If Social Media Could Predict Oscar Winners

@WINNER IS. SOCIAL OSCAR BUZZ IF SOCIAL MEDIA COULD PREDICT THE OSCARS With the 84th annual Academy Awards on the horizon social media platforms have been buzzing with commentary and speculation about the Oscar nominees. NM Incite analyzed over 120,000 messages to see who is getting the most social buzz and how that may help to predict this year's winners. Size equals share of The nominees for Best Picture that are getting the most buzz aren't necessarily the ones with- the SOCIAL MEDIA mentions on social media OSCAR WINNER. sites among Best Film highest revenue at the box office. nominees. BEST PICTURE NOMINEES S200 20% 9% 8% 8% 8% 0/0 0/0 23% 8% EXTREMELY LOUD & INCREDIBLY CLOSE THE ARTIST MONEYBALL MIDNIGHT IN PARIS TREE OF LIFE $28.3 MILLION $75.6 MILLION $56.5 MILLION S13.3 MILLION $30.8 MILLION HUGO THE HELP THE DESCENDANTS WAR HORSE $674 MILLION $169.6 MILLION $75.8 MILLION $78.8 MILLION EW tracks the ranking predictions about Oscar nominees each Size equals share of mentions on social media sites among year. In most instances the nominee with the most social buzz is not trending the highest in Oscar predictions. Best Acting nominees. BEST ACTOR NOMINEES BEST ACTRESS NOMINEES 26% 20% 19% 24% 21% 17% 13% 17% 22% 21% GEORGE CLOONEY BRAD PITT DEMIÁN BICHIR MERYL STREEP VIOLA DAVIS GLENN CLOSE THE DESCENDANTS MONEYBALI A BETTER LIFE THE IRON LADY THE HELP ALBERT NOBBS GARY OLDMAN JEAN DUJARDIN ROONEY MARA MICHELLE WILLIAMS TINKER TAILOR SOLDIER SPY THE ARTIST THE GIRL WITH THE DRAGON TATTOO MY WEEK WITH MARILYN Size equals share of mentions on social media sites among Best Supporting nominees. BEST SUPPORTING ACTOR NOMINEES BEST SUPPORTING ACTRESS NOMINEES 20% 21% 19% 30% 18% 26% 17% 16% 19% 15% JONAH HILL NICK NOLTE KENNETH BRANAGH MELISSA MCCARTHY BÉRÉNICE BEJO JANET MCTEER MONEYBALL WARRIOR MY WEEK WITH MARILYN BRIDESMAIDS THE ARTIST ALBERT NOBBS CHRISTOPHER PLUMMER MAX VON SYDOW OCTAVIA SPENCER JESSICA CHASTAIN BEGINNERS EXTREMELY LOUD & INCREDIBLY CLOSE THE HELP THE HELP SOURCES: EW.COM I NMINCITE.COM I MASHABLE.COM Flowtown. In Partnership with Column Five IMAGE SOURCES: IMBD.COM GROSS REVENUE AS OF FEBRUARY 2012 • THE ARTIST • MONEYBALL ENTERTAINMENT WEEKLY OSCAR RANKING • THE HELP •MIDNIGHT IN PARIS THE DESCENDANTS TREE OF LIFE ENTERTAINMENT WEEKLY OSCAR RANKING WAR HORSE EXTREMELY LOUD & INCREDIBLY CLOSE T WEEKLY OSCAR RANKING ENTERTAINMENT ENTERTAINMENT WEEKLY OSCAR RANKING @WINNER IS. SOCIAL OSCAR BUZZ IF SOCIAL MEDIA COULD PREDICT THE OSCARS With the 84th annual Academy Awards on the horizon social media platforms have been buzzing with commentary and speculation about the Oscar nominees. NM Incite analyzed over 120,000 messages to see who is getting the most social buzz and how that may help to predict this year's winners. Size equals share of The nominees for Best Picture that are getting the most buzz aren't necessarily the ones with- the SOCIAL MEDIA mentions on social media OSCAR WINNER. sites among Best Film highest revenue at the box office. nominees. BEST PICTURE NOMINEES S200 20% 9% 8% 8% 8% 0/0 0/0 23% 8% EXTREMELY LOUD & INCREDIBLY CLOSE THE ARTIST MONEYBALL MIDNIGHT IN PARIS TREE OF LIFE $28.3 MILLION $75.6 MILLION $56.5 MILLION S13.3 MILLION $30.8 MILLION HUGO THE HELP THE DESCENDANTS WAR HORSE $674 MILLION $169.6 MILLION $75.8 MILLION $78.8 MILLION EW tracks the ranking predictions about Oscar nominees each Size equals share of mentions on social media sites among year. In most instances the nominee with the most social buzz is not trending the highest in Oscar predictions. Best Acting nominees. BEST ACTOR NOMINEES BEST ACTRESS NOMINEES 26% 20% 19% 24% 21% 17% 13% 17% 22% 21% GEORGE CLOONEY BRAD PITT DEMIÁN BICHIR MERYL STREEP VIOLA DAVIS GLENN CLOSE THE DESCENDANTS MONEYBALI A BETTER LIFE THE IRON LADY THE HELP ALBERT NOBBS GARY OLDMAN JEAN DUJARDIN ROONEY MARA MICHELLE WILLIAMS TINKER TAILOR SOLDIER SPY THE ARTIST THE GIRL WITH THE DRAGON TATTOO MY WEEK WITH MARILYN Size equals share of mentions on social media sites among Best Supporting nominees. BEST SUPPORTING ACTOR NOMINEES BEST SUPPORTING ACTRESS NOMINEES 20% 21% 19% 30% 18% 26% 17% 16% 19% 15% JONAH HILL NICK NOLTE KENNETH BRANAGH MELISSA MCCARTHY BÉRÉNICE BEJO JANET MCTEER MONEYBALL WARRIOR MY WEEK WITH MARILYN BRIDESMAIDS THE ARTIST ALBERT NOBBS CHRISTOPHER PLUMMER MAX VON SYDOW OCTAVIA SPENCER JESSICA CHASTAIN BEGINNERS EXTREMELY LOUD & INCREDIBLY CLOSE THE HELP THE HELP SOURCES: EW.COM I NMINCITE.COM I MASHABLE.COM Flowtown. In Partnership with Column Five IMAGE SOURCES: IMBD.COM GROSS REVENUE AS OF FEBRUARY 2012 • THE ARTIST • MONEYBALL • THE HELP •MIDNIGHT IN PARIS ENTERTAINMENT WEEKLY OSCAR RANKING THE DESCENDANTS TREE OF LIFE WAR HORSE EXTREMELY LOUD & INCREDIBLY CLOSE ENTERTAINMENT WEEKLY OSCAR RANKING T WEEKLY OSCAR RANKING ENTERTAINMENT ENTERTAINMENT WEEKLY OSCAR RANKING @WINNER IS. SOCIAL OSCAR BUZZ IF SOCIAL MEDIA COULD PREDICT THE OSCARS With the 84th annual Academy Awards on the horizon social media platforms have been buzzing with commentary and speculation about the Oscar nominees. NM Incite analyzed over 120,000 messages to see who is getting the most social buzz and how that may help to predict this year's winners. Size equals share of The nominees for Best Picture that are getting the most buzz aren't necessarily the ones with- the SOCIAL MEDIA mentions on social media OSCAR WINNER. sites among Best Film highest revenue at the box office. nominees. BEST PICTURE NOMINEES S200 20% 9% 8% 8% 8% 0/0 0/0 23% 8% EXTREMELY LOUD & INCREDIBLY CLOSE THE ARTIST MONEYBALL MIDNIGHT IN PARIS TREE OF LIFE $28.3 MILLION $75.6 MILLION $56.5 MILLION S13.3 MILLION $30.8 MILLION HUGO THE HELP THE DESCENDANTS WAR HORSE $674 MILLION $169.6 MILLION $75.8 MILLION $78.8 MILLION EW tracks the ranking predictions about Oscar nominees each Size equals share of mentions on social media sites among year. In most instances the nominee with the most social buzz is not trending the highest in Oscar predictions. Best Acting nominees. BEST ACTOR NOMINEES BEST ACTRESS NOMINEES 26% 20% 19% 24% 21% 17% 13% 17% 22% 21% GEORGE CLOONEY BRAD PITT DEMIÁN BICHIR MERYL STREEP VIOLA DAVIS GLENN CLOSE THE DESCENDANTS MONEYBALI A BETTER LIFE THE IRON LADY THE HELP ALBERT NOBBS GARY OLDMAN JEAN DUJARDIN ROONEY MARA MICHELLE WILLIAMS TINKER TAILOR SOLDIER SPY THE ARTIST THE GIRL WITH THE DRAGON TATTOO MY WEEK WITH MARILYN Size equals share of mentions on social media sites among Best Supporting nominees. BEST SUPPORTING ACTOR NOMINEES BEST SUPPORTING ACTRESS NOMINEES 20% 21% 19% 30% 18% 26% 17% 16% 19% 15% JONAH HILL NICK NOLTE KENNETH BRANAGH MELISSA MCCARTHY BÉRÉNICE BEJO JANET MCTEER MONEYBALL WARRIOR MY WEEK WITH MARILYN BRIDESMAIDS THE ARTIST ALBERT NOBBS CHRISTOPHER PLUMMER MAX VON SYDOW OCTAVIA SPENCER JESSICA CHASTAIN BEGINNERS EXTREMELY LOUD & INCREDIBLY CLOSE THE HELP THE HELP SOURCES: EW.COM I NMINCITE.COM I MASHABLE.COM Flowtown. In Partnership with Column Five IMAGE SOURCES: IMBD.COM GROSS REVENUE AS OF FEBRUARY 2012 • THE ARTIST • MONEYBALL • THE HELP •MIDNIGHT IN PARIS ENTERTAINMENT WEEKLY OSCAR RANKING THE DESCENDANTS TREE OF LIFE WAR HORSE EXTREMELY LOUD & INCREDIBLY CLOSE ENTERTAINMENT WEEKLY OSCAR RANKING T WEEKLY OSCAR RANKING ENTERTAINMENT ENTERTAINMENT WEEKLY OSCAR RANKING @WINNER IS. SOCIAL OSCAR BUZZ IF SOCIAL MEDIA COULD PREDICT THE OSCARS With the 84th annual Academy Awards on the horizon social media platforms have been buzzing with commentary and speculation about the Oscar nominees. NM Incite analyzed over 120,000 messages to see who is getting the most social buzz and how that may help to predict this year's winners. Size equals share of The nominees for Best Picture that are getting the most buzz aren't necessarily the ones with- the SOCIAL MEDIA mentions on social media OSCAR WINNER. sites among Best Film highest revenue at the box office. nominees. BEST PICTURE NOMINEES S200 20% 9% 8% 8% 8% 0/0 0/0 23% 8% EXTREMELY LOUD & INCREDIBLY CLOSE THE ARTIST MONEYBALL MIDNIGHT IN PARIS TREE OF LIFE $28.3 MILLION $75.6 MILLION $56.5 MILLION S13.3 MILLION $30.8 MILLION HUGO THE HELP THE DESCENDANTS WAR HORSE $674 MILLION $169.6 MILLION $75.8 MILLION $78.8 MILLION EW tracks the ranking predictions about Oscar nominees each Size equals share of mentions on social media sites among year. In most instances the nominee with the most social buzz is not trending the highest in Oscar predictions. Best Acting nominees. BEST ACTOR NOMINEES BEST ACTRESS NOMINEES 26% 20% 19% 24% 21% 17% 13% 17% 22% 21% GEORGE CLOONEY BRAD PITT DEMIÁN BICHIR MERYL STREEP VIOLA DAVIS GLENN CLOSE THE DESCENDANTS MONEYBALI A BETTER LIFE THE IRON LADY THE HELP ALBERT NOBBS GARY OLDMAN JEAN DUJARDIN ROONEY MARA MICHELLE WILLIAMS TINKER TAILOR SOLDIER SPY THE ARTIST THE GIRL WITH THE DRAGON TATTOO MY WEEK WITH MARILYN Size equals share of mentions on social media sites among Best Supporting nominees. BEST SUPPORTING ACTOR NOMINEES BEST SUPPORTING ACTRESS NOMINEES 20% 21% 19% 30% 18% 26% 17% 16% 19% 15% JONAH HILL NICK NOLTE KENNETH BRANAGH MELISSA MCCARTHY BÉRÉNICE BEJO JANET MCTEER MONEYBALL WARRIOR MY WEEK WITH MARILYN BRIDESMAIDS THE ARTIST ALBERT NOBBS CHRISTOPHER PLUMMER MAX VON SYDOW OCTAVIA SPENCER JESSICA CHASTAIN BEGINNERS EXTREMELY LOUD & INCREDIBLY CLOSE THE HELP THE HELP SOURCES: EW.COM I NMINCITE.COM I MASHABLE.COM Flowtown. In Partnership with Column Five IMAGE SOURCES: IMBD.COM GROSS REVENUE AS OF FEBRUARY 2012 • THE ARTIST • MONEYBALL • THE HELP •MIDNIGHT IN PARIS ENTERTAINMENT WEEKLY OSCAR RANKING THE DESCENDANTS TREE OF LIFE WAR HORSE EXTREMELY LOUD & INCREDIBLY CLOSE ENTERTAINMENT WEEKLY OSCAR RANKING T WEEKLY OSCAR RANKING ENTERTAINMENT ENTERTAINMENT WEEKLY OSCAR RANKING @WINNER IS. SOCIAL OSCAR BUZZ IF SOCIAL MEDIA COULD PREDICT THE OSCARS With the 84th annual Academy Awards on the horizon social media platforms have been buzzing with commentary and speculation about the Oscar nominees. NM Incite analyzed over 120,000 messages to see who is getting the most social buzz and how that may help to predict this year's winners. Size equals share of The nominees for Best Picture that are getting the most buzz aren't necessarily the ones with- the SOCIAL MEDIA mentions on social media OSCAR WINNER. sites among Best Film highest revenue at the box office. nominees. BEST PICTURE NOMINEES S200 20% 9% 8% 8% 8% 0/0 0/0 23% 8% EXTREMELY LOUD & INCREDIBLY CLOSE THE ARTIST MONEYBALL MIDNIGHT IN PARIS TREE OF LIFE $28.3 MILLION $75.6 MILLION $56.5 MILLION S13.3 MILLION $30.8 MILLION HUGO THE HELP THE DESCENDANTS WAR HORSE $674 MILLION $169.6 MILLION $75.8 MILLION $78.8 MILLION EW tracks the ranking predictions about Oscar nominees each Size equals share of mentions on social media sites among year. In most instances the nominee with the most social buzz is not trending the highest in Oscar predictions. Best Acting nominees. BEST ACTOR NOMINEES BEST ACTRESS NOMINEES 26% 20% 19% 24% 21% 17% 13% 17% 22% 21% GEORGE CLOONEY BRAD PITT DEMIÁN BICHIR MERYL STREEP VIOLA DAVIS GLENN CLOSE THE DESCENDANTS MONEYBALI A BETTER LIFE THE IRON LADY THE HELP ALBERT NOBBS GARY OLDMAN JEAN DUJARDIN ROONEY MARA MICHELLE WILLIAMS TINKER TAILOR SOLDIER SPY THE ARTIST THE GIRL WITH THE DRAGON TATTOO MY WEEK WITH MARILYN Size equals share of mentions on social media sites among Best Supporting nominees. BEST SUPPORTING ACTOR NOMINEES BEST SUPPORTING ACTRESS NOMINEES 20% 21% 19% 30% 18% 26% 17% 16% 19% 15% JONAH HILL NICK NOLTE KENNETH BRANAGH MELISSA MCCARTHY BÉRÉNICE BEJO JANET MCTEER MONEYBALL WARRIOR MY WEEK WITH MARILYN BRIDESMAIDS THE ARTIST ALBERT NOBBS CHRISTOPHER PLUMMER MAX VON SYDOW OCTAVIA SPENCER JESSICA CHASTAIN BEGINNERS EXTREMELY LOUD & INCREDIBLY CLOSE THE HELP THE HELP SOURCES: EW.COM I NMINCITE.COM I MASHABLE.COM Flowtown. In Partnership with Column Five IMAGE SOURCES: IMBD.COM GROSS REVENUE AS OF FEBRUARY 2012 • THE ARTIST • MONEYBALL • THE HELP •MIDNIGHT IN PARIS ENTERTAINMENT WEEKLY OSCAR RANKING THE DESCENDANTS TREE OF LIFE WAR HORSE EXTREMELY LOUD & INCREDIBLY CLOSE ENTERTAINMENT WEEKLY OSCAR RANKING T WEEKLY OSCAR RANKING ENTERTAINMENT ENTERTAINMENT WEEKLY OSCAR RANKING @WINNER IS. SOCIAL OSCAR BUZZ IF SOCIAL MEDIA COULD PREDICT THE OSCARS With the 84th annual Academy Awards on the horizon social media platforms have been buzzing with commentary and speculation about the Oscar nominees. NM Incite analyzed over 120,000 messages to see who is getting the most social buzz and how that may help to predict this year's winners. Size equals share of The nominees for Best Picture that are getting the most buzz aren't necessarily the ones with- the SOCIAL MEDIA mentions on social media OSCAR WINNER. sites among Best Film highest revenue at the box office. nominees. BEST PICTURE NOMINEES S200 20% 9% 8% 8% 8% 0/0 0/0 23% 8% EXTREMELY LOUD & INCREDIBLY CLOSE THE ARTIST MONEYBALL MIDNIGHT IN PARIS TREE OF LIFE $28.3 MILLION $75.6 MILLION $56.5 MILLION S13.3 MILLION $30.8 MILLION HUGO THE HELP THE DESCENDANTS WAR HORSE $674 MILLION $169.6 MILLION $75.8 MILLION $78.8 MILLION EW tracks the ranking predictions about Oscar nominees each Size equals share of mentions on social media sites among year. In most instances the nominee with the most social buzz is not trending the highest in Oscar predictions. Best Acting nominees. BEST ACTOR NOMINEES BEST ACTRESS NOMINEES 26% 20% 19% 24% 21% 17% 13% 17% 22% 21% GEORGE CLOONEY BRAD PITT DEMIÁN BICHIR MERYL STREEP VIOLA DAVIS GLENN CLOSE THE DESCENDANTS MONEYBALI A BETTER LIFE THE IRON LADY THE HELP ALBERT NOBBS GARY OLDMAN JEAN DUJARDIN ROONEY MARA MICHELLE WILLIAMS TINKER TAILOR SOLDIER SPY THE ARTIST THE GIRL WITH THE DRAGON TATTOO MY WEEK WITH MARILYN Size equals share of mentions on social media sites among Best Supporting nominees. BEST SUPPORTING ACTOR NOMINEES BEST SUPPORTING ACTRESS NOMINEES 20% 21% 19% 30% 18% 26% 17% 16% 19% 15% JONAH HILL NICK NOLTE KENNETH BRANAGH MELISSA MCCARTHY BÉRÉNICE BEJO JANET MCTEER MONEYBALL WARRIOR MY WEEK WITH MARILYN BRIDESMAIDS THE ARTIST ALBERT NOBBS CHRISTOPHER PLUMMER MAX VON SYDOW OCTAVIA SPENCER JESSICA CHASTAIN BEGINNERS EXTREMELY LOUD & INCREDIBLY CLOSE THE HELP THE HELP SOURCES: EW.COM I NMINCITE.COM I MASHABLE.COM Flowtown. In Partnership with Column Five IMAGE SOURCES: IMBD.COM GROSS REVENUE AS OF FEBRUARY 2012 • THE ARTIST • MONEYBALL • THE HELP •MIDNIGHT IN PARIS ENTERTAINMENT WEEKLY OSCAR RANKING THE DESCENDANTS TREE OF LIFE WAR HORSE EXTREMELY LOUD & INCREDIBLY CLOSE ENTERTAINMENT WEEKLY OSCAR RANKING T WEEKLY OSCAR RANKING ENTERTAINMENT ENTERTAINMENT WEEKLY OSCAR RANKING