How to spend your marketing budget in 2013

How To Spend Your

Marketing Budget In

2013

(just in case the world doesn���t end)



We surveyed experts from across the spectrum of marketing agencies with a series of questions asking them how you should spend your marketing budget in 2013. Here are our results:



A channel that requires Σ10,000 for a

return of Σ20,000 may not be as

profitable as some of the cheaper and

more accessible channels available to you.



SiteVisibility

Think beyond the click



Identify your purchasing audience and ensure all marketing integrates and

re-inforces the message whichever the medium.





What form of marketing brings the biggest ROl?



Good ROI



Search Engine Optimisation

Pay Per Click

Email Marketing

Facebook Marketing

Affiliate Marketing

Public Relations

Direct Mail Marketing

Twitter Marketing



Bad ROI



Real World Posters

Cold Call Phone Marketing

Mobile Text Marketing

Radio Advertising

TV Advertising



-8 -6 -4 -2 0 2 4 6 9 10





RETURN FOCUSED

My main thought in answering these is the final ROl 'depends on how well you do it' and how much your provider charges!



The main thing is execution. Most channels for marketing can be made work if executed correctly. Also the links between different channels is important.



BOOMBA MARKETING CONSULTANTS





How should you split up a Σ100,000 budget?



We asked the same questions to all our participants.

Imagine a company that produces a designer toaster, they are B2C, and they have a marketing budget of Σ100000 for 2013.



Pay Per Click Σ17000

Online PR Σ11,600

SEO Σ9,900

Social Media Σ9,900

Email Lists / Marketing Σ9,800

Display / Banner Ads Σ8,800

Print Ads Σ7,000

TV Σ6,500

Trade Channels Σ6,500

Buffer / Retargeting Σ5,700

Instore Ads Σ3,500

Mobile / Text Ads Σ2,000

CRM Σ1,700



editoptimisation



Everything gels together these days. Now with Google considering so many elements, the general buzz and trust around your company is so important.



Set clear objectives in terms of what you are seeking to achieve in advance.

Understand how you will measure success.



dbd media

Search. Social. Analytics.





A BIG THANKS

These findings are averages from the results of 43 companies chosen for the survey. We would like to give a specific thank you to:



http://www.e-shot.net : providers of world class hosted email marketing software

http://www.returnfocused.com : PPC gurus

http://www.dbdmedia.co.uk : Performance driven leading integrated search marketing company

http://www.sitevisibility.com : Brighton based leading integrated search marketing company

http://www.boombamarketing.com : Boutique consulting company for who want more from their marketing



Produced by Edit Optimisation : http://www.editoptiinisation.co.uk natural link building and online PR company How To Spend Your Marketing Budget In 2013 (just in case the world doesn't end) We surveyed experts from across the spectrum of marketing agencies with a series of questions asking them how you should spend your marketing budget in 2013. Here are our results: A channel that requires £10,000 for a of £20,000 may no profitable as some of the cheaper and more accessible channels available to you. SiteVisibility retu Think beyond the click Identify your purchasing audience and ensure all marketing integrates and re-inforces the message whichever the medium. e-shot.net What form of marketing brings the biggest ROI? Search Engine Optimisation Pay Per Click Email Marketing Facebook Marketing Good ROI Affiliate Marketing Public Relations Direct Mail Marketing Twitter Marketing Real World Posters Cold Call Phone Marketing Bad ROI Mobile Text Marketing Radio Advertising TV Advertising 6. 10 The main thing is execution. Most channels for marketing can be made work if executed correctly. Also the links between different channels is important. RETURNFOCUSED ...................................... My main thought in answering these is the final ROI "depends on how well you do it", and how much your provider charges! RYBOOMBA DMARKETING ONSULTANTS Pay Per Click £17,000 How should you split up a £100,000 budget? We asked the same questions to all our participants. Imagine a company that produces a designer toaster, they are B2C, and they have a marketing budget of £100,000 for 2013. Online PR £11,600 SEO Social Media Email Lists / Marketing £9,800 £9,900 £9,900 Display / Banner Ads £8,800 Print Ads Trade £7,000 TV Channels £6,500 £6,500 Buffer / Retargeting £5,700 Instore Ads £3,500 Mobile / Text Ads £2,000 CRM E1,700 Set clear objectives in terms of what you are seeking to achieve in advance. Understand how you will measure success. editoptimisation Everything gels together these days. Now with Google considering so many elements, the general buzz and trust around your company is so important. dbd media Search. Social. Analytics. A BIG THANKS These findings are averages from the results of 43 companies chosen for the survey. We would like to give a specific thank you to: http://www.e-shot.net : providers of world class hosted email marketing software http://www.returnfocused.com : PPC gurus http://www.dbdmedia.co.uk : Perfromance driven media and marketing agency http://www.sitevisibility.com : Brighton based leading integrated search marketing company http://www.boombamarketing.com : Boutique consulting company for who want more from their marketing Produced by Edit Optimisation : http://www.editoptimisation.co.uk natural link building and online PR company