How Organizations Structure Social Media Teams

HOW ORGANIZATIONS STRUCTURE SOCIAL MEDIA TEAMS HOW MANY ORGANIZATIONS HAVE AN EXCLUSIVE SOCIAL MEDIA TEAM? 27% 65% DEDICATED SOCIAL MEDIA TEAM SOCIAL MEDIA TASKS ASSIGNED ON TOP OF CURRENT JOB RESPONSIBILITIES 5% 3% BOTH INTERNAL AND OUTSOURCED TEAMS ALL SOCIAL MEDIA ACTIVITIES OUTSOURCED HOW MANY PEOPLE WORK ON SOCIAL MEDIA? 2-3 4-6 6+ 42% 40% 9% 9% COMPANIES PLANNING TO HIRE MORE PEOPLE TO MANAGE SOCIAL MEDIA ACTIVITIES NEXT YEAR YES - 22% NO - 78% 25% OF COMPANIES USE INTERNS TO HELP WITH SOME ASPECT OF SOCIAL MEDIA QUALITIES MOST SOUGHT-AFTER IN SOCIAL MEDIA PEOPLE 25% 0.4% 45% EXPERIENCE DEGREE COMBINATION OF DEGRE AND EXPERIENCE 18% 3% 9% WRITING SKILLS BUSINESS OTHER BACKGROUND PREFERRED LEVEL OF EXPERIENCE 1-3 YEARS 3-5 YEARS 9+ YEARS 47% 44% 9% PREFERRED EDUCATION DEGREE 77% 76% 65% 42% COMMUNICATION PUBLIC MARKETING JOURNALISM RELATIONS 28% 20% 9% ADVERTISING ENGLISH OTHER ONLY 5% OF COMPANIES ARE HIGHLY SATISFIED WITH THEIR SOCIAL MEDIA CAMPAIGNS 5% 26% 42% 27% HIGHLY SATISFIED SATISFIED SOMEWHAT SATISFIED NOT SATISFIED AT ALL WHICH DEPARTMENTS ARE INVOLVED IN SOCIAL MEDIA EFFORTS? 70% 69% 49% 26% PUBLIC RELATIONS MARKETING CORPORATE COMMUNICATION ADVERTISING ! 19% 17% 15% 14% OTHERS CUSTOMER SERVICE IT LEGAL HOW DOES THE COMPANY MEASURE ITS SOCIAL MEDIA CAMPAIGN? 86% 74% 58% 41% # OF FOLLOWERS, LIKES, AND So ON WEB TRAFIC BRAND CUSTOMER REPUTATION SATISFACTION 40% 31% 3% ... NEW SALES OTHER LEADS HOW OFTEN DO COMPANIES POST ON SOCIAL MEDIA? AT LEAST ONCE A DAY 58% 22% 2-3 TIMES A WEEK ONCE A WEEK 8% ONCE A MONTH 5% OTHER 7% MAJOR ROADBLOCKS IN SOCIAL MEDIA CAMPAIGN MEASUREMENT 65% 63% 41% 39% LACK OF TIME LACK OF MANPOWER LACK OF MONEY NON-PRIORITY 39% 23% 13% 7% NOT HAPPY WITH UNSURE OF TOOLS TASK IS OTHER OVERWHELMING AVAILABLE TOOLS WHAT ARE THE MAJOR GOALS OF SOCIAL MEDIA CAMPAIGNS? 87% 62% 61% 45% INCREASE BRAND AWARENESS INCREASE WEB TRAFFIC IMPROVE REPUTATION GENERATE LEADS 40% 38% 10% IMPROVE CUSTOMER SERVICE OTHER INCREASE SALES Compiled & designed by: GO-Gulf.com Data Source: www.ragan.com/Main/StructuringaSocialMediaTeam.aspx web technologies