How much will your Logo Design cost you?

UNPROFESSIONAL LOGO DESIGN COSTS THOUSANDS Some think creating their own logo or paying $5 to a "designer" is a great saving. But get the wrong logo at the heart of your company brand & you're on the way to losing thousands of dollars. LOGO DESIGN OPTIONS DO-IT-YOURSELF $0 just your time) 1 hour Cost How long? Result? A design you like OUTSOURCING COMPANY eg: www.fiverr.com RESULT $5 • Single logo design • Pay more for extra concepts & file formats Cost GUTTAR LICH How long? 2 days plus DOJO LOGO TEMPLATE CROWD SOURCING (competition) Cost $200+ Cost $30 How long? 3 days plus A choice of 20 plus designs How long? 1 hour Result? Result? A generic template showing your company name PROFESSIONAL LOGO DESIGNER RESULT Cost $1500 & upwards • Thorough research into your industry • Review of your competitors • 3 unique logo concepts designed specifically for your company • Trademarkable designs • Modifications to the final choice How long? 2 weeks 720 COST OF LOGO DESIGN = $5 TO $1500 PLUS BRANDED MARKETING 2 MATERIALS In many instances it is the lynchpin of the visual identity of the company. The logo compliments the look and feel of the brand identity. All customer-facing materials must be branded with your logo: СOMPANY PRINTED SIGNAGE STATIONERY PUBLICITY • Directional signage - Frontage signage - Door vinyl MATERIAL • Business cards • Headed paper for printing estimates, invoices & receipts • Company envelopes WHY WID - Brochures - Flyers • Posters - Price lists EXAMPLE COST $1500 AND UPWARDS EXAMPLE COST* EXAMPLE COST* $150 AND UPWARDS $2000 AND UPWARDS VEHICLE GRAPHICS %24 STAFF UNIFORMS - Polo shirts · Jackets · Aprons - Car wraps . Van wraps EXAMPLE COST* EXAMPLE COST $250 AND UPWARDS $500 AND UPWARDS PROMOTIONAL EXHIBITION PRODUCT STANDS GIVEAWAYS PACKING • Backdrop • Pop-ups • Pens • Key rings · Carrier bags Product display packaging Product boxes EXAMPLE COST $1000 AND UPWARDS EXAMPLE COST $500 AND UPWARDS Very variable costs depending on the complexity and the size of the packaging Total Cost* for Producing Branded Marketing Materials $6000 AND UPWARDS * for a typical small start up S) IS YOUR LOGO O HELPING SALES? Are your marketing materials driving customers to your door? UNIQUE ? NO? Then customers will not associate it with your business • LOOK-ALIKE? Customers may assume it is advertising another company If not they need to be reviewed, starting with your logo. • UNPROFESSIONAL LOOKING? Customers won't take your company seriously · APPEALING? If your target market doesn't like it, they won't give it a second glance • APPROPRIATE COLOUR? NO? Then customers will be confused about what you are offering • REFLECTS COMPANY'S PERSONALITY? NO? Then customers will be confused by your Jekyll and Hyde approach • OVER-FUSSY DESIGN? You'll have problems using the logo on both a small scale and large scale · EMBARRASSING? If your logo can be seen in a second, embarrassing way, your company will be rermermbered for all the wrong reasons WHICH TYPES OF LOGO 4 MATCH REQUIREMENTS? LOGO LOGO DESIGN OPTIONS Logo Musts Outsourcing company Crowd Sourcing Logo template Professional logo designer Do-It-Yourself Someone else will be using the same termplate Unique? It certainly is ane of a kind! Impossible to know Your logo will have been custom made Maybe you were influenced by logos you have already seen? There will be another out there somewhere A professional will ensure it is not a look-alike Impossible to know Not a look-alike メ Professional Unless you're a logo designer, your DIY Togo won't look professional Professional dosignors aro worth more than $5 per logo Without a doubt Some looking? templates look roasonably professional Appeal to the target Does it appeal to the target market - or to you? Did the designer even research your target market? Does it appeal to the target market - or did target market will a you like the look of it? Only after researching the market? professional start a. logo design Colour palette Maybe. if you appropriate to the busines? Maybo. if you chose the best understand exactly template to suit what colours send what you sell out what messages Professionals Maybe.. if you gave the designer a good brief understand the psychology of colour in advortising ? Reflects the Maybe.. Or did you just like the colour scheme? A professional finds out about the company's tone of voice and matches the logo to it company's personality? Maybe. Or docs it reflect your personality? Unlikely if the designer knows littlo about your company Simple without being boring and forgettable? Maybe you chose something simple. But is it bland? Maybe you made it simple. But is it mermorable? A professional design will blend simplo & memorable perfectly Scalable? On the side of a building or on a business card, our logo will look great Are you certain your logo will look as good on a branded pencil as on a billboard? Not all embarrassing logos are spotted before they go to print. are you certain your lagos have no hidden meaning? One hopes that A professional logo designer will check the design from every single angle -so you'll never be embarrassed Not Embarrassing? company will have checked there are no second meanings to their logo templates Only a professionally designed logo matches all requirements P CONSEQUENCES OF AN O UNPROFESSIONAL LOGO DESIGN Cost of a non-professionally designed logo Cost of rebranding your marketing materials $0-30 $6000 UPWARDS DO THE MATHS! Save yourself thousands of dollars' heartache by investing in a professionally designed logo when you start up your company! NEwdesignGROUP THINK. DESIGN. CREATE. www.newdesigngroup.ca