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The Impact of Site Speed on Business Results

Speed is the defining factor in success or failure. On the Web 1 second is a long time. Marketers and Web Performance experts have known this for years and they are raising the ALARM! The Impact of Website Speed on Business Results – Why Every Second Counts JUST • Success • Winning • Failure • Losing 1 Conversion Abandonment • More page views User satisfaction Fewer page views User frustration SECOND SEPARATES Go gle YAHOO! amazon.com 500 millisecond 100 millisecond 400 millisecond delay caused delay caused delay caused a 5-9% decrease in traffic. 20% traffic decrease. 1% drop in revenue. A Delay of 1 Second in Page Load Time equals: 7% Loss in Conversions 11% Fewer Pages Viewed 16% Decrease in Customer Satisfaction Everyone Wants Speed There are 954 million mobile 3G subscribers in the world. U.S. National Broadband Penetration Average is 89%. Winners and Losers Separated by Milliseconds Consumers expect Nobody likes websites that load in 8 seconds a website to be loaded or longer in 2 seconds or less 6 Seconds The Average Website Loading Time 0.2 Seconds How long is a second? Google.com finds over 1Billion reference to the word "Speed'" Sunlight travels 186,282 miles in 1 second 0.761 Seconds Google.com Page Load Time 0.4 Seconds The Blink of a Human Eye Marketers Want Speed Shopzilla.com Speeding up their website by 5 seconds increased the conversion rate by 7-12%, doubled the number of visitors from search engine marketing and cut the number of servers required in half. 17-12% Conversions 00:05 = SEOX2 Search Engine Visits Seconds Faster +2 Servers The Average Bounce Rate is 40% website Factors that affect bounce rate from search engines: Content Navigation Site Speed Meta Information Relevancy And finally, Google now considers site speed in its ranking algorithm. Search Engine Optimization professionals want: Faster Websites! Web Performance Optimization (WPO) Expert Sources: Steve Souders http://www.stevesouders.com/blog Stoyan Stefanov http://www.phpied.com Patrick Meenan: http://blog.patrickmeenan.com Sergey Chernyshev http://www.sergeychernyshev.com The Performance Experts @ Yottaa http://blog.yottaa.com yottaa ©Yottaa, Inc. References: Greg Linden's Blog, Steve Souder's Blog, Stoyan Stefanov's Blog, Seriti Consulting, Internetworld.com, mobiThinking.com, InternetRetailer.com, http://www.yottaa.com Clickz.com, Google.com, Yottaa.com, analyticsseo.com, Wikipedia.org 000 00 000 .. ㅇㅇ

The Impact of Site Speed on Business Results

shared by rmmojado on Jan 24
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Speed is the defining factor in success or failure. On the web 1 second is a lo ng time. Marketers and web performance experts have known this for years and they are raising the ALARM! Find out more i...

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Yottaa

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Business
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