How Well are Companies in the Middle East Using Social Media?

БӘУЕ Social Media's SU Corporate Usage మ You Tube in the Middle East and North Africa в me ь For more research and reports on the Middle East, visit: www.bayt.com/en/research-reports/ How common do you think corporate social media use is in Middle East? Do you think that companies in the Middle East use social media effectively? 34.2% 13.2% Very common I don't know 42.8% 46.8% 23% 40% Yes No Not common Common Why do you think companies most use social media? Which social media network do you think is most used by companies in the Middle East? Increase brand exposure 13.6% Communicate and interact with users/customers 12% fFacebook 72.1% Promote events/sales/new initiatives 8.5% Recruitment purposes 8.3% Maintain a presence on the net 3.7% 17.9% All of the above 51.8% in 4.5% 3.2% 0.4% 0.1% 0% None of the above 2.1% You Tube 1.8% Other Does your company use Social Media? Which social media does your company mostly use? 15.3% fFacebook 65.5% I don't know 33.6% 51.1% 10.7% 9.7% No Yes in 3.4% 2.8% 0.3% 0.3% y You Tube t 4.2% 3.1% Other of the above Combination What is the prime purpose of your company's social media activity? How many people directly manage your company's social media accounts? Communicate and interact with users/customers 16.7% 35.9% Onel 316% 19.4% Increase brand exposure 15.1% Promote events/sales/new initiatives 7.2% Three people or more I don't know Recruitment purposes 6.6% 13.1% Two people Maintain a presence on the net 4.1% All of the above 44% None of the above 6.3% Does your company hire an external agency for your social media activities? To what extent are all company employees involved in your company's social media activities? 25.3% I don't know 34.6% Extremely involved 27.7% 21.5% 16.2% Moderately involved Not really involved I don't know 35.6% 39.1% Yes No How many times does your company update its social media pages (on Facebook, Twitter, etc.)? To what extent does your company's social media activity drive traffic to your company's website? 39.1% Once a day Very largely 47.5% 27.9% Rarely 14.3% 00 More than 10.7% 3 times a day Weekly 2 times 6.6% 5.1% 3 times a day Very little 20.3% a day Moderately 16.5% 6.2% Monthly Not at all 15.7% How does your company sound on its social media pages? How would you assess your company's social media strategy? 50.1% Friendly 13.3% Average 22.5% 15.9% Neutral I don't know 11.4% Cold 15.6% Bad 27.8% Good enough 43.3% Excellent Will you participate in your company's social media activities if you had a chance to? Do you think that social media can destroy a company's reputation if not used properly? 86.1% 81.6% Yes 7.3% No 6.6% Yes I'm not sure Reputation 18.4% No Has your company been successful in monetizing its social media presence and converting fans to What do you see as being the biggest challenge for corporate social media involvement? customers? Yes, to a large extent 38.2% No 15.5% Yes, to a moderate extent 14.0% I don't know 13.8% Yes, to a small extent 10.4% We haven't been able to measure this 8.0% Within a year, do you see the number of Middle East companies that use social media: Is there a Middle East corporate social media presence you follow/fan other than your own company? 60.2% Increase dramatically 31.2% Increase somewhat 4.7% Remain 3.9% the same Decrease What is MOST important to you in a corporate social media page? Does your company provide social media guidelines for all employees? It's informative and educational 29.8% 14.7% It's fun and interesting 17.8% It provides customer service and feedback 14.9% I don't know | All user comments/queries are answered promptly 13.2% It's updated frequently 11.7% User participation is very active 6.2% 40.2% It's colorful and well designed 2.2% 35.6% Yes None of above 2.2% No Other 2.0% it does it doesn't Social Media's Corporate Usage, Bayt.com Job Seeker Poll June 2012 БаУЕ For more research and reports on the Middle East, visit: The Middle East's #1 Job Site www.bayt.com/en/research-reports/ in All of the mentioned factors 20.7% 47.6% Yes, several I don't know 12.0% Potential damage to company reputation 11.5% Hard to monetize presence 11.3% 111993 88 23.5% Yes, a few Hard to get tone and message right 113% 9900000 Hard to keep up with all comments/ feedback 10.5% 18.6% No, not even my own company's Hard to measure direct ROI 7.3% Hard to understand ever-changing tools/technologies 7.1% None of the mentioned 5.6% 10.2% No, only my own company's Expensive to upkeep 2.7%