How Millenials Are Shopping Online?

HOW MILLENIALS ARE SHOPPING ONLINE? Millennials or Generation Y (birth years ranging from the early 1980s to the early 2000s) are the way in which the global marketplace is heading, whether their behaviors are considered positive or negative for our continued growth. Their beliefs, interests and behaviors will continue to impact and shape our future across every aspect of life. Businesses should begin to take note of millennial shopping habits in order to adequately prepare for a continuing rise in the dominance of a generation invested in technology, social media and creativity. 37% of millennials love shopping and 48% enjoy it. 50% of millennial men and 70% of millennial women consider shopping a form of entertainment and something to share with friends and family. %$4 Millennials are 216% more 60% of millennials say that it is likely to be influenced by in-store touch screen displays. convenient to have a smartphone or tablet to research or purchase a product or service on the go. More than 50% use their smartphones to research products or services while shopping. 42% of millennials tend to shop for groceries once a week, as opposed to once a month, twice a month, 2-4 times a week, 5-6 times a week or every day. Similarly to other generations, a majority of millennials, that's 27%, prefer mass retailers like Target or Walmart for their shopping needs. 51% of millennials say consumer opinions found on a company's website have a greate impact on purchase decisions than recommendations from family and friends. 64% of millennials feel that companies should offer more ways to share their opinions online. Millennials, ages 18-34, were more likely to share their location to receive coupons from nearby businesses: 56%, vs. 42% of those 35 and over. 25% also said that they would give away personal information to get more relevant advertising, compared with 19% of the 35 and over group. 52% of millennials were more likely to make impulse purchases than any other generation. 11 The purchasing power of millennials is estimated to be $170 billion per year. Close to half of millennial females shop for apparel more than twice a month, versus 36% of older females. Millennial males enjoy shopping, too, spending twice as much on garb per year as non- millennial males. 92% of survey respondents said that real-time product availability would influence where they Women and men ages 18 to 34 are more likely than 35 to shop. 64 year olds to engage in nearly every online shopping activity, with 40% of males and 33% of females in the younger age group saying they would buy everything online if they 45% of could. millennials spend more than an hour a Millennial moms spend 4 day looking at hours more per week than the average mom spends on social networks. They retail-oriented websites. spend an average of 17.4 hours per week on their social media networks. Sources http://www.emarketer.com/Article/How-Millennials-Shop-Online/1018031 http://blog.bazaarvoice.com/2012/01/24/infographic-millennials-will-change-the-way-you-sell/ http://www.comscore.com/Request/Presentations/2012/Millenials_Report_Down load_-_January_2012 http: http://infhess.tsmonia.com/millennial-shopping-h http://www.webershandwick.com/uploads/news/files/MillennialLMoms_Infographic.pdf http://barkley.s3.amazonaws.com/barkleyus/ Designed by: .time.com/2012/04/27/millennials-are- Lugest-suckers-for-selfish-impulse-buys/ TECH INFOGRAPHICS.COM http://www.uli.org/press-release/generationyretai lennials.pdf http://www.usatoday.com/story/money/business/2813/04/21/millennials-personal-info-online/2087989/ http://www.accenture.com/SiteCollectionDocuments/PDF/ https://medium.com/pr-marketing-advertising/how-millenn enture-shopping-20-interesting-statistics-figures-c76fb1231fbb -Seamless-Retail-for-Millennial-Consumers-Getting-it-Right. pdf Medium Facts by : %24