HTML5: What Marketers Need to Know

HTML HTML5: What Marketers Need to Know You've likely heard the term HTML5' a lot recently, but what does it mean for marketers? HTML5 is a browser-based programming language that can make your content more accessible and interactive, with app-like usability and mobile-friendly delivery. The growth of HTML5 is undeniable, and its benefits for marketers are clear. Here's more: (2) (4) Key benefits for marketers Main features of HTML5 48% Cross-platform Searchable Cost-Effective 49% Rich Media Camera Access Geolocation Accessible App-like Behaviors of developers are already of U.S. mobile users prefer to use using HTML5 (1) the browser vs. native apps (3) Build Once, Run Anywhere With HTML5, you can make your content automatically available on any web-enabled device. Here's a list of the browsers that support this web language. Market Share HTML5 Support Internet Explorer 6-8 Google Chrome Mozilla Firefox 28% 24% 23% Internet Explorer 9 Apple Safari iPhone/iPad Opera Google Android Other 9% 4% 4% 2% 2% 4% (5) The Future of HTML5 In 15 short months, we've seen HTML5 grow from idea to actualization. It is a trend that is likely to keep snowballing within the next few years. 80% By 2015, 80% of all mobile apps will be 79% of mobile app developers plan to implement based wholly or in part on HTML5 (6) HTML5 in the near future (7) Who's Doing It? Some of the biggest brands in the world are already using HTML5. Ford vimeo FINANCIAL THX TIMES Burrows Communications Agency Many brands don't like being part of someone else's ecosystem because they lose control of pricing and subscribers. The Financial Times Vimeo used HTML5 for a self-hosted created the "Ford Showroom" awards show because they wanted "the benefits of native app performance and user interface without the limitations of application for their client by utilizing HTML5. Burrows states that "the days of companies just wanting an iOS based application are over. Now, it's all about cross platform and how many Android tablets and iPads you can support. The cost savings of not developing twice can add up to the hundreds of thousands.." recently announced "it will shut off its iPad app completely following the success of its HTML5 web page" so that it can have full control over its slower development time." With HTML5, one standard link operated across all devices and Vimeo didn't have to waste time and resources into applications. building costly apps for various (8) devices. (10) (9) Created and sponsored by 4überflip www.uberflip.com Sources 1. http://www.sdtimes.com/link/36265 2. http://mobithinking.com/native-or-web-app 3. http://www.comscore.com/Press_Events/Press_Releases/2012/6/comScore_Reports_April_2012_U.S_Mobile_ Subscriber_Market_Share 4. http://www.contentmarketinginstitute.com/2012/04/html5-things-marketers-need-to-know/ http://www.dharne.com/blog/2010/04/06/the-5-most-important-features-of-html5/ 5. http://inspirationfeed.com/inspiration/infographics/the-current-state-of-html5-infographic/ 6. http://www.readwriteweb.com/mobile/2012/05/infographic-taking-html5-to-the-next-level-for-mobile.php 7. http://www.readwriteweb.com/mobile/2012/05/infographic-taking-html5-to-the-next-level-for-mobile.php 8. http://www.bbc.co.uk/news/business-17931814 9. http://www.sencha.com/blog/sencha-customer-spotlight-burrows-ford/ 10. http://www.sencha.com/blog/sencha-touch-customer-spotlight-vimeo