How to Navigate Global Communications

Funny Doesn't Always Translate Avoid Regionalisms (HOWDY Consider Time Zones Language, Wording, and Translation Issues 1 Take Note of A Regional Holidays BE UNIVERSAL Hand Gestures, Clothing, and Other Be Direct and Specific Beware of Shipping and Customs Costs Photography Pitfalls Avoid Idioms and Colloquial Language HAVE A GLOBAL STRATEGY DON'T DO IT ALONE Implement Online Be Realistic. Look Online to Streamline Costs. Know the Tech Capabilities of Your Target Countries. Establish Reliable Country Leads to Act as Safeguards to the Language and Culture Downloads Cultural Mores Where Possible DON'T GET STAY CURRENT ON LOST IN TRANSLATION LAWS AND REGULATIONS Take Precautions to Ensure that Your Campaign Has the Same Impact on Every Audience Know the Privacy Policies and Confidentiality Issues for Each of Your Target Countries Shipping Laws 4 HOW TO Hire a Professional Translation NAVIGATE GLOBAL COMMUNICATIONS Company Web Site Laws for Capture, Storage, and Use of Personal Information Design Flexible = Layouts to Account for Varying Lengths of Translations Customs Laws and Policies rsw For an in-depth look at these tips in action, visit bit.ly/navcomm