How Video Improves Corporate Communications

HoW VIDEO IMPROVES CORPORATE COMMUNICATIONS VIDEO COLLABORATION PROMOTES INNOVATION Video collaboration helps to promote innovation by enabling internal teams to communicate and share knowledge and expertise. Video can be utilized for small group meetings or used to address a large corporate audience. Employers have recognized the need for more compelling internal communication to maintain employee engagement and ensure a higher rate of content retention. Video is the most effective medium for achieving this goal and this is motivation for the increased adoption of Enterprise YouTube platforms. Firm's plans to adopt the following video technologies Expanding/upgrading implementation Implemented, not expanding Planning to implement in the next 12 months Interested but no plans Planning to implement in a year or more Not interested Don't know Traditional in-room videoconferencing Video Surveillance Desktop IP Video Conferencing Enterprise IP/digital video for internal use High definition (HD) in-room videoconferencing Customer-facing video and content sive videoconferencing IP video service/streaming for our clients/customers Cable or satellite TV service for clients/customers 90% of businesses are actively focused on increasing collaboration among employees, while 67% say they do so to improve productivity. ADOPTION OF VIDEO COMMUNICATION IN THE ENTERPRISE Medium and large enterprises across all industries are increasing their usage of live and on-demand video. Videoconferencing, webinars and integration with employee intranets/portals such as Microsoft SharePoint are some of the most common uses of video. How often do you use the following communication tools or services for work? Several times per day Once per day Several times per week Once per week Less than once per week Never Microblogging Desktop videoconferencing Room-based videoconferencing Social networking sites Internal webinars Audio conferencing services Team workspaces Instant messaging Employee intranet/portal Calender Web Browser Email With the heavy usage of employee intranets/portals, the option of streaming video on these platforms is vital. E INCREASING EMPLOYEE ENGAGEMENT IMPROVES PRODUCTIVITY, COLLABORATION & RETENTION= Engaged employees characteristically have a strong emotional attachment to the company that employs them, which translates into tangible positive business outcomes, such as higher retention rates, productivity and reduced absenteeism. Employee engagement can be broken down into four categories EMOTIONAL ATTACHMENT EMPLOYEE RETENTION 88% When employees felt they had the power to make decisions, high-involvement Of highly engaged employees believe they can positively impact the quality of their organization's products. management practices were positively associated with employee morale, employee retention, and firm financial performance. COMMITMENT PRODUCTIVITY 87% 43% Of employees with the highest level of More productive when employees were engaged at work. commitment are less likely to leave the organization. More than half (62%) of organizations surveyed say employee engagement is their top HR priority in 2013, according to research by law firm Speechly Bircham and King's College London. SOURCES PRESENTED BY 1. http://www.avaya.com/usa/resource/assets/whitepapers/BCL%20- mediaplatform %20Video%20Collaboration%20-%20Video%20At%20Work%20-%20Mar%202012.pdf 2. http://www.employeebenefits.co.uk/benefits/staff- motivation/engagement-biggest-priority-for-hr/101364.article 3. http://www.scribd.com/doc/136314295/Improve-Employee-Engagement-with-EGC