How Site Optimizer solves performance bottleneck

A 1-SECOND DELAY= 07% LOSS IN CONVERSIONS 011% 016% IN PAGE LOAD TIME FEWER PAGE VIEWS DECREASE INCUSTONER SATISFACTION MORE THAN HALF OF MOBILE DEVICE USERS say that they expect sites to download as quickly on their mobile devices as they do on their home computers. DiRTAMMANIMAN IN DOLLAR TERMS, this means that if your site typically earns $100,000 a day, this year you could lose $2.5 MILLION in aes. OF MOBILE WWEB USERS hae had a 60% problem when accessing a website in the past year. SLOW LOAD TIME was the number one issue faced by almost three quarters of them. WEB PAGES ARE BIGGER AND MORE COMPLEX THAN EVER. </> Css D You ube THREE OUT OF 5 say that poor performance will make them less likely to return to the site. 1995 2010 2012 say they'd likely 40% VISIT A COMPETITOR'S SITE NEXT. Therc The average page sie s a kan, mean 14.1k, Cue ta the fast that itcontained just 2.3 objects That means just 23 cals to whaterer data oenters WEre SErVing the sile. Nowr. The average page sizeis498k and contains about 75 objects - veryiing from CSS toimages to Jaasoript. That mears 5 serner round trips are needed to pul al tepage'S TESources to the user'sbrowser. he upshet: pages that loed sioedy and incorsistently. Ifwe folow the curnent bend, by 202 we can expect the average page togrowto 684k and contain 83 objects Nel, ratartaly ksirpri le akae 03als hthedada eme teie dlethubleode Vkethre) A. Aol. 100 -22 mozilla MILLISECONDS SECON OS 12 SRshopzilla YAHOO! 60MLION amazon.com 400 Spedpe pae laal ti hinatalsant at: odialyNtninl oed tak yr MLUSECONIS 57% OF ONLINE CONSUMERS will abandon a siteatter waiting 3 seconds for a page to load. INTERNET USERS HAVE FAULTY PERCEPTIONS OF TIME. 80% of these people WILL NOT RETURN. NÓW ACTUAL LATER LOAD TIME Of these... Almost half will go on to tell others about their negative experience. The average person perceives page lgad time as being about 15% slower than actual page load time. When recounting their experience to others, they will recall that the page was 35% slower than it actually was. SOE Selay Pydaka PelCE ostrangeloop www.strangeloopnetworks.com