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Igniting Content Marketing with Thought Leadership

IGNITING Your C ontent MARKETING WITH THOUGHT LEADERSHIP Brạnd Blogs Whitepapers- Keynotes Elegant s Cete Marketing Automation Demand Thought Leadership Content Marketing Relevant Leads BIGGEST CONTENT MARKETING CHALLENGE IProducing Engaging Content36% IProducing Enough Content 21% 11% MARKETERS CAN'T 36% Pdung Eng Budget to Produce Content20% Lack of C-Level Buy-in 11% IProducing a Variety of Content9% I PRODUCE ENOUGH ENGAGIN G CONTENT No Answer. 21% Enthusiacts in North America: Top content preferences 1. Thought Leadership BUYERS WANT THOUGHT 2. Analysis LEADERSSHIP FroM VENDORS 3. Statistics Source: Global IT Content Survey ot 2011. DG Connect sO UNLOCK Your Experts TO ...AND IGNITE Your CONTENT CAPTURE THOUGHT LEADERSHIP... MARKETING FUNNEL 1 to many 1 to 1 Individual WI Expertise keynotes panels ebooks blogs articles Present Publish Awareness Key Audience Business Value #2 slideshows Proposition Consideration & Evaluation Lenses webinars Promote events ideos tyle Pitch email social medig shos Individual 2 Individual #3 Expertise Expertise #3 Purchase lectl openy Created by KJR Associates, www.kirassociates.com, a Leader in Content and Thought Leadership Marketing KJR Sources: B2B Online, IDG Connect, http://www.thoughtleadersglobal.com/, Church, Thought Leaders, 2011 ASSOCIATES IGNITING Your C ontent MARKETING wITh THOUGHT LEADERSHIP Whitepapers Brand Blogs Keynotes Keyalas nis Clte Marketing Automation Elegant Thought Leadership Content Marketing Demand Relevant Leads BIGGEST CONTENT MARKETING CHALLENGE 9% MARKETERS CAN'T I Producing Engaging Content36% IProducing Enough Content 21% 36% Eng Budget to Produce Content20% Lack of C-Level Buy-in 11% Producing a Variety of Content9% No Answer. PRODUCE ENOUGH ENGAGIN G CONTENT 20% 3% 21% Podng Eng Enthusiacts in North America: Top content preferences 1. Thought Leadership BUYERS WANT THOUGHT 2. Analyaic LEADERSSHIP FroM VENDORS 3. Statistics Source: Global IT Content Survey of 2011, DG Connect SO UNLOCK YOUR EXPERT S TO ...AND IGNITE YOUR CONTENT CAPTURE THOUGHT LEADERSHIP... MARKETING FUNNEL 1 to many 1 to 1 Individual I Expertise keynotes panels ebooks blogs articles Present Publish Awareness Key Audience Business Value # 2 slideshoes Proposition Consideration & Evaluation Lenses twebinars Promote events sideos epety let Pitch email social medica shous Individual 2 Expertise Individual #3 Expertise # 3 Purchase hopeny Created by KJR Associates, www.kirassociates.com, a Leader in Content and Thought Leadership Marketing KJR Sources: B2B Online, IDG Connect, http://www.thoughtleadersglobal.com/, Church, Thought Leaders, 2011 ASSOCIATES IGNITING Your C ontent MARKETING wITh THOUGHT LEADERSHIP Whitepapers Brand Blogs Keynotes Keyalas nis Clte Marketing Automation Elegant Thought Leadership Content Marketing Demand Relevant Leads BIGGEST CONTENT MARKETING CHALLENGE 9% MARKETERS CAN'T I Producing Engaging Content36% IProducing Enough Content 21% 36% Eng Budget to Produce Content20% Lack of C-Level Buy-in 11% Producing a Variety of Content9% No Answer. PRODUCE ENOUGH ENGAGIN G CONTENT 20% 3% 21% Podng Eng Enthusiacts in North America: Top content preferences 1. Thought Leadership BUYERS WANT THOUGHT 2. Analyaic LEADERSSHIP FroM VENDORS 3. Statistics Source: Global IT Content Survey of 2011, DG Connect SO UNLOCK YOUR EXPERT S TO ...AND IGNITE YOUR CONTENT CAPTURE THOUGHT LEADERSHIP... MARKETING FUNNEL 1 to many 1 to 1 Individual I Expertise keynotes panels ebooks blogs articles Present Publish Awareness Key Audience Business Value # 2 slideshoes Proposition Consideration & Evaluation Lenses twebinars Promote events sideos epety let Pitch email social medica shous Individual 2 Expertise Individual #3 Expertise # 3 Purchase hopeny Created by KJR Associates, www.kirassociates.com, a Leader in Content and Thought Leadership Marketing KJR Sources: B2B Online, IDG Connect, http://www.thoughtleadersglobal.com/, Church, Thought Leaders, 2011 ASSOCIATES IGNITING Your C ontent MARKETING wITh THOUGHT LEADERSHIP Whitepapers Brand Blogs Keynotes Keyalas nis Clte Marketing Automation Elegant Thought Leadership Content Marketing Demand Relevant Leads BIGGEST CONTENT MARKETING CHALLENGE 9% MARKETERS CAN'T I Producing Engaging Content36% IProducing Enough Content 21% 36% Eng Budget to Produce Content20% Lack of C-Level Buy-in 11% Producing a Variety of Content9% No Answer. PRODUCE ENOUGH ENGAGIN G CONTENT 20% 3% 21% Podng Eng Enthusiacts in North America: Top content preferences 1. Thought Leadership BUYERS WANT THOUGHT 2. Analyaic LEADERSSHIP FroM VENDORS 3. Statistics Source: Global IT Content Survey of 2011, DG Connect SO UNLOCK YOUR EXPERT S TO ...AND IGNITE YOUR CONTENT CAPTURE THOUGHT LEADERSHIP... MARKETING FUNNEL 1 to many 1 to 1 Individual I Expertise keynotes panels ebooks blogs articles Present Publish Awareness Key Audience Business Value # 2 slideshoes Proposition Consideration & Evaluation Lenses twebinars Promote events sideos epety let Pitch email social medica shous Individual 2 Expertise Individual #3 Expertise # 3 Purchase hopeny Created by KJR Associates, www.kirassociates.com, a Leader in Content and Thought Leadership Marketing KJR Sources: B2B Online, IDG Connect, http://www.thoughtleadersglobal.com/, Church, Thought Leaders, 2011 ASSOCIATES IGNITING Your C ontent MARKETING wITh THOUGHT LEADERSHIP Whitepapers Brand Blogs Keynotes Keyalas nis Clte Marketing Automation Elegant Thought Leadership Content Marketing Demand Relevant Leads BIGGEST CONTENT MARKETING CHALLENGE 9% MARKETERS CAN'T I Producing Engaging Content36% IProducing Enough Content 21% 36% Eng Budget to Produce Content20% Lack of C-Level Buy-in 11% Producing a Variety of Content9% No Answer. PRODUCE ENOUGH ENGAGIN G CONTENT 20% 3% 21% Podng Eng Enthusiacts in North America: Top content preferences 1. Thought Leadership BUYERS WANT THOUGHT 2. Analyaic LEADERSSHIP FroM VENDORS 3. Statistics Source: Global IT Content Survey of 2011, DG Connect SO UNLOCK YOUR EXPERT S TO ...AND IGNITE YOUR CONTENT CAPTURE THOUGHT LEADERSHIP... MARKETING FUNNEL 1 to many 1 to 1 Individual I Expertise keynotes panels ebooks blogs articles Present Publish Awareness Key Audience Business Value # 2 slideshoes Proposition Consideration & Evaluation Lenses twebinars Promote events sideos epety let Pitch email social medica shous Individual 2 Expertise Individual #3 Expertise # 3 Purchase hopeny Created by KJR Associates, www.kirassociates.com, a Leader in Content and Thought Leadership Marketing KJR Sources: B2B Online, IDG Connect, http://www.thoughtleadersglobal.com/, Church, Thought Leaders, 2011 ASSOCIATES IGNITING Your C ontent MARKETING wITh THOUGHT LEADERSHIP Whitepapers Brand Blogs Keynotes Keyalas nis Clte Marketing Automation Elegant Thought Leadership Content Marketing Demand Relevant Leads BIGGEST CONTENT MARKETING CHALLENGE 9% MARKETERS CAN'T I Producing Engaging Content36% IProducing Enough Content 21% 36% Eng Budget to Produce Content20% Lack of C-Level Buy-in 11% Producing a Variety of Content9% No Answer. PRODUCE ENOUGH ENGAGIN G CONTENT 20% 3% 21% Podng Eng Enthusiacts in North America: Top content preferences 1. Thought Leadership BUYERS WANT THOUGHT 2. Analyaic LEADERSSHIP FroM VENDORS 3. Statistics Source: Global IT Content Survey of 2011, DG Connect SO UNLOCK YOUR EXPERT S TO ...AND IGNITE YOUR CONTENT CAPTURE THOUGHT LEADERSHIP... MARKETING FUNNEL 1 to many 1 to 1 Individual I Expertise keynotes panels ebooks blogs articles Present Publish Awareness Key Audience Business Value # 2 slideshoes Proposition Consideration & Evaluation Lenses twebinars Promote events sideos epety let Pitch email social medica shous Individual 2 Expertise Individual #3 Expertise # 3 Purchase hopeny Created by KJR Associates, www.kirassociates.com, a Leader in Content and Thought Leadership Marketing KJR Sources: B2B Online, IDG Connect, http://www.thoughtleadersglobal.com/, Church, Thought Leaders, 2011 ASSOCIATES IGNITING Your C ontent MARKETING wITh THOUGHT LEADERSHIP Whitepapers Brand Blogs Keynotes Keyalas nis Clte Marketing Automation Elegant Thought Leadership Content Marketing Demand Relevant Leads BIGGEST CONTENT MARKETING CHALLENGE 9% MARKETERS CAN'T I Producing Engaging Content36% IProducing Enough Content 21% 36% Eng Budget to Produce Content20% Lack of C-Level Buy-in 11% Producing a Variety of Content9% No Answer. PRODUCE ENOUGH ENGAGIN G CONTENT 20% 3% 21% Podng Eng Enthusiacts in North America: Top content preferences 1. Thought Leadership BUYERS WANT THOUGHT 2. Analyaic LEADERSSHIP FroM VENDORS 3. Statistics Source: Global IT Content Survey of 2011, DG Connect SO UNLOCK YOUR EXPERT S TO ...AND IGNITE YOUR CONTENT CAPTURE THOUGHT LEADERSHIP... MARKETING FUNNEL 1 to many 1 to 1 Individual I Expertise keynotes panels ebooks blogs articles Present Publish Awareness Key Audience Business Value # 2 slideshoes Proposition Consideration & Evaluation Lenses twebinars Promote events sideos epety let Pitch email social medica shous Individual 2 Expertise Individual #3 Expertise # 3 Purchase hopeny Created by KJR Associates, www.kirassociates.com, a Leader in Content and Thought Leadership Marketing KJR Sources: B2B Online, IDG Connect, http://www.thoughtleadersglobal.com/, Church, Thought Leaders, 2011 ASSOCIATES

Igniting Content Marketing with Thought Leadership

shared by KenRutsky on Sep 08
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Explains the need for Thought Leadership to drive successful content marketing and provides a framework for the capture and distribution of Thought Leadership Content.

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