How to win the zero moment of truth- Zmot marketing strategy

Marketing ZVO Media Mosaic Zvc N@ Zero Moment of Truth 3 Challenges Faced By Marketers Business Awarness Problem (ap) 1 Measured by traffic BAP is how to popularize your existential presence e ProspectEngagement Problem en Measured by likes, followers, friends and views PEP is how to influence your interlocutor Product Differentiation Problem (PP) Measured by sales PDP is how to get them to transact with you The ZMdmodel In Dígital Ecology Zero Moment of Truth STIMULUS FMOT SMOT ZMd Zero Momeat of Truth LZVO Strategy Zero Moment of Truth Differentiated Content & Integrated Media Differentiated Content Zero Moment of Truth STRATEGY Content Set Pieces Micro Content > Creative Content Curated Content > Analytical Content <> Social Profile Content Creation > Popular Content Integrated Media Website, Blog, Mobile Social Profile (FB, Twitter etc.) Apps/Widgets, Own Publication Games, Videos, Infographic etc. OWNED MEDIA Press Coverage Blogger Exposure Peer/User Reviews, Viral, UGC, etc. EARNED MEDIA Bookmarkings and Classifieds Curators and Aggregators Directories and Business Listings FREE MEDIA etc. Banner ,Keyword Buying Social Media advt., Sponsorship other ZTP buying PAID MEDIA Paid Content Inclusions etc. Leading Onling Marketing Challenges! US B2B Marketers, 2013 60% 55% 33% Reaching more of our targets audience Generating more leads Elevating our brand online 34% 36% 39% Accurately measuring and attributing online Better incorporating targeting throughout our marketing mix Customer retention/loyality conversions to the correct marketing channels Media Mosaic Differentiate yourself www.media-mosaic.com