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The Impact of Twitter on Brands

THE IMPACT OF TWITTER ON BRANDS 50,773 hashtag mentions LG 20 million impressions 5,000 tweets per hour @LGTicketHunter launched a Twitter exclusive treasure hunt around a Promoted Trend called #LGTicketHunter. 11,947 engagements $50,000 in charitable donations america presents 25% increase in sign-ups @Virgin America used Promoted Trends 11,000 hashtag mentions and Promoted Tweets to announce low fares and gave back to a great cause with Stand Up To Cancer. TOP 5 sale days ever 116% positive mentions increased over the previous day Cadbury 1,800% the brand increased positive mentions of @Wispa Promoted Trend increased positive mentions of chocolate bar #WispaGold and drove 25% engagement rate for "Retweet for Sweets" promotion. 25% engagement rate Immediate connection with the audience CIRQUE DU SOLEIL. new followers per 360 day directly from Promoted Accounts @Cirque du Soleil used Twitter's Promoted Accounts to grow its follower base and then new followers per day 340 of organic followers used Promoted Tweets to announce promotions, tour dates and to drive ticket sales. 87% engagement rate 1,743 new followers @Porsche ran a Promoted Trend campaign in the 594% increase in follows U.S. to launch the 2012 Porsche 911. To maximize the online buzz the brand also used Promoted increase in positive Tweets to seed the #2012Porsche911 hashtag in the days leading up to the Promoted Trend. 300% brand sentiment Sources: https://business.twitter.com/en/optimize/case-studies/lg/index.html https://business.twitter.com/en/optimize/case-studies/virginamerica/index.html https://business.twitter.com/en/optimize/case-studies/cadbury/index.html https://business.twitter.com/en/optimize/case-studies/cds/index.html https://business.twitter.com/en/optimize/case-studies/porsche/index.html wishpond

The Impact of Twitter on Brands

shared by WeAreWishpond on Jan 21
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A Visual Guide to how Brands are using Twitter to boost their social media marketing

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Wishpond

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Social Media
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