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How responsive design can increase your conversion rate

How Responsive Design can increase your conversion rate 6.9 bn in the 2.3 bn internet 2.1 bn mobile world today users today users by 2015 Thus every business requires a website to promote their business and a mobile version since it has become a must too. Website Visits by Device Overall Tablet Smartphone iPhone Android Windows Traditional iPad Tablet Smartphone Kindle Fire Android Q1 2012 Q1 2012 Q1 2012 Other 000 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2012 Q3 2012 Q4 2012 Q1 2013 But then it is impossible to get one design for the BlackBerry, another for the iPhone, the iPad, Netbook, Kindle and all screen resolutions must be compatible, too. In the next five years, we'll likely need to design for a number of additional inventions. Would this madness ever stop? It won't, of course. 66 Here comes responsive web design : "Responsive Web design is the approach that suggests that design and development should respond to the user's behavior and environment based on screen size, platform and orientation." Different Resolutions of Screens Today, anything that's fixed and unresponsive isn't web design; it's something else. If you don't em- brace the inherent fluidity of the web, you are not a web designer; you are something else. Resolution (PPI) 250 200 150 100 96 х 65 128 176 х 160 208/220 128 320 х 480 640 х 200/360/480 800 х 352/400/480 128 A working example of responsive design This means your conversion rate can drastically improve, as your website is friendly for all devices: Conversion Rates by Device Overall Tablet Smartphone Q1 2012. Q1 2012 Q1 2012 Q2 2012 Q2 2012 Q2 2012 Q3 2012. 03 2012 Q3 2012 04 2012. Q4 2012 Q4 2012 Q1 2013 - 01 2013 Q1 2013 0.0 0.5 1.0 1.5 20 25 3.0 Traditional Tablet Smartphone Pad Kindle Fire Android IPhone Android Windows Other How else it is Useful • One website for every screen = decrease of ultimate cost to design and manage individual sites for different devices. Overall shorter site development cycle Only this single website needs to be optimized nicely for Google. Give choices to the viewers. ZILLION DESIGNS Concepts Designed and Applied at www.ZillionDesigns.com

How responsive design can increase your conversion rate

shared by selena.mitchell on Oct 17
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We offer both responsive web design and traditional web design, depending on your needs. Learn about what responsive web design can do for your business with this infographic.

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