Inbound Marketing & The World's Consumers and the Internet

INBOUND MARKETING AND THE RELATIONSHIP BETWEEN THE WORLD'S CONSUMERS & THE INTERNET THE INTERNET HAS FUNDAMENTALLY CHANGED THE WAY PEOPLE BUY STUFF. PROOF? MON TUE WED THU FRI SAT 1/3 OF ALL U.S. CONSUMERS SPEND AT 10.3 BILLION SEARCHES ARE CONDUCTED EVERY MONTH ON GOOGLE 78% OF INTERNET USERS CONDUCT PRODUCT RESEARCH ONLINE LEAST 3 HOURS ONLINE EVERY DAY ENTER INBOUND MARKETING THE PROVEN MARKETING CONCEPT OF USING ONLINE TOOLS (SOCIAL MEDIA, BLOGS, SEO, ETC.) TO DIRECT TRAFFIC TO YOUR WEBSITE AND DRIVE SALES. LESS LINKS Average Cost Per Lead MORE LINKS Average Cost Per Lead $373 00 $143 00 OUTBOUND INBOUND INBOUND MARKETING COSTS 62% LESS THAN TRADITIONAL OUTBOUND MARKETING 63% OF COMPANIES USING SOCIAL MEDIA SAY IT HAS INCREASED MARKETING EFFECTIVENESS COMPANIES THAT BLOG HAVE 97% MORE LINKS TO THEIR WEBSITE "AUDIENCES EVERYWHERE ARE TOUGH. THEY DON'T HAVE TIME TO BE BORED OR BROW-BEATEN BY ORTHODOX, OLD-FASHIONED ADVERTISING. WE NEED TO STOP INTERRUPTING WHAT PEOPLE ARE INTERESTED IN AND BE WHAT PEOPLE ARE INTERESTED IN." CRAIG DAVIS / CHIEF CREATIVE OFFICER/ WORLDWIDE J. WALTER THOMPSON INBOUND MARKETING AND THE RELATIONSHIP BETWEEN THE WORLD'S CONSUMERS & THE INTERNET FOR INFORMATION ON HOVW INBOUND MARKETING WILL DRIVE SALES, VISIT US ONLINE AT WWW.GRMWEBSITE.COM. GRM DATA SOURCE: HUBSPOT.COM Gras Roots Mortettng INBOUND MARKETING AND THE RELATIONSHIP BETWEEN THE WORLD'S CONSUMERS & THE INTERNET THE INTERNET HAS FUNDAMENTALLY CHANGED THE WAY PEOPLE BUY STUFF. PROOF? MON TUE WED THU FRI SAT 1/3 OF ALL U.S. CONSUMERS SPEND AT 10.3 BILLION SEARCHES ARE CONDUCTED EVERY MONTH ON GOOGLE 78% OF INTERNET USERS CONDUCT PRODUCT RESEARCH ONLINE LEAST 3 HOURS ONLINE EVERY DAY ENTER INBOUND MARKETING THE PROVEN MARKETING CONCEPT OF USING ONLINE TOOLS (SOCIAL MEDIA, BLOGS, SEO, ETC.) TO DIRECT TRAFFIC TO YOUR WEBSITE AND DRIVE SALES. LESS LINKS Average Cost Per Lead MORE LINKS Average Cost Per Lead $373 00 $143 00 OUTBOUND INBOUND INBOUND MARKETING COSTS 62% LESS THAN TRADITIONAL OUTBOUND MARKETING 63% OF COMPANIES USING SOCIAL MEDIA SAY IT HAS INCREASED ΜARKEΤΙNG EFFECTIVENESS COMPANIES THAT BLOG HAVE 97% MORE LINKS TO THEIR WEBSITE "AUDIENCES EVERYWHERE ARE TOUGH. THEY DON'T HAVE TIME TO BE BORED OR BROW-BEATEN BY ORTHODOX, OLD-FASHIONED ADVERTISING. WE NEED TO STOP INTERRUPTING WHAT PEOPLE ARE INTERESTED IN AND BE WHAT PEOPLE ARE INTERESTED IN." CRAIG DAVIS / CHIEF CREATIVE OFFICER/ WORLDWIDE J. WALTER THOMPSON INBOUND MARKETING AND THE RELATIONSHIP BETWEEN THE WORLD'S CONSUMERS & THE INTERNET FOR INFORMATION ON HOVW INBOUND MARKETING WILL DRIVE SALES, VISIT US ONLINE AT WWW.GRMWEBSITE.COM. GRM DATA SOURCE: HUBSPOT.COM Gras Roots Mortettng INBOUND MARKETING AND THE RELATIONSHIP BETWEEN THE WORLD'S CONSUMERS & THE INTERNET THE INTERNET HAS FUNDAMENTALLY CHANGED THE WAY PEOPLE BUY STUFF. PROOF? MON TUE WED THU FRI SAT 1/3 OF ALL U.S. CONSUMERS SPEND AT 10.3 BILLION SEARCHES ARE CONDUCTED EVERY MONTH ON GOOGLE 78% OF INTERNET USERS CONDUCT PRODUCT RESEARCH ONLINE LEAST 3 HOURS ONLINE EVERY DAY ENTER INBOUND MARKETING THE PROVEN MARKETING CONCEPT OF USING ONLINE TOOLS (SOCIAL MEDIA, BLOGS, SEO, ETC.) TO DIRECT TRAFFIC TO YOUR WEBSITE AND DRIVE SALES. LESS LINKS Average Cost Per Lead MORE LINKS Average Cost Per Lead $373 00 $143 00 OUTBOUND INBOUND INBOUND MARKETING COSTS 62% LESS THAN TRADITIONAL OUTBOUND MARKETING 63% OF COMPANIES USING SOCIAL MEDIA SAY IT HAS INCREASED ΜARKEΤΙNG EFFECTIVENESS COMPANIES THAT BLOG HAVE 97% MORE LINKS TO THEIR WEBSITE "AUDIENCES EVERYWHERE ARE TOUGH. THEY DON'T HAVE TIME TO BE BORED OR BROW-BEATEN BY ORTHODOX, OLD-FASHIONED ADVERTISING. WE NEED TO STOP INTERRUPTING WHAT PEOPLE ARE INTERESTED IN AND BE WHAT PEOPLE ARE INTERESTED IN." CRAIG DAVIS / CHIEF CREATIVE OFFICER/ WORLDWIDE J. WALTER THOMPSON INBOUND MARKETING AND THE RELATIONSHIP BETWEEN THE WORLD'S CONSUMERS & THE INTERNET FOR INFORMATION ON HOVW INBOUND MARKETING WILL DRIVE SALES, VISIT US ONLINE AT WWW.GRMWEBSITE.COM. GRM DATA SOURCE: HUBSPOT.COM Gras Roots Mortettng INBOUND MARKETING AND THE RELATIONSHIP BETWEEN THE WORLD'S CONSUMERS & THE INTERNET THE INTERNET HAS FUNDAMENTALLY CHANGED THE WAY PEOPLE BUY STUFF. PROOF? MON TUE WED THU FRI SAT 1/3 OF ALL U.S. CONSUMERS SPEND AT 10.3 BILLION SEARCHES ARE CONDUCTED EVERY MONTH ON GOOGLE 78% OF INTERNET USERS CONDUCT PRODUCT RESEARCH ONLINE LEAST 3 HOURS ONLINE EVERY DAY ENTER INBOUND MARKETING THE PROVEN MARKETING CONCEPT OF USING ONLINE TOOLS (SOCIAL MEDIA, BLOGS, SEO, ETC.) TO DIRECT TRAFFIC TO YOUR WEBSITE AND DRIVE SALES. LESS LINKS Average Cost Per Lead MORE LINKS Average Cost Per Lead $373 00 $143 00 OUTBOUND INBOUND INBOUND MARKETING COSTS 62% LESS THAN TRADITIONAL OUTBOUND MARKETING 63% OF COMPANIES USING SOCIAL MEDIA SAY IT HAS INCREASED ΜARKEΤΙNG EFFECTIVENESS COMPANIES THAT BLOG HAVE 97% MORE LINKS TO THEIR WEBSITE "AUDIENCES EVERYWHERE ARE TOUGH. THEY DON'T HAVE TIME TO BE BORED OR BROW-BEATEN BY ORTHODOX, OLD-FASHIONED ADVERTISING. WE NEED TO STOP INTERRUPTING WHAT PEOPLE ARE INTERESTED IN AND BE WHAT PEOPLE ARE INTERESTED IN." CRAIG DAVIS / CHIEF CREATIVE OFFICER/ WORLDWIDE J. WALTER THOMPSON INBOUND MARKETING AND THE RELATIONSHIP BETWEEN THE WORLD'S CONSUMERS & THE INTERNET FOR INFORMATION ON HOVW INBOUND MARKETING WILL DRIVE SALES, VISIT US ONLINE AT WWW.GRMWEBSITE.COM. GRM DATA SOURCE: HUBSPOT.COM Gras Roots Mortettng INBOUND MARKETING AND THE RELATIONSHIP BETWEEN THE WORLD'S CONSUMERS & THE INTERNET THE INTERNET HAS FUNDAMENTALLY CHANGED THE WAY PEOPLE BUY STUFF. PROOF? MON TUE WED THU FRI SAT 1/3 OF ALL U.S. CONSUMERS SPEND AT 10.3 BILLION SEARCHES ARE CONDUCTED EVERY MONTH ON GOOGLE 78% OF INTERNET USERS CONDUCT PRODUCT RESEARCH ONLINE LEAST 3 HOURS ONLINE EVERY DAY ENTER INBOUND MARKETING THE PROVEN MARKETING CONCEPT OF USING ONLINE TOOLS (SOCIAL MEDIA, BLOGS, SEO, ETC.) TO DIRECT TRAFFIC TO YOUR WEBSITE AND DRIVE SALES. LESS LINKS Average Cost Per Lead MORE LINKS Average Cost Per Lead $373 00 $143 00 OUTBOUND INBOUND INBOUND MARKETING COSTS 62% LESS THAN TRADITIONAL OUTBOUND MARKETING 63% OF COMPANIES USING SOCIAL MEDIA SAY IT HAS INCREASED ΜARKEΤΙNG EFFECTIVENESS COMPANIES THAT BLOG HAVE 97% MORE LINKS TO THEIR WEBSITE "AUDIENCES EVERYWHERE ARE TOUGH. THEY DON'T HAVE TIME TO BE BORED OR BROW-BEATEN BY ORTHODOX, OLD-FASHIONED ADVERTISING. WE NEED TO STOP INTERRUPTING WHAT PEOPLE ARE INTERESTED IN AND BE WHAT PEOPLE ARE INTERESTED IN." CRAIG DAVIS / CHIEF CREATIVE OFFICER/ WORLDWIDE J. WALTER THOMPSON INBOUND MARKETING AND THE RELATIONSHIP BETWEEN THE WORLD'S CONSUMERS & THE INTERNET FOR INFORMATION ON HOVW INBOUND MARKETING WILL DRIVE SALES, VISIT US ONLINE AT WWW.GRMWEBSITE.COM. GRM DATA SOURCE: HUBSPOT.COM Gras Roots Mortettng INBOUND MARKETING AND THE RELATIONSHIP BETWEEN THE WORLD'S CONSUMERS & THE INTERNET THE INTERNET HAS FUNDAMENTALLY CHANGED THE WAY PEOPLE BUY STUFF. PROOF? MON TUE WED THU FRI SAT 1/3 OF ALL U.S. CONSUMERS SPEND AT 10.3 BILLION SEARCHES ARE CONDUCTED EVERY MONTH ON GOOGLE 78% OF INTERNET USERS CONDUCT PRODUCT RESEARCH ONLINE LEAST 3 HOURS ONLINE EVERY DAY ENTER INBOUND MARKETING THE PROVEN MARKETING CONCEPT OF USING ONLINE TOOLS (SOCIAL MEDIA, BLOGS, SEO, ETC.) TO DIRECT TRAFFIC TO YOUR WEBSITE AND DRIVE SALES. LESS LINKS Average Cost Per Lead MORE LINKS Average Cost Per Lead $373 00 $143 00 OUTBOUND INBOUND INBOUND MARKETING COSTS 62% LESS THAN TRADITIONAL OUTBOUND MARKETING 63% OF COMPANIES USING SOCIAL MEDIA SAY IT HAS INCREASED ΜARKEΤΙNG EFFECTIVENESS COMPANIES THAT BLOG HAVE 97% MORE LINKS TO THEIR WEBSITE "AUDIENCES EVERYWHERE ARE TOUGH. THEY DON'T HAVE TIME TO BE BORED OR BROW-BEATEN BY ORTHODOX, OLD-FASHIONED ADVERTISING. WE NEED TO STOP INTERRUPTING WHAT PEOPLE ARE INTERESTED IN AND BE WHAT PEOPLE ARE INTERESTED IN." CRAIG DAVIS / CHIEF CREATIVE OFFICER/ WORLDWIDE J. WALTER THOMPSON INBOUND MARKETING AND THE RELATIONSHIP BETWEEN THE WORLD'S CONSUMERS & THE INTERNET FOR INFORMATION ON HOVW INBOUND MARKETING WILL DRIVE SALES, VISIT US ONLINE AT WWW.GRMWEBSITE.COM. GRM DATA SOURCE: HUBSPOT.COM Gras Roots Mortettng INBOUND MARKETING AND THE RELATIONSHIP BETWEEN THE WORLD'S CONSUMERS & THE INTERNET THE INTERNET HAS FUNDAMENTALLY CHANGED THE WAY PEOPLE BUY STUFF. PROOF? MON TUE WED THU FRI SAT 1/3 OF ALL U.S. CONSUMERS SPEND AT 10.3 BILLION SEARCHES ARE CONDUCTED EVERY MONTH ON GOOGLE 78% OF INTERNET USERS CONDUCT PRODUCT RESEARCH ONLINE LEAST 3 HOURS ONLINE EVERY DAY ENTER INBOUND MARKETING THE PROVEN MARKETING CONCEPT OF USING ONLINE TOOLS (SOCIAL MEDIA, BLOGS, SEO, ETC.) TO DIRECT TRAFFIC TO YOUR WEBSITE AND DRIVE SALES. LESS LINKS Average Cost Per Lead MORE LINKS Average Cost Per Lead $373 00 $143 00 OUTBOUND INBOUND INBOUND MARKETING COSTS 62% LESS THAN TRADITIONAL OUTBOUND MARKETING 63% OF COMPANIES USING SOCIAL MEDIA SAY IT HAS INCREASED ΜARKEΤΙNG EFFECTIVENESS COMPANIES THAT BLOG HAVE 97% MORE LINKS TO THEIR WEBSITE "AUDIENCES EVERYWHERE ARE TOUGH. THEY DON'T HAVE TIME TO BE BORED OR BROW-BEATEN BY ORTHODOX, OLD-FASHIONED ADVERTISING. WE NEED TO STOP INTERRUPTING WHAT PEOPLE ARE INTERESTED IN AND BE WHAT PEOPLE ARE INTERESTED IN." CRAIG DAVIS / CHIEF CREATIVE OFFICER/ WORLDWIDE J. WALTER THOMPSON INBOUND MARKETING AND THE RELATIONSHIP BETWEEN THE WORLD'S CONSUMERS & THE INTERNET FOR INFORMATION ON HOVW INBOUND MARKETING WILL DRIVE SALES, VISIT US ONLINE AT WWW.GRMWEBSITE.COM. GRM DATA SOURCE: HUBSPOT.COM Gras Roots Mortettng