How Toxic Is Your Food Environment?

Today's environment is causing food to infiltrate our lives more than ever before. Weight Watchers commissioned a report* to identify the key forces causing this change and has used the findings to inform the 2013 new approach Weight Watchers programme. EXPLOSION OF SNACKIFICATION The rise in coffee shop culture and the increase in fast food outlets, snack foods and tapas style eating means food is becoming 'snackified'. Our self control is challenged by the the rise in informalised eating occasions. When the family eats together: "Snacking' will cease to exist. It will just be 'eating'. 38% use mobile phones 38% 1950s 40% start 1960s 40% eating before others arrive 1970s 10% 1980s 1990s snacks 10% think it's OK to wear 2000s headphones 2010s 70 million cups of coffee consumed per day in the UK. "Gaining weight in this environment is easy, losing weight is incredibly hard'. 14 13 12 11 10 KITCHEN IS EVERYWHERE Food is no longer just in the kitchen, it has spread to be part of our living rooms, offices and on-the-go lives. Food dominates the programming schedules on TV and online spaces. kitchen 000 living room FVOD US consumers eat almost 20% of meals in the car. "Food' is one of the top 10 most used tags on Tumblr. h Ca 17 18 19 20 BOREDOM BUSTING BRINGING FOOD TO THE FORE With our "work hard, play hard" culture and current austerity pressures, food is being used to inject light relief into every area of our lives. In 2011, a chocolate brand turned its product into an augmented reality game, the world's first official AR game triggered by, and played off, product packaging. 92% of managers and professionals put in 50 or more hours a week. POINTS 5. / CHOCSES YOUR SIDE A Games, rewards, escapism add emotional engagement which distracts from the "to satiate needs beyond hunger- interaction, stimulation and novelty" Snacks are being used Impact on your health. SOLUTION? 22 new approach WeightWatchers PUTTING YOU BACK IN CONTROL By helping create a sustainable behaviour change, Weight Watchers can not only help you to lose the weight, but to keep it off for good. Combining the most current nutritional science with the latest in behavioural science, Weight Watchers can teach you how to build healthy routines that become second nature. < x > TRACKING PLACES ROUTINES Keeping tabs on what you eat Identify your safety and danger zones in your personal Make healthy habits second and drink is one of the most nature with a set of tried and environment. Get resources tested routines that help you achieve long-term weight loss. important weight loss skills. It's proven that tracking your food, weight and physical activity helps you lose weight. With the current snacking culture if you aren't tracking you will tend to believe that you have eaten and be prepared to take control so you can make the Change is easy if you start small and routine means you're right choices when confronted with food in any area of your less likely to turn to food when bored or under pressure. life. less than you actually have. JOIN US AT www.weightwatchers.co.uk/ www.facebook.com/weightwatchersuk www.twitter.com/ww_UK "Conducted by Flamingo, who specialise in future global insights Sources: Survey by Bisto 2011; Mintel 2011; nfogr8 new approach WeightWatchers Making visual data valuable" Dr Morgaine Gaye, Food Futurologist; Sir Jeremy Haywood; US Culinary Institute; Penny Haslam; Allegra Consultants. office 21