2006 / 2009): TОTAL 50-64 2006 I. 6% 2006 , 5% 2009 8% 2009 5% 18-29 65+ 2006 h 9% 2006 2% 2009 18% 2009 I 1% 30-49 2006 II, 6% 2009 6% "The most visible and engaged internet users are also most active in limiting the information connected to their names online." All Quotations: Mary Madden, Senior Research Specialist at Pew Research Source: pewinternet.org Individuals &Their 9 i Online Identities How People Monitored Their Identity & Searched For Others Online in 2009 EFlowtown 100 57% used a search engine to look up their name 71% changed privacy settings on their profile to limit what is shared 46% created their own profile on a social networking site 46% searched for information about people from their past 38% sought information about their friends “A growing number of internet users are leveraging the social power and far-flung of the internet to reconnect with friends from the past family members with whom they have lost touch." Exploring The Survey Questions (BASED ON 2,253 TELEPHONE INTERVIEWS BY PRINCETON SURVEY RESEARCH ASSOCIATES INTERNATIONAL) How much of the time do you think you can trust social networking sites? (INCL. FACEBOOK, MYSPACE AND LINKEDIN) Other than search engines, have you used other sites or Internet services to look up your name or see information about vou on the Internet? (INCL. FACEBOOK, FLICKR OR YOUTUBE) 1% JUST ABOUT ALWAYS 50 100 11% MOST OF THE TIME 40% SOME OF THE TIME 27% NEVER NO 18% DON'T KNOW 2% REFUSED Have you ever searched online to find information about: 50 100 50 100 Family mcmbers Friends YES NO YES NO Co-workers, professional colleagues or business competitors Neighbors or people in your community YES YES NO NO Someone you are dating or in a relationship with Someone from your past or someone you have lost touch with YES YES NO NO Somcone you just met or were about to meet for thc first time Somcone whose services or advice you seek YES: NO YES NO "Search engines and social media sites now play a central role in building one's identity online." Managing The Ever-expanding Reach of Our Digital Footprints PERCENT OF INTERNET USERS (BY AGE) WHO HAVE USED A SEARCH ENGINE TO LOOK UP THEIR NAME OR SEE INFORMATION ABOUT THEM. 18-29 30-49 50-64 65+ "09 *09 "06 '06 *09 60. "06 "01 "06 '01 '01 *01 26% 49% 65% 26% 49% 65% 16% 39% 47% 11% 28% 45% 63% of self-searchers said they found at least some relevant material connected to their name. 74% self-searching young adults said that the first page of results primarily contains content about someone else. "Contrary to the popular perception that laissez-faire attitude about their online reputations, young adults are often more vigilant than older adults when it comes to managing younger users embrace. a their online identities." Multiple Identities Online REAL NAME . USER/SCREEN NAME ANONYMOUS . ALL INTERNET USERS SOCIAL NETWORKERS NON-SOCIAL NETWORKERS 8% 5% 15% 37% 45% 49% 43% 41% 38% Use real name: 45% Use real name: 49% Use real name: 37% User name/Screen name: 41% User name/Screen name: 43% User name/Screen name: 38% Anonymously: 8% Anonymously: 5% Anonymously: 15% Concerns about the availability of personal information ------- ------- ------- ----------------- PERCENT WHO SAY THEY ARE WORRIED ABOUT HOW MUCH INFORMATION IS PERCENT WHO TAKE STEPS TO LIMIT THE AMOUNT OF INFORMATION AVAILABLE AVAILABLE ABOUT THEM ONLINE (2006 / 2009): ONLINE ABOUT THEM (2006 / 2009): ТOTAL ТОTAL 2006 40% 2006 38% 2009 33% 2009 33% 18-29 18-29 2006 I 38% 2006 45% 2009 30% 2009 34% 30-49 30-49 2006 42% 2006 40% 2009 38% 2009 33% 50-64 50-64 2006 40% 2006 32% 2009 31% 2009 25% 65+ 65+ 2006 31% 2006 28% 2009 23% 2009 20% PERCENT WHO HAVE ASKED SOMEONE TO REMOVE INFORMATION ABOUT THEM THAT WAS POSTED ON THE INTERNET, INCLUDING THINGS LIKE PHOTOS OR VIDEOS (2006 / 2009): TОTAL 50-64 2006 I. 6% 2006 , 5% 2009 8% 2009 5% 18-29 65+ 2006 h 9% 2006 2% 2009 18% 2009 I 1% 30-49 2006 II, 6% 2009 6% "The most visible and engaged internet users are also most active in limiting the information connected to their names online." All Quotations: Mary Madden, Senior Research Specialist at Pew Research Source: pewinternet.org Individuals &Their 9 i Online Identities How People Monitored Their Identity & Searched For Others Online in 2009 EFlowtown 100 57% used a search engine to look up their name 71% changed privacy settings on their profile to limit what is shared 46% created their own profile on a social networking site 46% searched for information about people from their past 38% sought information about their friends “A growing number of internet users are leveraging the social power and far-flung of the internet to reconnect with friends from the past family members with whom they have lost touch." Exploring The Survey Questions (BASED ON 2,253 TELEPHONE INTERVIEWS BY PRINCETON SURVEY RESEARCH ASSOCIATES INTERNATIONAL) How much of the time do you think you can trust social networking sites? (INCL. FACEBOOK, MYSPACE AND LINKEDIN) Other than search engines, have you used other sites or Internet services to look up your name or see information about vou on the Internet? (INCL. FACEBOOK, FLICKR OR YOUTUBE) 1% JUST ABOUT ALWAYS 50 100 11% MOST OF THE TIME 40% SOME OF THE TIME 27% NEVER NO 18% DON'T KNOW 2% REFUSED Have you ever searched online to find information about: 50 100 50 100 Family mcmbers Friends YES NO YES NO Co-workers, professional colleagues or business competitors Neighbors or people in your community YES YES NO NO Someone you are dating or in a relationship with Someone from your past or someone you have lost touch with YES YES NO NO Somcone you just met or were about to meet for thc first time Somcone whose services or advice you seek YES: NO YES NO "Search engines and social media sites now play a central role in building one's identity online." Managing The Ever-expanding Reach of Our Digital Footprints PERCENT OF INTERNET USERS (BY AGE) WHO HAVE USED A SEARCH ENGINE TO LOOK UP THEIR NAME OR SEE INFORMATION ABOUT THEM. 18-29 30-49 50-64 65+ "09 *09 "06 '06 *09 60. "06 "01 "06 '01 '01 *01 26% 49% 65% 26% 49% 65% 16% 39% 47% 11% 28% 45% 63% of self-searchers said they found at least some relevant material connected to their name. 74% self-searching young adults said that the first page of results primarily contains content about someone else. "Contrary to the popular perception that laissez-faire attitude about their online reputations, young adults are often more vigilant than older adults when it comes to managing younger users embrace. a their online identities." Multiple Identities Online REAL NAME . USER/SCREEN NAME ANONYMOUS . ALL INTERNET USERS SOCIAL NETWORKERS NON-SOCIAL NETWORKERS 8% 5% 15% 37% 45% 49% 43% 41% 38% Use real name: 45% Use real name: 49% Use real name: 37% User name/Screen name: 41% User name/Screen name: 43% User name/Screen name: 38% Anonymously: 8% Anonymously: 5% Anonymously: 15% Concerns about the availability of personal information ------- ------- ------- ----------------- PERCENT WHO SAY THEY ARE WORRIED ABOUT HOW MUCH INFORMATION IS PERCENT WHO TAKE STEPS TO LIMIT THE AMOUNT OF INFORMATION AVAILABLE AVAILABLE ABOUT THEM ONLINE (2006 / 2009): ONLINE ABOUT THEM (2006 / 2009): ТOTAL ТОTAL 2006 40% 2006 38% 2009 33% 2009 33% 18-29 18-29 2006 I 38% 2006 45% 2009 30% 2009 34% 30-49 30-49 2006 42% 2006 40% 2009 38% 2009 33% 50-64 50-64 2006 40% 2006 32% 2009 31% 2009 25% 65+ 65+ 2006 31% 2006 28% 2009 23% 2009 20% PERCENT WHO HAVE ASKED SOMEONE TO REMOVE INFORMATION ABOUT THEM THAT WAS POSTED ON THE INTERNET, INCLUDING THINGS LIKE PHOTOS OR VIDEOS (2006 / 2009): TОTAL 50-64 2006 I. 6% 2006 , 5% 2009 8% 2009 5% 18-29 65+ 2006 h 9% 2006 2% 2009 18% 2009 I 1% 30-49 2006 II, 6% 2009 6% "The most visible and engaged internet users are also most active in limiting the information connected to their names online." All Quotations: Mary Madden, Senior Research Specialist at Pew Research Source: pewinternet.org Individuals &Their 9 i Online Identities How People Monitored Their Identity & Searched For Others Online in 2009 EFlowtown 100 57% used a search engine to look up their name 71% changed privacy settings on their profile to limit what is shared 46% created their own profile on a social networking site 46% searched for information about people from their past 38% sought information about their friends “A growing number of internet users are leveraging the social power and far-flung of the internet to reconnect with friends from the past family members with whom they have lost touch." Exploring The Survey Questions (BASED ON 2,253 TELEPHONE INTERVIEWS BY PRINCETON SURVEY RESEARCH ASSOCIATES INTERNATIONAL) How much of the time do you think you can trust social networking sites? (INCL. FACEBOOK, MYSPACE AND LINKEDIN) Other than search engines, have you used other sites or Internet services to look up your name or see information about vou on the Internet? (INCL. FACEBOOK, FLICKR OR YOUTUBE) 1% JUST ABOUT ALWAYS 50 100 11% MOST OF THE TIME 40% SOME OF THE TIME 27% NEVER NO 18% DON'T KNOW 2% REFUSED Have you ever searched online to find information about: 50 100 50 100 Family mcmbers Friends YES NO YES NO Co-workers, professional colleagues or business competitors Neighbors or people in your community YES YES NO NO Someone you are dating or in a relationship with Someone from your past or someone you have lost touch with YES YES NO NO Somcone you just met or were about to meet for thc first time Somcone whose services or advice you seek YES: NO YES NO "Search engines and social media sites now play a central role in building one's identity online." Managing The Ever-expanding Reach of Our Digital Footprints PERCENT OF INTERNET USERS (BY AGE) WHO HAVE USED A SEARCH ENGINE TO LOOK UP THEIR NAME OR SEE INFORMATION ABOUT THEM. 18-29 30-49 50-64 65+ "09 *09 "06 '06 *09 60. "06 "01 "06 '01 '01 *01 26% 49% 65% 26% 49% 65% 16% 39% 47% 11% 28% 45% 63% of self-searchers said they found at least some relevant material connected to their name. 74% self-searching young adults said that the first page of results primarily contains content about someone else. "Contrary to the popular perception that laissez-faire attitude about their online reputations, young adults are often more vigilant than older adults when it comes to managing younger users embrace. a their online identities." Multiple Identities Online REAL NAME . USER/SCREEN NAME ANONYMOUS . ALL INTERNET USERS SOCIAL NETWORKERS NON-SOCIAL NETWORKERS 8% 5% 15% 37% 45% 49% 43% 41% 38% Use real name: 45% Use real name: 49% Use real name: 37% User name/Screen name: 41% User name/Screen name: 43% User name/Screen name: 38% Anonymously: 8% Anonymously: 5% Anonymously: 15% Concerns about the availability of personal information ------- ------- ------- ----------------- PERCENT WHO SAY THEY ARE WORRIED ABOUT HOW MUCH INFORMATION IS PERCENT WHO TAKE STEPS TO LIMIT THE AMOUNT OF INFORMATION AVAILABLE AVAILABLE ABOUT THEM ONLINE (2006 / 2009): ONLINE ABOUT THEM (2006 / 2009): ТOTAL ТОTAL 2006 40% 2006 38% 2009 33% 2009 33% 18-29 18-29 2006 I 38% 2006 45% 2009 30% 2009 34% 30-49 30-49 2006 42% 2006 40% 2009 38% 2009 33% 50-64 50-64 2006 40% 2006 32% 2009 31% 2009 25% 65+ 65+ 2006 31% 2006 28% 2009 23% 2009 20% PERCENT WHO HAVE ASKED SOMEONE TO REMOVE INFORMATION ABOUT THEM THAT WAS POSTED ON THE INTERNET, INCLUDING THINGS LIKE PHOTOS OR VIDEOS (2006 / 2009): TОTAL 50-64 2006 I. 6% 2006 , 5% 2009 8% 2009 5% 18-29 65+ 2006 h 9% 2006 2% 2009 18% 2009 I 1% 30-49 2006 II, 6% 2009 6% "The most visible and engaged internet users are also most active in limiting the information connected to their names online." All Quotations: Mary Madden, Senior Research Specialist at Pew Research Source: pewinternet.org

Individuals and Their Online Identity

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This infographic provides information for people and their online identity. It identifies how people portray themselves online, if they use their real name and if they use their real information. It a...

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Flowtown

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