How Online Video Drives Brand Awareness

HOW ONLINE HOW ONLINE |VIDEORIVES BRAND AWARENESS VIDEO DRIVES BRAND AWARENESS VIDEO IS A FANTASTIC OPPORTUNITY TO PRODUCE CONTENT THAT INFORMS, ENGAGES, AND CONVERTS Just under 40% of companies are using video as part of their content strategy providing a great opportunity for growth and a way to stand out from the competition RICH MEDIA ADS WITH VIDEO BUY Increase purchase intent by Increase brand Increase brand awareness by favorability by 170% 500% 270% HERE IS WHY VIDEO WILL HELP INCREASE YOUR BRAND AWARENESS YouTube's Vice President of Global Content Robert Kynci said that video would soon account for of Internet users 78% watched online 90% videos in 2012 of internet traffic More than XXXX 4billion hours of video are watched each month on YouTube YouTube is the SEARCH SECOND LARGEST SEARCH ENGINE engine after Google showing the importance of having videos available A survey showed that 49% said they would research a new brand or product after seeing it mentioned in an online video Companies using online video for promotion have seen sales increase from Consumers who watch product videos are 20% to 40% 80% BUY more likely to buy a product BUY Online retail shoppers spend 2 more minutes online and are 64% more likely to buy when they watch a video on a website DX 65% When marketers used the word "VIDEO" in an email subject line, open rates increased from of executives visited a vendor's website after watching a work-related video online 7% to 13% YOU TUBE 50% of manufacturers surveyed had established a YouTube presence in order to build their brand and connect with consumers directly Sources: http://www.rickwhittington.com/blog/27-reasons-consider-video-marketing/ http://www.gettyimages.com/footageessentials http://econsultancy.com/us/blog/62587-46-of-consumer-goods-marketers-use-mobile-ads-for-brand-awareness http://moz.com/blog/building-a-video-seo-strategy JLB MEDIA PRODUCTIONS