Impact of Video Marketing

ONLINE VIDEO DRIVES CONVERSION AND TRAFFIC WHILE REDUCING RETURNS AND SERVICE COSTS 52% OF CONSUMERS SAY THAT PRODUCT VIDEOS HELP TO MAKE PURCHASE DECISION 66% OF CONSUMERS WATCH VIDEOS TWO OR MORE TIMES 144% PRODUCTS ARE MORE LIKELY TO BE PURCHASED WITH VIDEOS 60% OF THE TIME CONSUMERS ARE FOUND WATCHING VIDEOS VIDEOS BOOST 9% CONVERSIONS UP TO ON THE WEBSITE VISITORS WHO VIEW PRODUCT VIDEOS ARE 857% MORE LIKELY TO BUY THAN VISITORS WHO DO NOT VISITORS WHO VIEW VIDEO STAY TWO MINUTES LONGER ON AN AVERAGE 70% OF VIDEO APPEAR IN TOP 100 SERPS LISTING BLACK FRIDAY VIDEO VIEWS SHOWED A 337% INCREASE RETAIL & BRAND SITES SHARE VIDEOS ON FACEBOOK 46% OF THE TIME, VIA EMAI 40% OF THE TIME & USING TWIT- TER CAPTURING 14% OF THE TIME. SHOELINE.COM SAW 44% INCREASE IN ONLINE SALES CONVERSIONS BY USING VIDEOS TO SHOWCASE THEIR PRODUCTS ZAPPOS REPORTS A 6% TO 30% NCREASE IN SALES FOR PRODUCTS WITH VIDEO RETAIL SITES WITH VIDEO INCREASE CONVERSION BY 30% DELL CREDITS VIDEO WITH REDUCING SERVICE CALL VOLUMES BY 5%. VIRGIN MOBILE EXPECTS VIDEO TO REDUCE CALL VOLUMES BY 14% DISCOVERY CHANNEL INCREASED VIDEO STREAMS 123% BY PROPERLY IMPLEMENTING VIDEO SITEMAPS 20% OF ALL MALES CITED ONLINE VIDEO AS A SIGNIFICANT INFLUENCE IN RECENT PURCHASES OF JEWELRY AND WATCHES ICE.COM FOUND THAT VIEWERS WHO CHOSE TO VIEW VIDEO CONVERTED AT A 400% INCREASE OVER THOSE WHO DID NOT CISCO SURVEY OF US & UK CONSUMERS FINDS THAT SHOPPERS PREFER TO RESEARCH PRODUCTS ONLINE PRIOR TO MAKING IN-STORE PURCHASES AND RECOMMENDS MAKING VIDEO CONTENT WITH PROPER OPTIMIZATION, VIDEO INCREASES THE CHANCE OF A FRONT-PAGE GOOGLE RESULT BY 53% ONLINE VIDEO DRIVES CONVERSION AND TRAFFIC WHILE REDUCING RETURNS AND SERVICE COSTS 52% OF CONSUMERS SAY THAT PRODUCT VIDEOS HELP TO MAKE PURCHASE DECISION 66% OF CONSUMERS WATCH VIDEOS TWO OR MORE TIMES 144% PRODUCTS ARE MORE LIKELY TO BE PURCHASED WITH VIDEOS 60% OF THE TIME CONSUMERS ARE FOUND WATCHING VIDEOS VIDEOS BOOST 9% CONVERSIONS UP TO ON THE WEBSITE VISITORS WHO VIEW PRODUCT VIDEOS ARE 857% MORE LIKELY TO BUY THAN VISITORS WHO DO NOT VISITORS WHO VIEW VIDEO STAY TWO MINUTES LONGER ON AN AVERAGE 70% OF VIDEO APPEAR IN TOP 100 SERPS LISTING BLACK FRIDAY VIDEO VIEWS SHOWED A 337% INCREASE RETAIL & BRAND SITES SHARE VIDEOS ON FACEBOOK 46% OF THE TIME, VIA EMAI 40% OF THE TIME & USING TWIT- TER CAPTURING 14% OF THE TIME. SHOELINE.COM SAW 44% INCREASE IN ONLINE SALES CONVERSIONS BY USING VIDEOS TO SHOWCASE THEIR PRODUCTS ZAPPOS REPORTS A 6% TO 30% NCREASE IN SALES FOR PRODUCTS WITH VIDEO RETAIL SITES WITH VIDEO INCREASE CONVERSION BY 30% DELL CREDITS VIDEO WITH REDUCING SERVICE CALL VOLUMES BY 5%. VIRGIN MOBILE EXPECTS VIDEO TO REDUCE CALL VOLUMES BY 14% DISCOVERY CHANNEL INCREASED VIDEO STREAMS 123% BY PROPERLY IMPLEMENTING VIDEO SITEMAPS 20% OF ALL MALES CITED ONLINE VIDEO AS A SIGNIFICANT INFLUENCE IN RECENT PURCHASES OF JEWELRY AND WATCHES ICE.COM FOUND THAT VIEWERS WHO CHOSE TO VIEW VIDEO CONVERTED AT A 400% INCREASE OVER THOSE WHO DID NOT CISCO SURVEY OF US & UK CONSUMERS FINDS THAT SHOPPERS PREFER TO RESEARCH PRODUCTS ONLINE PRIOR TO MAKING IN-STORE PURCHASES AND RECOMMENDS MAKING VIDEO CONTENT WITH PROPER OPTIMIZATION, VIDEO INCREASES THE CHANCE OF A FRONT-PAGE GOOGLE RESULT BY 53% ONLINE VIDEO DRIVES CONVERSION AND TRAFFIC WHILE REDUCING RETURNS AND SERVICE COSTS 52% OF CONSUMERS SAY THAT PRODUCT VIDEOS HELP TO MAKE PURCHASE DECISION 66% OF CONSUMERS WATCH VIDEOS TWO OR MORE TIMES 144% PRODUCTS ARE MORE LIKELY TO BE PURCHASED WITH VIDEOS 60% OF THE TIME CONSUMERS ARE FOUND WATCHING VIDEOS VIDEOS BOOST 9% CONVERSIONS UP TO ON THE WEBSITE VISITORS WHO VIEW PRODUCT VIDEOS ARE 857% MORE LIKELY TO BUY THAN VISITORS WHO DO NOT VISITORS WHO VIEW VIDEO STAY TWO MINUTES LONGER ON AN AVERAGE 70% OF VIDEO APPEAR IN TOP 100 SERPS LISTING BLACK FRIDAY VIDEO VIEWS SHOWED A 337% INCREASE RETAIL & BRAND SITES SHARE VIDEOS ON FACEBOOK 46% OF THE TIME, VIA EMAI 40% OF THE TIME & USING TWIT- TER CAPTURING 14% OF THE TIME. SHOELINE.COM SAW 44% INCREASE IN ONLINE SALES CONVERSIONS BY USING VIDEOS TO SHOWCASE THEIR PRODUCTS ZAPPOS REPORTS A 6% TO 30% NCREASE IN SALES FOR PRODUCTS WITH VIDEO RETAIL SITES WITH VIDEO INCREASE CONVERSION BY 30% DELL CREDITS VIDEO WITH REDUCING SERVICE CALL VOLUMES BY 5%. VIRGIN MOBILE EXPECTS VIDEO TO REDUCE CALL VOLUMES BY 14% DISCOVERY CHANNEL INCREASED VIDEO STREAMS 123% BY PROPERLY IMPLEMENTING VIDEO SITEMAPS 20% OF ALL MALES CITED ONLINE VIDEO AS A SIGNIFICANT INFLUENCE IN RECENT PURCHASES OF JEWELRY AND WATCHES ICE.COM FOUND THAT VIEWERS WHO CHOSE TO VIEW VIDEO CONVERTED AT A 400% INCREASE OVER THOSE WHO DID NOT CISCO SURVEY OF US & UK CONSUMERS FINDS THAT SHOPPERS PREFER TO RESEARCH PRODUCTS ONLINE PRIOR TO MAKING IN-STORE PURCHASES AND RECOMMENDS MAKING VIDEO CONTENT WITH PROPER OPTIMIZATION, VIDEO INCREASES THE CHANCE OF A FRONT-PAGE GOOGLE RESULT BY 53% ONLINE VIDEO DRIVES CONVERSION AND TRAFFIC WHILE REDUCING RETURNS AND SERVICE COSTS 52% OF CONSUMERS SAY THAT PRODUCT VIDEOS HELP TO MAKE PURCHASE DECISION 66% OF CONSUMERS WATCH VIDEOS TWO OR MORE TIMES 144% PRODUCTS ARE MORE LIKELY TO BE PURCHASED WITH VIDEOS 60% OF THE TIME CONSUMERS ARE FOUND WATCHING VIDEOS VIDEOS BOOST 9% CONVERSIONS UP TO ON THE WEBSITE VISITORS WHO VIEW PRODUCT VIDEOS ARE 857% MORE LIKELY TO BUY THAN VISITORS WHO DO NOT VISITORS WHO VIEW VIDEO STAY TWO MINUTES LONGER ON AN AVERAGE 70% OF VIDEO APPEAR IN TOP 100 SERPS LISTING BLACK FRIDAY VIDEO VIEWS SHOWED A 337% INCREASE RETAIL & BRAND SITES SHARE VIDEOS ON FACEBOOK 46% OF THE TIME, VIA EMAI 40% OF THE TIME & USING TWIT- TER CAPTURING 14% OF THE TIME. SHOELINE.COM SAW 44% INCREASE IN ONLINE SALES CONVERSIONS BY USING VIDEOS TO SHOWCASE THEIR PRODUCTS ZAPPOS REPORTS A 6% TO 30% NCREASE IN SALES FOR PRODUCTS WITH VIDEO RETAIL SITES WITH VIDEO INCREASE CONVERSION BY 30% DELL CREDITS VIDEO WITH REDUCING SERVICE CALL VOLUMES BY 5%. VIRGIN MOBILE EXPECTS VIDEO TO REDUCE CALL VOLUMES BY 14% DISCOVERY CHANNEL INCREASED VIDEO STREAMS 123% BY PROPERLY IMPLEMENTING VIDEO SITEMAPS 20% OF ALL MALES CITED ONLINE VIDEO AS A SIGNIFICANT INFLUENCE IN RECENT PURCHASES OF JEWELRY AND WATCHES ICE.COM FOUND THAT VIEWERS WHO CHOSE TO VIEW VIDEO CONVERTED AT A 400% INCREASE OVER THOSE WHO DID NOT CISCO SURVEY OF US & UK CONSUMERS FINDS THAT SHOPPERS PREFER TO RESEARCH PRODUCTS ONLINE PRIOR TO MAKING IN-STORE PURCHASES AND RECOMMENDS MAKING VIDEO CONTENT WITH PROPER OPTIMIZATION, VIDEO INCREASES THE CHANCE OF A FRONT-PAGE GOOGLE RESULT BY 53% ONLINE VIDEO DRIVES CONVERSION AND TRAFFIC WHILE REDUCING RETURNS AND SERVICE COSTS 52% OF CONSUMERS SAY THAT PRODUCT VIDEOS HELP TO MAKE PURCHASE DECISION 66% OF CONSUMERS WATCH VIDEOS TWO OR MORE TIMES 144% PRODUCTS ARE MORE LIKELY TO BE PURCHASED WITH VIDEOS 60% OF THE TIME CONSUMERS ARE FOUND WATCHING VIDEOS VIDEOS BOOST 9% CONVERSIONS UP TO ON THE WEBSITE VISITORS WHO VIEW PRODUCT VIDEOS ARE 857% MORE LIKELY TO BUY THAN VISITORS WHO DO NOT VISITORS WHO VIEW VIDEO STAY TWO MINUTES LONGER ON AN AVERAGE 70% OF VIDEO APPEAR IN TOP 100 SERPS LISTING BLACK FRIDAY VIDEO VIEWS SHOWED A 337% INCREASE RETAIL & BRAND SITES SHARE VIDEOS ON FACEBOOK 46% OF THE TIME, VIA EMAI 40% OF THE TIME & USING TWIT- TER CAPTURING 14% OF THE TIME. SHOELINE.COM SAW 44% INCREASE IN ONLINE SALES CONVERSIONS BY USING VIDEOS TO SHOWCASE THEIR PRODUCTS ZAPPOS REPORTS A 6% TO 30% NCREASE IN SALES FOR PRODUCTS WITH VIDEO RETAIL SITES WITH VIDEO INCREASE CONVERSION BY 30% DELL CREDITS VIDEO WITH REDUCING SERVICE CALL VOLUMES BY 5%. VIRGIN MOBILE EXPECTS VIDEO TO REDUCE CALL VOLUMES BY 14% DISCOVERY CHANNEL INCREASED VIDEO STREAMS 123% BY PROPERLY IMPLEMENTING VIDEO SITEMAPS 20% OF ALL MALES CITED ONLINE VIDEO AS A SIGNIFICANT INFLUENCE IN RECENT PURCHASES OF JEWELRY AND WATCHES ICE.COM FOUND THAT VIEWERS WHO CHOSE TO VIEW VIDEO CONVERTED AT A 400% INCREASE OVER THOSE WHO DID NOT CISCO SURVEY OF US & UK CONSUMERS FINDS THAT SHOPPERS PREFER TO RESEARCH PRODUCTS ONLINE PRIOR TO MAKING IN-STORE PURCHASES AND RECOMMENDS MAKING VIDEO CONTENT WITH PROPER OPTIMIZATION, VIDEO INCREASES THE CHANCE OF A FRONT-PAGE GOOGLE RESULT BY 53%