"If Hell Freezes Over" - Why Developers Use Adblockers

Software Developers' Adblock Use How developers differ from the rest of the world* Average adblock use on SPON Developers Do you use an adblocker in your job? 1/4 of all SPON-readers use an adblocker *** no yes 45% 55% Developers Do you use an adblocker on your private devices? yes no 3/4 72% 28% off all developers use an adblocker in their private life Extract: Adblock-using Developers would turn off their adblocker if Adblock-using Developers What kind of adblocker do you use? "Hell freezes over" “Ads were less aggressive" "They want to support a site" Adblocker with something else to block 11% predefined whitelist 30% "They would only see non-moving, small ads" Adblocker with a Idont't know 12% self-configured whitelist 19% "Ads don't affect usability" Adblocker that blocks every ad 28% "Never" Sources mgm tp - in-house survey with the answers of 130 IT-affin employees Webgilde - http://webgilde.com/en/adblock-users/ Spiegel Online - http:/7bit.ly/adblock-use-SPON mgm partners technology *** www.mgm-tp.com- Innovation Implemented. About 16 million people are using the leading adblocker every day.*