The Importance of Design for UX

ALL THE PRETTY BUTTONS Importance of Design for UX (3 (1 (4 25 1.5 10 1.0 billion apps billion apps ioS apps are downloaded billion apps billion apps have been downloaded Andriod apps are downloaded each month have been downloaded from the Android Market from Apple's App Store each month 600,000 apps have been published in Apple's App Store 500,000 apps have been published on Android Market 37 24 37% of Android Apps and 24% of iOS apps are removed for various reasons MOST POPULAR most DOWNLOADED apps of 2011 across all platforms Angry Birds iBooks Angry Birds Seasons Facebook Skype Fruit Ninja Angry Birds Rio Talking Tom Cat Google Maps Twitter 26 26% of apps downloaded in 2010 were only used once. Some app stores, including Apple, keep download stats for certain apps a secret which saves the publishers from embarrassment.This means tracking downloads is just a small part of gauging an app's success. High download numbers don't always mean much if the customers open the app once and then abandon it. percent% 10 APPLICATION USERS by age/platform ages 18-24 ages 25-34 ages 35-44 Android Market Words With Friends 89% 25% 92% 22% 95% 21% Facebook Angry Birds 80% 22% 81% 29% 77% 35% Google Search Quick Office 77% 20% 78% 27% 75% 30% Gmail The Weather Channel 70% 17% 80% 18% 77% 17% Google Maps Adobe Reader 70% 16% 79% 22% 73% 20% YouTube Amazon App Store 64% 14% 56% 22% 51% 24% Pandora Radio Yahoo Mail 30% 13% 28% 17% 20% 20% Advanced Task Killer Free 26% 26% 24% 11 MOST POPULAR DOWNLOADS OVER A 30 DAY PERIOD Games 64% I Entetainment 34% Productivity 21% I Communication (e.g. IM, VOIP) 20% Banking/Finanace 32% I Video/Movies 26% I Shopping/Retail 26% I Dining/Restaurant 26% I Sports 25% Weather 60% I Food/Drink 18% | Social Networking 60% IMaps/Navigation/Search 56% IMusic 44% I News 39% Travel 18% Health 13% I Education/Learning 11% I Household/Personal Care 6% 12 USERS CHOOSE GOOD UX DESIGN OVER BRAND LOYALTY 76 of users agree that all brand name companies and organizations should have mobile apps to make shopping/interacting easier. percent% 73 69 of users expect the company's mobile app to be easier to use than their website. percent% say if a brand name mobile app is not useful, helpful or easy to use, it results in a negative perception about the brand; and 13% have avoided downloading apps from a brand whose app they've previously had a bad experience with percent% 66 of users have downloaded an app based on reviews or recommendations percent% 57 of users think it should be well-designed percent% 57 of users have recommended an app because of a positive experience percent% 38 of users aren't satisfied with branded apps from their favorite companies/organizations percent% of users have told others about a bad experience with a mobile app percent% RO JX 13 OF DESIGN UX can reduce dev costs: by investing in UX redesign in its user interface, McAfee saved 90% in support costs UX can increase revenue: an investment portfolio containing companies known for successful UX outperformed market indices and generated 37% growth Approximately 70% of projects fail because of lack of user acceptance Credit Suisse found that implementing a UX-centered strategy for its consumer-facing website reduced errors by 50%, increased usage by 30%, reduced Complexity by 65%, reduced churn by 18%, and increased up-selling by 15% When organizations invest in UX during a project's concept phase, they reduce product dev cycles by 33-50% REFERENCES 1. Business Wire, http://www.businesswire.com/news/home/20120305005633/en/Ap- ple%E2%80%99s-App-Store-Downloads-Top-25-Billion 2. http://www.insidemobileapps.com/2012/02/17/apple-begins-countdown-to-25-billion-downloads-on-ios/ 3. Official Google Blog, http://googleblog.blogspot.com/2011/12/10-billion-android-market-downloads-and.html 4. http://html5camp.com/2011/12/09/android-apps-surpass-10-billion-downloads-1-billion-more-each-month 5. PC Magazine, http://www.pcmag.com/article2/0,2817,2395188,00.asp 6. Ibid. 7. Ibid. 8. Distimo research on Business Insider, http://www.businessinsider.com/here-are-the-most-popular-mo- bile-apps-of-2011-2011-12?nr_email_referer=1 9. Localytics research, http://www.localytics.com/blog/2011/first-impressions-mat- ter-26-percent-of-apps-downloaded-used-just-once/ 10. Nielsen 2011, http://blog.nielsen.com/nielsenwire/?p=30327&shareadraft=baba30327_4ee1215729884 11. Nielsen 2011, http://blog.nielsen.com/nielsenwire/online_mobile/games-most-popular-mobile-app-category 12. EffectiveUI, http://www.effectiveui.com/news-events/11-10-2010.php 13. EffectiveUI, http://email.effectiveui.com/img/downloads/The_ROI_of_UX.pdf ROCKSAUCE