How Social Media Can Help Boost Sales

8+ How SOCIAL MEDIA 00 in can Help Boost Sales 97% 75% believe social media intend to increase marketing benefits social media spending their business this year Which platforms do advertising agencies plan on spending their media budgets? How do marketeers measure ROI? sales 26% 18% lead generation 40% 8+ 21% in social mention 53% 89% You Tube website traffic 67% 36% followers / likes 76% 39% Mobile ad spending is growing 10.83 In Billions of Dollars 8.66 6.45 4.31 2.61 1.45 0.743 0.416 2009 2010 2011 2012 2013 2014 2015 2016 Social media is viewed mostly on mobile devices, so it's important to make sure any social media ad campaigns are optimised for mobile Tips on how to use social media %23 10% SALE OFF Use hashtags Flash Sale Offer Coupons Hashtags are a great way of getting new fans and targeting people that are interested in what you are doing. Announcing that you will be having a flash sale in the next couple of weeks will keep people interested and coming back to Advertise discounts/coupons to people who have liked or followed your page. This will gain new fans and keep current fans engaged. check on statuses and if the sale has started. FREE Free Shipping Post Pictures Competitions Put a link on your Twitter or Facebook with an offer for free shipping from your website. Visual posts are a lot easier to engage with than text. Most people will see an image but text can often be looked over or Competitions are a great way to spread the word, win new fans. Try a competition with a sign up page or a 'like' and 'share' to enter. scrolled past. Campaign Examples 93% of business for Foiled Cupcakes comes from its Facebook and Twitter fans Jimmy Choo saw a 33% Increase in trainer sales with it's Twitter campaign Baseballrose.com spent $200 acquiring Facebook fans, resulting in $1000 revenue f Social Media Fans = Real life customers There is no doubt social media fans create conversions and revenue. To keep them interested and to gain new fans there are some strategies that should be followed: Engage Consistently Understand Customers Interact with potential buyers Understand which groups Whenever you do a post, status etc make sure you back up your core brand message. Do what it takes to are the most valuable to address consumer needs. your sales objectives. i Empower consumers to Deliver the latest information, news and trends strengthen their voice. By giving your customers a platform you are empowering and respecting about your brand. If customers do not fully understand why they need to buy, they won't go down the purchase journey with your brand. their voice. find out more at: cloudIQ www.cloud-iq.co.uk http:/www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/ http:/www.business2community.com/social-media/5-smart-social-community-strategies-boost-sales-0931006#!8K8pv http:/www.socialmediaexaminer.com/5-social-media-marketing-trends-new-research-2/ http:/www.toptensocialmedia.com/social-media-social-metrics/top-ten-social-media-roi-infographics/ https:/www.viralheat.com/blog/2013/12/06/10-smart-ways-increase-online-sales-social-media/